{"id":61298,"date":"2018-03-15T04:00:11","date_gmt":"2018-03-15T02:00:11","guid":{"rendered":"https:\/\/gioiellis.com\/?p=61298"},"modified":"2018-04-20T19:37:56","modified_gmt":"2018-04-20T17:37:56","slug":"tiffany-e-cartier-star-online","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/es\/tiffany-e-cartier-star-online\/","title":{"rendered":"Tiffany y Cartier, las estrellas en l\u00ednea"},"content":{"rendered":"<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({\n          google_ad_client: \"ca-pub-1422720793454724\",\n          enable_page_level_ads: true\n     });\n<\/script><\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"fluid\"\n     data-ad-layout=\"image-side\"\n     data-ad-layout-key=\"-fe+6a+31-k2+pr\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8583266876\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<strong>Tiffany y Cartier tienen los mejores servicios en l\u00ednea en el ranking L2 \u2666 \ufe0e<\/strong><br \/>\nL2 es una firma de consultor\u00eda con sede en Nueva York que se especializa en el an\u00e1lisis comparativo del rendimiento digital de la marca. Ahora L2 ha publicado su informe anual, que clasifica la experiencia digital de algunas de las marcas de relojes y joyas m\u00e1s grandes del mundo. En resumen, es una clasificaci\u00f3n de aquellos que usan mejor la web y las redes sociales. Resultado: de las 70 marcas examinadas, solo dos son promovidas con las mejores calificaciones: Tiffany y Cartier.<br \/>\nEl examen L2 se centr\u00f3 en cuatro factores: el sitio web y el comercio electr\u00f3nico, con el examen de la velocidad de carga, las p\u00e1ginas de productos, la experiencia del usuario y la atenci\u00f3n al cliente en l\u00ednea. Y, entonces, la efectividad del marketing digital, por ejemplo, la visibilidad en las b\u00fasquedas de Google y los art\u00edculos en los medios, pero no los que se pagan. Es decir, aquellos que lee en gioiellis.com, a diferencia de las fotos y citas publicadas en muchos blogs que no son m\u00e1s que publicidad enmascarada. Otros factores considerados para el ranking son la velocidad de carga en tabletas y tel\u00e9fonos inteligentes, y en general la funcionalidad probada en diferentes dispositivos.<br \/>\nDespu\u00e9s de hacer una radiograf\u00eda de las actividades digitales de las 70 marcas, L2 otorg\u00f3 puntos en cinco categor\u00edas: Genius (para aquellos que excedieron los 140), Dotados (110-139), Promedio (109-90), Desafiados (89-70) y D\u00e9biles. (&lt;70) Solo dos finalmente regresaron a la categor\u00eda de Genius: Tiffany &amp; Co. (144 puntos) y Cartier (140).<br \/>\nTiffany, por ejemplo, cuenta con las mejores p\u00e1ginas de productos, as\u00ed como excelente retroalimentaci\u00f3n en art\u00edculos en varios peri\u00f3dicos. Cartier, por otro lado, obtuvo puntos por la facilidad de reservar citas en l\u00ednea y una fuerte presencia en YouTube e Instagram. Justo debajo de las dos mejores actuaciones est\u00e1 Swarovski (139), seguido de Alex y Ani (138) y David Yurman (136). Pandora y dos marcas del grupo LVMH, a saber, Bulgari y TAG Heuer, tambi\u00e9n se clasifican en los primeros diez lugares. Por \u00faltimo, las marcas incluyen Longines (por Swatch Group), eMontblanc, una marca en lugar de Richemont. Estas marcas, sin embargo, han regresado a la categor\u00eda de Dotados. Entre las marcas de joyer\u00eda, recogieron puntos de Faberg\u00e9 (68), una marca registrada propiedad de Gemfields; Buccellati (63) y Graff (58).<br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- Banner mobili --><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:inline-block;width:320px;height:100px\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8029212895\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<div style=\"text-align:center;\">\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/z2v0vF39gbg\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe>\n<\/div>\n<div style=\"text-align:center;\">\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/R5EU0FLlPeM\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe>\n<\/div>\n<figure id=\"attachment_51355\" aria-describedby=\"caption-attachment-51355\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/Bracciale-a-maglie.