{"id":109137,"date":"2022-09-04T04:00:39","date_gmt":"2022-09-04T02:00:39","guid":{"rendered":"https:\/\/gioiellis.com\/?p=109137"},"modified":"2022-09-01T16:18:35","modified_gmt":"2022-09-01T14:18:35","slug":"chi-acquista-diamanti-di-laboratorio","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/fr\/chi-acquista-diamanti-di-laboratorio\/","title":{"rendered":"Qui ach\u00e8te des diamants de laboratoire ?"},"content":{"rendered":"<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({\n          google_ad_client: \"ca-pub-1422720793454724\",\n          enable_page_level_ads: true\n     });\n<\/script><\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"fluid\"\n     data-ad-layout=\"image-side\"\n     data-ad-layout-key=\"-fe+6a+31-k2+pr\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8583266876\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p>Qui ach\u00e8te des <strong>diamants fabriqu\u00e9s en usine<\/strong> ? Les <strong>diamants synth\u00e9tiques<\/strong>, d&rsquo;un point de vue chimique compl\u00e8tement identiques aux diamants naturels, sont un pari r\u00e9cent sur le march\u00e9 de la joaillerie. Alors qu&rsquo;il y a encore quelques ann\u00e9es ces diamants, produits selon diff\u00e9rentes m\u00e9thodes, \u00e9taient r\u00e9serv\u00e9s \u00e0 un usage industriel (par exemple, pour les machines \u00e0 tailler), d\u00e9sormais, les diamants artificiels sont \u00e9galement plus r\u00e9pandus dans les bijoux. Ceux qui les vendent d\u00e9finissent ces pierres comme \u00ab\u00a0cultiv\u00e9es\u00a0\u00bb ou \u00ab\u00a0cultiv\u00e9es\u00a0\u00bb en laboratoire. Faites-y attention : les deux termes, choisis pour le marketing, sugg\u00e8rent que les pierres sont comme des plantes qui poussent ou sont cultiv\u00e9es dans une sorte de serre. Une id\u00e9e qui a ainsi \u00e9t\u00e9 associ\u00e9e au concept de durabilit\u00e9 : les diamants qui sortent d&rsquo;une usine de production sont verts, ceux extraits de la terre ne le sont pas. Une id\u00e9e avec laquelle tout le monde n&rsquo;est pas d&rsquo;accord. Certes, cependant, ce sont des diamants moins chers.<br \/>\n<figure id=\"attachment_87062\" aria-describedby=\"caption-attachment-87062\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/Un-tecnico-guarda-allinterno-del-reattore-al-plasma-CVD-che-produce-diamanti-coltivati-\u200b\u200bin-laboratorio.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/Un-tecnico-guarda-allinterno-del-reattore-al-plasma-CVD-che-produce-diamanti-coltivati-\u200b\u200bin-laboratorio.jpg\" alt=\"Controllo del reattore al plasma CVD che produce diamanti \u200b\u200bin laboratorio\" width=\"709\" height=\"472\" class=\"size-full wp-image-87062\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/Un-tecnico-guarda-allinterno-del-reattore-al-plasma-CVD-che-produce-diamanti-coltivati-\u200b\u200bin-laboratorio.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/Un-tecnico-guarda-allinterno-del-reattore-al-plasma-CVD-che-produce-diamanti-coltivati-\u200b\u200bin-laboratorio-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/Un-tecnico-guarda-allinterno-del-reattore-al-plasma-CVD-che-produce-diamanti-coltivati-\u200b\u200bin-laboratorio-83x55.jpg 83w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/Un-tecnico-guarda-allinterno-del-reattore-al-plasma-CVD-che-produce-diamanti-coltivati-\u200b\u200bin-laboratorio-400x266.