{"id":68831,"date":"2018-12-12T04:00:15","date_gmt":"2018-12-12T02:00:15","guid":{"rendered":"https:\/\/gioiellis.com\/?p=68831"},"modified":"2018-12-11T18:58:51","modified_gmt":"2018-12-11T16:58:51","slug":"nuovo-look-per-vicenzaoro","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/es\/nuovo-look-per-vicenzaoro\/","title":{"rendered":"Nuevo look para VicenzaOro"},"content":{"rendered":"<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({\n          google_ad_client: \"ca-pub-1422720793454724\",\n          enable_page_level_ads: true\n     });\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"fluid\"\n     data-ad-layout=\"image-side\"\n     data-ad-layout-key=\"-fe+6a+31-k2+pr\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8583266876\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<h4>Ieg cambia el aspecto de VicenzaOro con una hoja de oro sobre un fondo p\u00farpura. Es por eso que &#x2666;<\/h4>\n<p>Con una mirada superficial recuerda a unas fichas, redondas, doradas y muy sabrosas: las que se venden en paquetes. El nuevo s\u00edmbolo de VicenzaOro, sin embargo, obviamente alude a otra cosa: una hoja de oro, la habilidad del orfebre hecha en Italia y, no menos importante, un cambio en los gr\u00e1ficos con respecto a la administraci\u00f3n de Marzotto &amp; Facco.<\/p>\n<h4>Pocos d\u00edas despu\u00e9s de posponer la cotizaci\u00f3n anunciada en la Bolsa de Valores (\u00abesperamos un momento m\u00e1s favorable\u00bb), Ieg, la compa\u00f1\u00eda que gestiona, entre otras cosas, la feria de Vicenza anuncia el cambio de imagen.<\/h4>\n<figure id=\"attachment_68833\" aria-describedby=\"caption-attachment-68833\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/12\/VO_New-brand-identity_ok.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/12\/VO_New-brand-identity_ok.jpg\" alt=\"La nuova brand identity di VicenzaOro\" width=\"709\" height=\"975\" class=\"size-full wp-image-68833\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/12\/VO_New-brand-identity_ok.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/12\/VO_New-brand-identity_ok-218x300.jpg 218w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/12\/VO_New-brand-identity_ok-40x55.jpg 40w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/12\/VO_New-brand-identity_ok-400x550.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-68833\" class=\"wp-caption-text\">La nuova brand identity di VicenzaOro<\/figcaption><\/figure>\n<p>Adi\u00f3s al p\u00f3ster Magritte de estilo vago, aqu\u00ed est\u00e1 la nueva cara estudiada por FutureBrand, una empresa de consultor\u00eda de marca, a la que Ieg le ha confiado la tarea de cambiar la marca: lea las hojas de oro volando sobre un fondo azul oscuro y p\u00farpura.<br \/>\n\u00abLa colaboraci\u00f3n con FutureBrand nos ha permitido presenciar la evoluci\u00f3n de un evento importante como VicenzaOro, que abandona el territorio geogr\u00e1fico y se ubica entre los eventos empresariales m\u00e1s importantes del mundo, para dialogar con operadores de toda la cadena de suministro en el sector de joyer\u00eda\u00bb, comenta Marco Carniello, director de Ieg&#8217;s Jewellery &amp; Fashion Division.<br \/>\n\u00abItalia es el pa\u00eds de excelencia y, sobre todo, en el sector del lujo y el dise\u00f1o, por lo que colaborar con una marca como VicenzaOro ha sido un desaf\u00edo para nosotros a un alto nivel estrat\u00e9gico y creativo\u00bb, agrega Lorenzo Corengia, director asociado de cuentas de FutureBrand.\u00bb<br \/>\nLa nueva identidad de marca har\u00e1 su debut oficial en VicenzaOro January (Vicenza, 18-23 de enero de 2019), la primera cita del a\u00f1o de referencia para el sector.<br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- Banner mobili --><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:inline-block;width:320px;height:100px\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8029212895\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<figure id=\"attachment_68834\" aria-describedby=\"caption-attachment-68834\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/12\/vicenza-oro-old.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/12\/vicenza-oro-old.jpg\" alt=\"La vecchia immagine di VicenzaOro\" width=\"709\" height=\"507\" class=\"size-full wp-image-68834\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/12\/vicenza-oro-old.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/12\/vicenza-oro-old-300x215.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/12\/vicenza-oro-old-77x55.jpg 77w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/12\/vicenza-oro-old-400x286.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-68834\" class=\"wp-caption-text\">La vecchia immagine di VicenzaOro<\/figcaption><\/figure><br \/>\n<figure id=\"attachment_59897\" aria-describedby=\"caption-attachment-59897\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/01\/vicenzaoro-january-buyer.