{"id":102638,"date":"2022-03-17T04:00:19","date_gmt":"2022-03-17T02:00:19","guid":{"rendered":"https:\/\/gioiellis.com\/?p=102638"},"modified":"2025-04-23T12:31:44","modified_gmt":"2025-04-23T10:31:44","slug":"nasce-bluemarine-fine-jewelry","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/fr\/nasce-bluemarine-fine-jewelry\/","title":{"rendered":"Bluemarine Fine Jewelry est n\u00e9e"},"content":{"rendered":"<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({\n          google_ad_client: \"ca-pub-1422720793454724\",\n          enable_page_level_ads: true\n     });\n<\/script><\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"fluid\"\n     data-ad-layout=\"image-side\"\n     data-ad-layout-key=\"-fe+6a+31-k2+pr\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8583266876\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p>Apr\u00e8s la renaissance, une nouvelle vie. Qui passe aussi par le monde de la joaillerie. La strat\u00e9gie de Marco Marchi, fondateur de la holding de mode <strong>Eccellenze Italiane<\/strong> et propri\u00e9taire depuis novembre 2019 de la marque<strong> Bluemarine<\/strong> est claire. R\u00e9habiliter l&rsquo;entreprise, y compris par une restructuration douloureuse, pour la relancer aussi en \u00e9largissant son champ d&rsquo;action. Objectif (si la guerre et les secousses g\u00e9opolitiques le permettent) : faire entrer Eccellenze Italiane en Bourse. Dans ce contexte, il faut lire l&rsquo;annonce de la naissance de Blumarine Fine Jewelry, en synergie avec Bruno Nardelli, PDG de Liu Jo (une autre marque du groupe). En 2008, Nardelli avait commenc\u00e9 \u00e0 produire sous licence des montres et des bijoux de marque Liu Jo.<br \/>\n<figure id=\"attachment_102640\" aria-describedby=\"caption-attachment-102640\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/03\/Anello.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/03\/Anello.jpg\" alt=\"Anello in oro rosa 18 carati, zaffiri rosa e diamanti\" width=\"709\" height=\"510\" class=\"size-full wp-image-102640\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/03\/Anello.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/03\/Anello-300x216.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/03\/Anello-76x55.jpg 76w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/03\/Anello-400x288.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-102640\" class=\"wp-caption-text\">Anello in oro rosa 18 carati, zaffiri rosa e diamanti<\/figcaption><\/figure><\/p>\n<blockquote><p>Pour la premi\u00e8re fois de son histoire, Blumarine entre dans le monde de la joaillerie avec un projet qui d\u00e9barquera pour la premi\u00e8re fois sur les march\u00e9s internationaux o\u00f9 la marque est particuli\u00e8rement appr\u00e9ci\u00e9e, comme les \u00c9tats-Unis et le Moyen-Orient.<br \/>\nMarco Marchi<\/p><\/blockquote>\n<figure id=\"attachment_102650\" aria-describedby=\"caption-attachment-102650\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/03\/marco-marchi.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/03\/marco-marchi.jpg\" alt=\"Marco Marchi\" width=\"709\" height=\"557\" class=\"size-full wp-image-102650\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/03\/marco-marchi.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/03\/marco-marchi-300x236.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/03\/marco-marchi-70x55.jpg 70w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/03\/marco-marchi-400x314.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-102650\" class=\"wp-caption-text\">Marco Marchi<\/figcaption><\/figure>\n<p>Bluemarine a \u00e9t\u00e9 rachet\u00e9e par Marchi il y a deux ans, apr\u00e8s une p\u00e9riode de crise, revendue par la fondatrice Anna Molinari. Marco Marchi a fond\u00e9 Liu Jo en 1995 \u00e0 Carpi (Italie), le quartier historique de la maille. Blumarine Fine Jewelry est donc une licence d\u00e9velopp\u00e9e au sein du groupe par la soci\u00e9t\u00e9. La premi\u00e8re collection, pr\u00e9sent\u00e9e \u00e0 l&rsquo;occasion de Vicenzaoro, a pour sujet les papillons. Il comprend des bijoux en or 18 carats, des diamants noirs et blancs naturels, des saphirs roses et des \u00e9meraudes. Il se place donc dans une fourchette moyenne-haute.<\/p>\n<blockquote><p>Cette collection exprime les valeurs d&rsquo;une marque embl\u00e9matique du Made in Italy comme Blumarine. Il sera distribu\u00e9 sur les march\u00e9s internationaux \u00e0 partir de septembre 2022 et en Italie \u00e0 partir de 2023.<br \/>\nBruno Nardelli<\/p><\/blockquote>\n<p><figure id=\"attachment_102652\" aria-describedby=\"caption-attachment-102652\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/03\/nardelli.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/03\/nardelli.jpg\" alt=\"Bruno Nardelli\" width=\"709\" height=\"766\" class=\"size-full wp-image-102652\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/03\/nardelli.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/03\/nardelli-278x300.jpg 278w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/03\/nardelli-51x55.jpg 51w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/03\/nardelli-400x432.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-102652\" class=\"wp-caption-text\">Bruno Nardelli<\/figcaption><\/figure><br \/>\n<figure id=\"attachment_102642\" aria-describedby=\"caption-attachment-102642\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/03\/bracciale-bluemarine.