{"id":92295,"date":"2021-05-12T04:00:07","date_gmt":"2021-05-12T02:00:07","guid":{"rendered":"https:\/\/gioiellis.com\/?p=92295"},"modified":"2021-05-11T16:45:29","modified_gmt":"2021-05-11T14:45:29","slug":"pdpaola-raddoppia-e-si-riposiziona","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/es\/pdpaola-raddoppia-e-si-riposiziona\/","title":{"rendered":"PdPaola dobla y reposiciona"},"content":{"rendered":"<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({\n          google_ad_client: \"ca-pub-1422720793454724\",\n          enable_page_level_ads: true\n     });\n<\/script><\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"fluid\"\n     data-ad-layout=\"image-side\"\n     data-ad-layout-key=\"-fe+6a+31-k2+pr\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8583266876\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p>Es una paradoja, pero covid ha impulsado las ventas de <strong>PdPaola<\/strong>, una empresa de joyer\u00eda catalana fundada en 2014 en Barcelona por Paola Sasplugas y su hermano Humbert. La marca, distribuida en Francia, Alemania, Italia, Reino Unido, Estados Unidos y Espa\u00f1a, creci\u00f3 en 2020 en tres cifras: increment\u00f3 sus ventas un 105%, con una facturaci\u00f3n de 24 millones de euros. Mucho, pero la Maison planea hacerlo a\u00fan mejor este a\u00f1o, con un objetivo de facturaci\u00f3n de 45 millones de euros. Todo gracias a la venta online, as\u00ed como a la habilidad del dise\u00f1ador y de los 60 empleados de la empresa.<br \/>\n<figure id=\"attachment_92297\" aria-describedby=\"caption-attachment-92297\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_New-Letters-4.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_New-Letters-4.jpg\" alt=\"PdPaola collezione New Letters\" width=\"709\" height=\"505\" class=\"size-full wp-image-92297\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_New-Letters-4.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_New-Letters-4-300x214.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_New-Letters-4-77x55.jpg 77w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_New-Letters-4-400x285.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-92297\" class=\"wp-caption-text\">PdPaola collezione New Letters<\/figcaption><\/figure><br \/>\nDe hecho, el 90% de las ventas de PdPaola se realizan fuera de Espa\u00f1a. La marca de joyer\u00eda registra el 80% de sus ingresos a trav\u00e9s de su propio e-commerce y el 20% con distribuidores autorizados, o marketplaces como Zalando. En cualquier caso, la marca se distribuye en 1.500 puntos de venta, de los cuales 300 en Espa\u00f1a. Y, tras marcar un gol con e-shopping, la Maison prev\u00e9 desarrollar las ventas en las tiendas tradicionales, con la apertura de flagship store. No solo eso: la marca quiere reposicionarse en el \u00e1mbito del lujo accesible, mejorando la calidad. En Italia, la marca vende actualmente alrededor del 12% de sus joyas.<\/p>\n<figure id=\"attachment_92298\" aria-describedby=\"caption-attachment-92298\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_Engrave-me.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_Engrave-me.jpg\" alt=\"Collana Engrave Me\" width=\"709\" height=\"570\" class=\"size-full wp-image-92298\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_Engrave-me.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_Engrave-me-300x241.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_Engrave-me-68x55.jpg 68w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_Engrave-me-400x322.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-92298\" class=\"wp-caption-text\">Collana Engrave Me<\/figcaption><\/figure>\n<figure id=\"attachment_92299\" aria-describedby=\"caption-attachment-92299\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_Essential-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_Essential-1.jpg\" alt=\"Orecchini Esssential\" width=\"709\" height=\"467\" class=\"size-full wp-image-92299\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_Essential-1.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_Essential-1-300x198.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_Essential-1-84x55.jpg 84w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_Essential-1-400x263.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-92299\" class=\"wp-caption-text\">Orecchini Esssential<\/figcaption><\/figure>\n<p><figure id=\"attachment_92300\" aria-describedby=\"caption-attachment-92300\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_New-Letters-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_New-Letters-1.jpg\" alt=\"Collezione New Letters indossata\" width=\"709\" height=\"614\" class=\"size-full wp-image-92300\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_New-Letters-1.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_New-Letters-1-300x260.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_New-Letters-1-64x55.jpg 64w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_New-Letters-1-400x346.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-92300\" class=\"wp-caption-text\">Collezione New Letters indossata<\/figcaption><\/figure><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- rettangolo grande --><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:inline-block;width:336px;height:280px\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8343610496\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"autorelaxed\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"9203601299\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Es una paradoja, pero covid ha impulsado las ventas de PdPaola, una empresa de joyer\u00eda catalana fundada en 2014 en Barcelona por Paola Sasplugas y su hermano Humbert. La marca, distribuida en Francia, Alemania, Italia, Reino Unido, Estados Unidos y Espa\u00f1a, creci\u00f3 en 2020 en tres cifras: increment\u00f3 sus ventas un 105%, con una facturaci\u00f3n de 24 millones de euros. Mucho, pero la Maison planea hacerlo a\u00fan mejor este a\u00f1o, con un objetivo de facturaci\u00f3n de 45 millones de euros. Todo gracias a la venta online, as\u00ed como a la habilidad del dise\u00f1ador y de los 60 empleados de la<\/p>\n","protected":false},"author":8,"featured_media":92297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[917,10318,13420],"class_list":["post-92295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ricavi","tag-budget","tag-pdpaola","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/posts\/92295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/comments?post=92295"}],"version-history":[{"count":0,"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/posts\/92295\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/media\/92297"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/media?parent=92295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/categories?post=92295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/tags?post=92295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}