{"id":106641,"date":"2022-06-28T05:00:47","date_gmt":"2022-06-28T03:00:47","guid":{"rendered":"https:\/\/gioiellis.com\/?p=106641"},"modified":"2022-06-27T16:08:28","modified_gmt":"2022-06-27T14:08:28","slug":"la-passione-secondo-tiffany","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/fr\/la-passione-secondo-tiffany\/","title":{"rendered":"La Passion selon Tiffany"},"content":{"rendered":"<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({\n          google_ad_client: \"ca-pub-1422720793454724\",\n          enable_page_level_ads: true\n     });\n<\/script><\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"fluid\"\n     data-ad-layout=\"image-side\"\n     data-ad-layout-key=\"-fe+6a+31-k2+pr\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8583266876\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p><strong>Tiffany<\/strong> a toujours d\u00e9fini ses bijoux comme de petites \u0153uvres d&rsquo;art. Et c&rsquo;est souvent le cas des pi\u00e8ces cr\u00e9\u00e9es par des designers c\u00e9l\u00e8bres, comme Elsa Peretti ou Jean Schlumberger. Mais depuis quelque temps, la marque am\u00e9ricaine pass\u00e9e sous l&rsquo;aile du groupe fran\u00e7ais LVMH ne limite pas sa cr\u00e9ativit\u00e9 au monde du design ou de la haute joaillerie. Tiffany a d\u00e9sormais li\u00e9 sa marque au monde de l&rsquo;art contemporain, avec une nouvelle strat\u00e9gie de communication qui se lance dans des territoires inconnus. Le nouveau partenariat de la marque, par exemple, est avec Kendrick Lamar qui, avec son collaborateur cr\u00e9atif de longue date et co-fondateur de pgLang Dave Free, a charg\u00e9 Tiffany de cr\u00e9er une couronne sur mesure en titane et pav\u00e9 de diamants.<\/p>\n<figure id=\"attachment_106643\" aria-describedby=\"caption-attachment-106643\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/01_CROWN_OF_THORNS_v1_TM_031022_cv2_ON_WHITE_1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-106643\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/01_CROWN_OF_THORNS_v1_TM_031022_cv2_ON_WHITE_1.jpg\" alt=\"Crown of Thorns, Corona di spine in titanio e diamanti\" width=\"709\" height=\"500\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/01_CROWN_OF_THORNS_v1_TM_031022_cv2_ON_WHITE_1.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/01_CROWN_OF_THORNS_v1_TM_031022_cv2_ON_WHITE_1-300x212.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/01_CROWN_OF_THORNS_v1_TM_031022_cv2_ON_WHITE_1-78x55.jpg 78w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/01_CROWN_OF_THORNS_v1_TM_031022_cv2_ON_WHITE_1-400x282.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-106643\" class=\"wp-caption-text\">Crown of Thorns, Corona di spine in titanio e diamanti<\/figcaption><\/figure>\n<p>L&rsquo;id\u00e9e vient apr\u00e8s que, quelques ann\u00e9es plus tard, Tiffany a annonc\u00e9 un calendrier de l&rsquo;Avent inspir\u00e9 de Basquiat, une collaboration avec Daniel Arsham, l&rsquo;artiste new-yorkais en partenariat avec Curtis Kulig, l&rsquo;exposition d&rsquo;une maxi sculpture de Daniele Papuli, sans compter le Mughal- lunettes de style, identiques \u00e0 celles vendues aux ench\u00e8res chez Sotheby&rsquo;s en octobre 2021, port\u00e9es par le chanteur Pharrell Williams (c&rsquo;\u00e9tait peut-\u00eatre une performance ?).<\/p>\n<figure id=\"attachment_106645\" aria-describedby=\"caption-attachment-106645\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/Kendrick-Lamar-at-Glastonbury_Anna-Barclay_1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-106645\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/Kendrick-Lamar-at-Glastonbury_Anna-Barclay_1.jpg\" alt=\"Kendrick Lamar indossala corona di spine Tiffany a Glastonbury\" width=\"709\" height=\"517\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/Kendrick-Lamar-at-Glastonbury_Anna-Barclay_1.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/Kendrick-Lamar-at-Glastonbury_Anna-Barclay_1-300x219.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/Kendrick-Lamar-at-Glastonbury_Anna-Barclay_1-75x55.jpg 75w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/Kendrick-Lamar-at-Glastonbury_Anna-Barclay_1-400x292.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-106645\" class=\"wp-caption-text\">Kendrick Lamar indossa la corona di spine Tiffany a Glastonbury<\/figcaption><\/figure>\n<p>La collaboration avec Kendrick Lamar est d\u00e9finie par Tiffany comme riche de sens et de symbolisme. En effet, puisque la couronne d&rsquo;\u00e9pines est associ\u00e9e au r\u00e9cit \u00e9vang\u00e9lique d\u00e9crivant les derniers actes de la vie de J\u00e9sus, c&rsquo;est un objet hautement symbolique. La couronne a \u00e9t\u00e9 fabriqu\u00e9e par les artisans de Tiffany \u00e0 New York pendant dix mois. Lamar a port\u00e9 la couronne lors de sa performance en t\u00eate d&rsquo;affiche \u00e0 Glastonbury le 26 juin 2022.