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/01\/vicenzaoro-january-buyer.jpg\" alt=\"Foto ricordo per i buyer\" width=\"709\" height=\"542\" class=\"size-full wp-image-59897\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/01\/vicenzaoro-january-buyer.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/01\/vicenzaoro-january-buyer-300x229.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/01\/vicenzaoro-january-buyer-72x55.jpg 72w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/01\/vicenzaoro-january-buyer-60x45.jpg 60w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-59897\" class=\"wp-caption-text\">Foto ricordo per i buyer<\/figcaption><\/figure><br \/>\n<figure id=\"attachment_27986\" aria-describedby=\"caption-attachment-27986\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2015\/09\/vicenzaoro-21.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2015\/09\/vicenzaoro-21.jpg\" alt=\"Stand a VicenzaOro September\" width=\"709\" height=\"476\" class=\"size-full wp-image-27986\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2015\/09\/vicenzaoro-21.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2015\/09\/vicenzaoro-21-300x201.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2015\/09\/vicenzaoro-21-82x55.jpg 82w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-27986\" class=\"wp-caption-text\">Stand a VicenzaOro September<\/figcaption><\/figure><br \/>\n<figure id=\"attachment_42328\" aria-describedby=\"caption-attachment-42328\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2016\/09\/z-bracciale-zaffiri.jpeg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2016\/09\/z-bracciale-zaffiri.jpeg\" alt=\"Bracciale con diamanti e zaffiri in vetrina a VicenzaOro\" width=\"850\" height=\"567\" class=\"size-full wp-image-42328\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2016\/09\/z-bracciale-zaffiri.jpeg 850w, https:\/\/gioiellis.com\/wp-content\/uploads\/2016\/09\/z-bracciale-zaffiri-300x200.jpeg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2016\/09\/z-bracciale-zaffiri-600x400.jpeg 600w, https:\/\/gioiellis.com\/wp-content\/uploads\/2016\/09\/z-bracciale-zaffiri-82x55.jpeg 82w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/a><figcaption id=\"caption-attachment-42328\" class=\"wp-caption-text\">Bracciale con diamanti e zaffiri in vetrina a VicenzaOro<\/figcaption><\/figure><br \/>\n<figure id=\"attachment_64526\" aria-describedby=\"caption-attachment-64526\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/07\/hall.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/07\/hall.jpg\" alt=\"VicenzaOro September, la hall di Icon\" width=\"709\" height=\"473\" class=\"size-full wp-image-64526\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/07\/hall.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/07\/hall-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/07\/hall-82x55.jpg 82w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-64526\" class=\"wp-caption-text\">VicenzaOro September, la hall di Icon<\/figcaption><\/figure><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- rettangolo grande --><br \/>\n<ins class=\"adsbygoogle\" style=\"display: inline-block; width: 336px; height: 280px;\" data-ad-client=\"ca-pub-1422720793454724\" data-ad-slot=\"8343610496\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-format=\"autorelaxed\" data-ad-client=\"ca-pub-1422720793454724\" data-ad-slot=\"9203601299\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Ieg cambia el aspecto de VicenzaOro con una hoja de oro sobre un fondo p\u00farpura. Es por eso que &#x2666; Con una mirada superficial recuerda a unas fichas, redondas, doradas y muy sabrosas: las que se venden en paquetes. El nuevo s\u00edmbolo de VicenzaOro, sin embargo, obviamente alude a otra cosa: una hoja de oro, la habilidad del orfebre hecha en Italia y, no menos importante, un cambio en los gr\u00e1ficos con respecto a la administraci\u00f3n de Marzotto &amp; Facco. Pocos d\u00edas despu\u00e9s de posponer la cotizaci\u00f3n anunciada en la Bolsa de Valores (\u00abesperamos un momento m\u00e1s favorable\u00bb), Ieg, la<\/p>\n","protected":false},"author":8,"featured_media":68835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[66,8353,11238],"class_list":["post-68831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-vicenzaoro","tag-ieg","tag-marco-carniello","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/posts\/68831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/comments?post=68831"}],"version-history":[{"count":0,"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/posts\/68831\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/media\/68835"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/media?parent=68831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/categories?post=68831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/tags?post=68831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}