{"id":110650,"date":"2022-10-20T04:00:47","date_gmt":"2022-10-20T02:00:47","guid":{"rendered":"https:\/\/gioiellis.com\/?p=110650"},"modified":"2022-10-19T15:34:23","modified_gmt":"2022-10-19T13:34:23","slug":"salvini-rinasce-piu-giovane","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/fr\/salvini-rinasce-piu-giovane\/","title":{"rendered":"Salvini rena\u00eet plus jeune"},"content":{"rendered":"<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({\n          google_ad_client: \"ca-pub-1422720793454724\",\n          enable_page_level_ads: true\n     });\n<\/script><\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"fluid\"\n     data-ad-layout=\"image-side\"\n     data-ad-layout-key=\"-fe+6a+31-k2+pr\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8583266876\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p>Les entreprises d\u00e9pensent beaucoup de temps et d&rsquo;argent pour d\u00e9finir et suivre l&rsquo;audience, c&rsquo;est-\u00e0-dire les clients potentiels, la r\u00e9f\u00e9rence, la cible. Et parfois, ils font m\u00eame un effort pour le changer. C&rsquo;est le cas de<strong> Salvini<\/strong>, une marque du groupe Damiani, qui revient avec un visage rajeuni. Ce n&rsquo;est pas un lifting, mais un changement de direction. Salvini, en fait, est une marque de bijoux \u00e9troitement li\u00e9e aux cadeaux pour les anniversaires, les c\u00e9r\u00e9monies, les \u00e9v\u00e9nements sp\u00e9ciaux. Bien s\u00fbr, les bijoux de la Maison ne conviennent pas seulement \u00e0 ces occasions, mais l&rsquo;association entre les \u00e9v\u00e9nements sp\u00e9ciaux et les bijoux en or blanc et diamants, comme ceux de Salvini, a toujours \u00e9t\u00e9 assez automatique.<br \/>\n<figure id=\"attachment_110653\" aria-describedby=\"caption-attachment-110653\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_ISegni18K_Orizzontale.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_ISegni18K_Orizzontale.jpg\" alt=\"Immagine della campagna Soul Sisters di Salvini\" width=\"709\" height=\"473\" class=\"size-full wp-image-110653\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_ISegni18K_Orizzontale.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_ISegni18K_Orizzontale-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_ISegni18K_Orizzontale-480x320.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-110653\" class=\"wp-caption-text\">Immagine della campagna Soul Sisters di Salvini<\/figcaption><\/figure><br \/>\nC&rsquo;est pourquoi le groupe Damiani a d\u00e9cid\u00e9 de changer. D\u00e9sormais, Salvini veut \u00eatre associ\u00e9 \u00e0 un public plus jeune, plus cool et plus dynamique. Le rebranding est soulign\u00e9 par une campagne publicitaire, appel\u00e9e Soul Sisters, qui d\u00e9peint le prototype de la femme contemporaine, plus li\u00e9e \u00e0 la mode, \u00e0 l&rsquo;activit\u00e9, \u00e0 l&rsquo;initiative, entre couleurs vives et chaudes. Des nuances que l&rsquo;on retrouve dans les emballages, des \u00e9tuis aux outils de vente, jusqu&rsquo;\u00e0 la couleur dans les points de vente. Et les bijoux ? Le nouveau Salvini fait ses d\u00e9buts avec de nouvelles collections, mais sans abandonner un style plut\u00f4t classique.<br \/>\n<figure id=\"attachment_110652\" aria-describedby=\"caption-attachment-110652\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/I_SEGNI.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/I_SEGNI.jpg\" alt=\"Gioielli della collezione I Segni\" width=\"709\" height=\"471\" class=\"size-full wp-image-110652\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/I_SEGNI.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/I_SEGNI-300x199.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/I_SEGNI-480x319.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-110652\" class=\"wp-caption-text\">Gioielli della collezione I Segni<\/figcaption><\/figure><br \/>\n<figure id=\"attachment_110654\" aria-describedby=\"caption-attachment-110654\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/LOVE_FOR_COLOR.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/LOVE_FOR_COLOR.jpg\" alt=\"Collezione Love for Color\" width=\"709\" height=\"518\" class=\"size-full wp-image-110654\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/LOVE_FOR_COLOR.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/LOVE_FOR_COLOR-300x219.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/LOVE_FOR_COLOR-480x351.jpg 480w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/LOVE_FOR_COLOR-684x500.jpg 684w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-110654\" class=\"wp-caption-text\">Collezione Love for Color<\/figcaption><\/figure><\/p>\n<figure id=\"attachment_110655\" aria-describedby=\"caption-attachment-110655\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/MAGIA.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/MAGIA.jpg\" alt=\"Collezione Magia\" width=\"709\" height=\"472\" class=\"size-full wp-image-110655\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/MAGIA.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/MAGIA-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/MAGIA-480x320.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-110655\" class=\"wp-caption-text\">Collezione Magia<\/figcaption><\/figure>\n<figure id=\"attachment_110656\" aria-describedby=\"caption-attachment-110656\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_DaphneBagliori_CloseUp2.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_DaphneBagliori_CloseUp2.jpg\" alt=\"Campagna Soul Sisters\" width=\"709\" height=\"1062\" class=\"size-full wp-image-110656\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_DaphneBagliori_CloseUp2.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_DaphneBagliori_CloseUp2-200x300.jpg 200w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_DaphneBagliori_CloseUp2-684x1024.jpg 684w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_DaphneBagliori_CloseUp2-480x719.jpg 480w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_DaphneBagliori_CloseUp2-334x500.jpg 334w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-110656\" class=\"wp-caption-text\">Campagna Soul Sisters<\/figcaption><\/figure>\n<p><figure id=\"attachment_110657\" aria-describedby=\"caption-attachment-110657\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_Magia_Orizzontale.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_Magia_Orizzontale.jpg\" alt=\"Le nuove donne giovani Salvini\" width=\"709\" height=\"473\" class=\"size-full wp-image-110657\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_Magia_Orizzontale.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_Magia_Orizzontale-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_Magia_Orizzontale-480x320.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-110657\" class=\"wp-caption-text\">Le nuove donne giovani Salvini nella campagna pubblicitaria<\/figcaption><\/figure><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- rettangolo grande --><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:inline-block;width:336px;height:280px\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8343610496\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"autorelaxed\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"9203601299\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Les entreprises d\u00e9pensent beaucoup de temps et d&rsquo;argent pour d\u00e9finir et suivre l&rsquo;audience, c&rsquo;est-\u00e0-dire les clients potentiels, la r\u00e9f\u00e9rence, la cible. Et parfois, ils font m\u00eame un effort pour le changer. C&rsquo;est le cas de Salvini, une marque du groupe Damiani, qui revient avec un visage rajeuni. Ce n&rsquo;est pas un lifting, mais un changement de direction. Salvini, en fait, est une marque de bijoux \u00e9troitement li\u00e9e aux cadeaux pour les anniversaires, les c\u00e9r\u00e9monies, les \u00e9v\u00e9nements sp\u00e9ciaux. Bien s\u00fbr, les bijoux de la Maison ne conviennent pas seulement \u00e0 ces occasions, mais l&rsquo;association entre les \u00e9v\u00e9nements sp\u00e9ciaux et les bijoux<\/p>\n","protected":false},"author":8,"featured_media":110657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[25,2992],"class_list":["post-110650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-damiani","tag-salvini","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/110650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/comments?post=110650"}],"version-history":[{"count":0,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/110650\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/media\/110657"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/media?parent=110650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/categories?post=110650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/tags?post=110650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}