<br \/>\n<figure id=\"attachment_106647\" aria-describedby=\"caption-attachment-106647\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/lavorazione.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/lavorazione.jpg\" alt=\"Gli artigiani  italiani hanno fissato ognuno degli 8.000 diamanti, per oltre 137 carati\" width=\"709\" height=\"473\" class=\"size-full wp-image-106647\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/lavorazione.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/lavorazione-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/lavorazione-82x55.jpg 82w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/lavorazione-400x267.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-106647\" class=\"wp-caption-text\">Gli artigiani  italiani hanno fissato ognuno degli 8.000 diamanti, per oltre 137 carati<\/figcaption><\/figure><\/p>\n<blockquote><p>Kendrick Lamar repr\u00e9sente l&rsquo;art, la cr\u00e9ativit\u00e9 risqu\u00e9e et l&rsquo;innovation incessante qu&rsquo;il appelle \u00e9galement Tiffany &amp; Co. depuis pr\u00e8s de deux si\u00e8cles. Nous sommes fiers et incroyablement excit\u00e9s de travailler avec un visionnaire comme Kendrick pour r\u00e9aliser sa vision de la couronne.<br \/>\nAlexandre Arnault, vice-pr\u00e9sident ex\u00e9cutif, produits et communications, Tiffany &amp; Co<\/p><\/blockquote>\n<figure id=\"attachment_88928\" aria-describedby=\"caption-attachment-88928\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/01\/alexandre-arnault.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/01\/alexandre-arnault.jpg\" alt=\"Alexandre Arnault\" width=\"709\" height=\"472\" class=\"size-full wp-image-88928\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/01\/alexandre-arnault.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/01\/alexandre-arnault-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/01\/alexandre-arnault-83x55.jpg 83w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/01\/alexandre-arnault-400x266.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-88928\" class=\"wp-caption-text\">Alexandre Arnault<\/figcaption><\/figure>\n<p>La couronne est fabriqu\u00e9e avec un sertissage micro-pav\u00e9 de diamants de diff\u00e9rentes tailles, chacun serti \u00e9troitement ensemble pour maximiser la brillance, donnant une qualit\u00e9 naturaliste \u00e0 la pi\u00e8ce. Chaque diamant a \u00e9t\u00e9 serti \u00e0 la main et les griffes ont \u00e9galement \u00e9t\u00e9 fabriqu\u00e9es \u00e0 la main. En r\u00e8gle g\u00e9n\u00e9rale, les dents sont moul\u00e9es en place. Au lieu de cela, avec cette pi\u00e8ce, les artisans (italiens, vraisemblablement \u00e0 Valenza) ont fix\u00e9 chacun des 8 000 diamants, plus de 137 carats, en place, puis ont coup\u00e9 le m\u00e9tal et l&rsquo;ont repli\u00e9 pour cr\u00e9er les griffes, un processus g\u00e9n\u00e9ralement r\u00e9serv\u00e9 \u00e0 la haute joaillerie.<br \/>\n<figure id=\"attachment_106649\" aria-describedby=\"caption-attachment-106649\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/CROWN_OF_THORNS_v1_TM_031022_cv2_ON_WHITE_1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/CROWN_OF_THORNS_v1_TM_031022_cv2_ON_WHITE_1.jpg\" alt=\"La corona \u00e8 realizzata con un&#039;incastonatura in micropav\u00e9 con diamanti di varie dimensioni\" width=\"709\" height=\"531\" class=\"size-full wp-image-106649\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/CROWN_OF_THORNS_v1_TM_031022_cv2_ON_WHITE_1.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/CROWN_OF_THORNS_v1_TM_031022_cv2_ON_WHITE_1-300x225.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/CROWN_OF_THORNS_v1_TM_031022_cv2_ON_WHITE_1-73x55.jpg 73w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/CROWN_OF_THORNS_v1_TM_031022_cv2_ON_WHITE_1-400x300.jpg 400w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/CROWN_OF_THORNS_v1_TM_031022_cv2_ON_WHITE_1-100x75.jpg 100w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-106649\" class=\"wp-caption-text\">La corona \u00e8 realizzata con un&rsquo;incastonatura in micropav\u00e9 con diamanti di varie dimensioni<\/figcaption><\/figure><br \/>\nLamar et Free ont d&rsquo;abord approch\u00e9 l&rsquo;\u00e9quipe de conception de Tiffany &amp; Co. en 2021 avec leur id\u00e9e d&rsquo;une coiffe inspir\u00e9e de la couronne d&rsquo;\u00e9pines. Probablement l&rsquo;un des symboles les plus