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/03\/bracciale-bluemarine.jpg\" alt=\"Bracciale in oro rosa 18 carati, zaffiri rosa e diamanti\" width=\"709\" height=\"429\" class=\"size-full wp-image-102642\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/03\/bracciale-bluemarine.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/03\/bracciale-bluemarine-300x182.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/03\/bracciale-bluemarine-91x55.jpg 91w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/03\/bracciale-bluemarine-400x242.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-102642\" class=\"wp-caption-text\">Bracciale in oro rosa 18 carati, zaffiri rosa e diamanti<\/figcaption><\/figure><\/p>\n<figure id=\"attachment_102644\" aria-describedby=\"caption-attachment-102644\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/03\/collana-farfalla.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/03\/collana-farfalla.jpg\" alt=\"Collana con pendente a farfalla in oro giallo e diamanti\" width=\"709\" height=\"732\" class=\"size-full wp-image-102644\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/03\/collana-farfalla.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/03\/collana-farfalla-291x300.jpg 291w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/03\/collana-farfalla-53x55.jpg 53w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/03\/collana-farfalla-400x413.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-102644\" class=\"wp-caption-text\">Collana con pendente a farfalla in oro giallo e diamanti<\/figcaption><\/figure>\n<figure id=\"attachment_102646\" aria-describedby=\"caption-attachment-102646\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/03\/Orecchini.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/03\/Orecchini.jpg\" alt=\"Orecchini a forma di farfalla in oro giallo e diamanti\" width=\"709\" height=\"492\" class=\"size-full wp-image-102646\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/03\/Orecchini.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/03\/Orecchini-300x208.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/03\/Orecchini-79x55.jpg 79w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/03\/Orecchini-400x278.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-102646\" class=\"wp-caption-text\">Orecchini a forma di farfalla in oro giallo e diamanti<\/figcaption><\/figure>\n<p><figure id=\"attachment_102645\" aria-describedby=\"caption-attachment-102645\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/03\/collana-girocollo.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/03\/collana-girocollo.jpg\" alt=\"Girocollo in oro rosa 18 carati, zaffiri rosa e diamanti\" width=\"709\" height=\"509\" class=\"size-full wp-image-102645\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/03\/collana-girocollo.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/03\/collana-girocollo-300x215.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/03\/collana-girocollo-77x55.jpg 77w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/03\/collana-girocollo-400x287.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-102645\" class=\"wp-caption-text\">Girocollo in oro rosa 18 carati, zaffiri rosa e diamanti<\/figcaption><\/figure><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- rettangolo grande --><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:inline-block;width:336px;height:280px\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8343610496\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"autorelaxed\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"9203601299\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s la renaissance, une nouvelle vie. Qui passe aussi par le monde de la joaillerie. La strat\u00e9gie de Marco Marchi, fondateur de la holding de mode Eccellenze Italiane et propri\u00e9taire depuis novembre 2019 de la marque Bluemarine est claire. R\u00e9habiliter l&rsquo;entreprise, y compris par une restructuration douloureuse, pour la relancer aussi en \u00e9largissant son champ d&rsquo;action. Objectif (si la guerre et les secousses g\u00e9opolitiques le permettent) : faire entrer Eccellenze Italiane en Bourse. Dans ce contexte, il faut lire l&rsquo;annonce de la naissance de Blumarine Fine Jewelry, en synergie avec Bruno Nardelli, PDG de Liu Jo (une autre marque du<\/p>\n","protected":false},"author":8,"featured_media":102640,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[43],"tags":[31,212,4464,5114],"class_list":["post-102638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-choice","tag-gioielli","tag-jewelry","tag-liu-jo","tag-bruno-nardelli","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/102638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/comments?post=102638"}],"version-history":[{"count":1,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/102638\/revisions"}],"predecessor-version":[{"id":135861,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/102638\/revisions\/135861"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/media\/102640"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/media?parent=102638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/categories?post=102638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/tags?post=102638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}