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-87062\" class=\"wp-caption-text\">Controllo del reattore al plasma CVD che produce diamanti \u200b\u200bin laboratorio<\/figcaption><\/figure><br \/>\nDans tous les cas, le marketing et la publicit\u00e9 sont des outils puissants, comme l&rsquo;atteste une \u00e9tude de march\u00e9 men\u00e9e aux \u00c9tats-Unis par The MVEye. La recherche a identifi\u00e9 les groupes d&rsquo;acheteurs qui, selon le cabinet d&rsquo;analystes, sont \u00e0 l&rsquo;origine d&rsquo;une croissance mondiale explosive dans l&rsquo;industrie du diamant de laboratoire. La soci\u00e9t\u00e9 a divis\u00e9 les clients de ces diamants synth\u00e9tiques en plusieurs groupes. Le premier groupe est d\u00e9fini comme In the Know (c&rsquo;est-\u00e0-dire inform\u00e9) et est compos\u00e9 de mill\u00e9niaux \u00e2g\u00e9s de 25 \u00e0 38 ans. En bref, des jeunes qui ont \u00e9tabli que les diamants de laboratoire sont vraiment verts. Le groupe, pr\u00e9cise l&rsquo;enqu\u00eate, comprend plusieurs groupes ethniques et des couples non traditionnels.<br \/>\n<figure id=\"attachment_94697\" aria-describedby=\"caption-attachment-94697\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/07\/orecchini-Pierced-Earrings-in-White.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/07\/orecchini-Pierced-Earrings-in-White.jpg\" alt=\"Orecchini con diamanti di laboratorio Lightbox di De Beers\" width=\"709\" height=\"498\" class=\"size-full wp-image-94697\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/07\/orecchini-Pierced-Earrings-in-White.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/07\/orecchini-Pierced-Earrings-in-White-300x211.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/07\/orecchini-Pierced-Earrings-in-White-78x55.jpg 78w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/07\/orecchini-Pierced-Earrings-in-White-400x281.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-94697\" class=\"wp-caption-text\">Orecchini con diamanti di laboratorio Lightbox di De Beers<\/figcaption><\/figure><br \/>\nLe deuxi\u00e8me groupe, au contraire, a \u00e9t\u00e9 d\u00e9crit comme In the Dark (c&rsquo;est-\u00e0-dire qu&rsquo;ils sont dans le noir). Ce segment de personnes est \u00e9galement compos\u00e9 de mill\u00e9niaux \u00e2g\u00e9s de 25 \u00e0 38 ans qui, cependant, n&rsquo;ont pas entendu parler de diamants de laboratoire. D&rsquo;autre part, selon The MVEye, ils peuvent facilement \u00eatre persuad\u00e9s d&rsquo;acheter des bijoux en diamants synth\u00e9tiques. Ce groupe comprend \u00e9galement plusieurs ethnies et couples non traditionnels.<br \/>\n<figure id=\"attachment_96846\" aria-describedby=\"caption-attachment-96846\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/Lab-Grown-Diamond-1_2ct.-Round-Brilliant-Solitaire-Gold-Pendant-Regular-price-\u200c745.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/Lab-Grown-Diamond-1_2ct.-Round-Brilliant-Solitaire-Gold-Pendant-Regular-price-\u200c745.jpg\" alt=\"Punto luce di Lightbox\" width=\"709\" height=\"519\" class=\"size-full wp-image-96846\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/Lab-Grown-Diamond-1_2ct.-Round-Brilliant-Solitaire-Gold-Pendant-Regular-price-\u200c745.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/Lab-Grown-Diamond-1_2ct.-Round-Brilliant-Solitaire-Gold-Pendant-Regular-price-\u200c745-300x220.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/Lab-Grown-Diamond-1_2ct.-Round-Brilliant-Solitaire-Gold-Pendant-Regular-price-\u200c745-75x55.jpg 75w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/Lab-Grown-Diamond-1_2ct.-Round-Brilliant-Solitaire-Gold-Pendant-Regular-price-\u200c745-400x293.