largement reconnus de l&rsquo;iconographie religieuse, que Tiffany d\u00e9crit comme une \u00ab\u00a0m\u00e9taphore de l&rsquo;art, de l&rsquo;humilit\u00e9 et de la pers\u00e9v\u00e9rance\u00a0\u00bb. Outre la r\u00e9f\u00e9rence religieuse, les artistes se sont \u00e9galement inspir\u00e9s de l&rsquo;iconique broche Thorns de Jean Schlumberger, que le l\u00e9gendaire cr\u00e9ateur a cr\u00e9\u00e9e en 1947, avant de rejoindre Tiffany &amp; Co en 1956. Dans ce cas, cependant, toute r\u00e9f\u00e9rence religieuse est absente. La broche Thorns de Schlumberger ressemble plus \u00e0 un nid d&rsquo;oiseau qu&rsquo;\u00e0 une couronne d&rsquo;\u00e9pines\u00a0: elle a des saillies \u00e9pineuses fabriqu\u00e9es \u00e0 la main en or jaune 18 carats entourant un saphir de 47 carats, elle est actuellement expos\u00e9e \u00e0 l&rsquo;exposition Vision &amp; Virtuosity de la Maison \u00e0 Londres, jusqu&rsquo;au 19 Ao\u00fbt.<br \/>\n<figure id=\"attachment_106651\" aria-describedby=\"caption-attachment-106651\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/Schlumberger_Thorn_Brooch_v.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/Schlumberger_Thorn_Brooch_v.jpg\" alt=\"La spilla Thorns di Jean Schlumberger\" width=\"709\" height=\"552\" class=\"size-full wp-image-106651\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/Schlumberger_Thorn_Brooch_v.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/Schlumberger_Thorn_Brooch_v-300x234.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/Schlumberger_Thorn_Brooch_v-71x55.jpg 71w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/Schlumberger_Thorn_Brooch_v-400x311.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-106651\" class=\"wp-caption-text\">La spilla Thorns di Jean Schlumberger<\/figcaption><\/figure><\/p>\n<p><figure id=\"attachment_106652\" aria-describedby=\"caption-attachment-106652\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/Annibale_Carracci.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/Annibale_Carracci.jpg\" alt=\"Annibale Carracci (156-1609), Cristo con la corona di spine e angeli\" width=\"709\" height=\"593\" class=\"size-full wp-image-106652\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/Annibale_Carracci.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/Annibale_Carracci-300x251.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/Annibale_Carracci-66x55.jpg 66w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/Annibale_Carracci-400x335.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-106652\" class=\"wp-caption-text\">Annibale Carracci (156-1609), Cristo con la corona di spine e angeli<\/figcaption><\/figure><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- rettangolo grande --><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:inline-block;width:336px;height:280px\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8343610496\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"autorelaxed\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"9203601299\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Tiffany a toujours d\u00e9fini ses bijoux comme de petites \u0153uvres d&rsquo;art. Et c&rsquo;est souvent le cas des pi\u00e8ces cr\u00e9\u00e9es par des designers c\u00e9l\u00e8bres, comme Elsa Peretti ou Jean Schlumberger. Mais depuis quelque temps, la marque am\u00e9ricaine pass\u00e9e sous l&rsquo;aile du groupe fran\u00e7ais LVMH ne limite pas sa cr\u00e9ativit\u00e9 au monde du design ou de la haute joaillerie. Tiffany a d\u00e9sormais li\u00e9 sa marque au monde de l&rsquo;art contemporain, avec une nouvelle strat\u00e9gie de communication qui se lance dans des territoires inconnus. Le nouveau partenariat de la marque, par exemple, est avec Kendrick Lamar qui, avec son collaborateur cr\u00e9atif de longue<\/p>\n","protected":false},"author":8,"featured_media":106645,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,10413],"tags":[10,9803],"class_list":["post-106641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-tiffany","tag-tiffany","tag-kendrick-lamar","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/106641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/comments?post=106641"}],"version-history":[{"count":0,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/106641\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/media\/106645"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/media?parent=106641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/categories?post=106641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/tags?post=106641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}