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-96846\" class=\"wp-caption-text\">Punto luce con diamante di laboratorio Lightbox<\/figcaption><\/figure><\/p>\n<p>Le troisi\u00e8me groupe d\u00e9tect\u00e9 est celui des Upgraders (c&rsquo;est-\u00e0-dire ceux qui aiment se tenir au courant des actualit\u00e9s). Ce sont des consommateurs plus matures, \u00e2g\u00e9s de 55 ans ou plus, mais pr\u00eats \u00e0 acheter des bagues de fian\u00e7ailles (si elles sont enjou\u00e9es) ou plus facilement pour un anniversaire. Ils n&rsquo;ont souvent pas beaucoup de connaissances sur les diamants de laboratoire, mais ils pourraient \u00eatre motiv\u00e9s \u00e0 acheter un diamant de plus grande taille s&rsquo;ils trouvent que les diamants fabriqu\u00e9s par l&rsquo;homme sont moins chers. Bref, c&rsquo;est une question de budget. Enfin, un autre groupe a \u00e9t\u00e9 d\u00e9fini comme SPF, qui signifie Self-purchasing females, c&rsquo;est-\u00e0-dire les femmes qui ach\u00e8tent des bijoux pour elles-m\u00eames. Selon la recherche, ils seraient eux aussi un type de client pr\u00eat \u00e0 acheter un diamant artificiel gr\u00e2ce \u00e0 l&rsquo;avantage du prix.<\/p>\n<p><figure id=\"attachment_87061\" aria-describedby=\"caption-attachment-87061\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/Un-diamante-grezzo-emerge-dal-reattore-al-plasma-CVD.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/Un-diamante-grezzo-emerge-dal-reattore-al-plasma-CVD.jpg\" alt=\"Un diamante grezzo emerge dal reattore al plasma CVD di De Beers\" width=\"709\" height=\"715\" class=\"size-full wp-image-87061\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/Un-diamante-grezzo-emerge-dal-reattore-al-plasma-CVD.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/Un-diamante-grezzo-emerge-dal-reattore-al-plasma-CVD-297x300.jpg 297w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/Un-diamante-grezzo-emerge-dal-reattore-al-plasma-CVD-55x55.jpg 55w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/Un-diamante-grezzo-emerge-dal-reattore-al-plasma-CVD-400x403.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-87061\" class=\"wp-caption-text\">Un diamante grezzo emerge dal reattore al plasma CVD di De Beers<\/figcaption><\/figure><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- rettangolo grande --><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:inline-block;width:336px;height:280px\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8343610496\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"autorelaxed\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"9203601299\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Qui ach\u00e8te des diamants fabriqu\u00e9s en usine ? Les diamants synth\u00e9tiques, d&rsquo;un point de vue chimique compl\u00e8tement identiques aux diamants naturels, sont un pari r\u00e9cent sur le march\u00e9 de la joaillerie. Alors qu&rsquo;il y a encore quelques ann\u00e9es ces diamants, produits selon diff\u00e9rentes m\u00e9thodes, \u00e9taient r\u00e9serv\u00e9s \u00e0 un usage industriel (par exemple, pour les machines \u00e0 tailler), d\u00e9sormais, les diamants artificiels sont \u00e9galement plus r\u00e9pandus dans les bijoux. Ceux qui les vendent d\u00e9finissent ces pierres comme \u00ab\u00a0cultiv\u00e9es\u00a0\u00bb ou \u00ab\u00a0cultiv\u00e9es\u00a0\u00bb en laboratoire. Faites-y attention : les deux termes, choisis pour le marketing, sugg\u00e8rent que les pierres sont comme des plantes qui<\/p>\n","protected":false},"author":8,"featured_media":87061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[9,395,8164,13153],"class_list":["post-109137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-diamanti","tag-diamond","tag-sostenibilita","tag-lab-grown","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/109137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/comments?post=109137"}],"version-history":[{"count":0,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/109137\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/media\/87061"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/media?parent=109137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/categories?post=109137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/tags?post=109137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}