-Collezione-Tiffany-City-HardWear-7550.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/Bracciale-a-maglie.-Collezione-Tiffany-City-HardWear-7550.jpg\" alt=\"Bracciale in oro rosa. Prezzo: 7.550 euro\" width=\"709\" height=\"483\" class=\"size-full wp-image-51355\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/Bracciale-a-maglie.-Collezione-Tiffany-City-HardWear-7550.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/Bracciale-a-maglie.-Collezione-Tiffany-City-HardWear-7550-300x204.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/Bracciale-a-maglie.-Collezione-Tiffany-City-HardWear-7550-81x55.jpg 81w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-51355\" class=\"wp-caption-text\">Tiffany, bracciale in oro rosa. Prezzo a maggio 2017: 7.550 euro<\/figcaption><\/figure>\n<figure id=\"attachment_51354\" aria-describedby=\"caption-attachment-51354\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/TIFFANY-CITY-HARDWEAR-EARRINGS.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/TIFFANY-CITY-HARDWEAR-EARRINGS.jpg\" alt=\"Orecchini in oro. Prezzo: 3.150 euro\" width=\"709\" height=\"885\" class=\"size-full wp-image-51354\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/TIFFANY-CITY-HARDWEAR-EARRINGS.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/TIFFANY-CITY-HARDWEAR-EARRINGS-240x300.jpg 240w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/TIFFANY-CITY-HARDWEAR-EARRINGS-44x55.jpg 44w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-51354\" class=\"wp-caption-text\">Orecchini in oro. Prezzo: 3.150 euro<\/figcaption><\/figure>\n<p><figure id=\"attachment_51353\" aria-describedby=\"caption-attachment-51353\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/TIFFANY-CITY-HARDWEAR-CHA_NECKLACE.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/TIFFANY-CITY-HARDWEAR-CHA_NECKLACE.jpg\" alt=\"Collana Tiffany City HardWear in oro giallo. Prezzo: 17.000 euro\" width=\"709\" height=\"885\" class=\"size-full wp-image-51353\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/TIFFANY-CITY-HARDWEAR-CHA_NECKLACE.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/TIFFANY-CITY-HARDWEAR-CHA_NECKLACE-240x300.jpg 240w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/TIFFANY-CITY-HARDWEAR-CHA_NECKLACE-44x55.jpg 44w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-51353\" class=\"wp-caption-text\">Collana Tiffany City HardWear in oro giallo. Prezzo: 17.000 euro<\/figcaption><\/figure><figure id=\"attachment_55050\" aria-describedby=\"caption-attachment-55050\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/08\/collana-resoance-diamanti.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/08\/collana-resoance-diamanti.jpg\" alt=\"Collana della collezione R\u00e9sonances con diamanti\" width=\"709\" height=\"536\" class=\"size-full wp-image-55050\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/08\/collana-resoance-diamanti.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/08\/collana-resoance-diamanti-300x227.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/08\/collana-resoance-diamanti-73x55.jpg 73w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/08\/collana-resoance-diamanti-60x45.jpg 60w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-55050\" class=\"wp-caption-text\">Cartier, collana della collezione R\u00e9sonances con diamanti<\/figcaption><\/figure><\/p>\n<figure id=\"attachment_55049\" aria-describedby=\"caption-attachment-55049\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/08\/Cartier-Ecume-collana-in-platino-con-diamanti-e-diamanti-Fancy-Yellow-briolette-.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/08\/Cartier-Ecume-collana-in-platino-con-diamanti-e-diamanti-Fancy-Yellow-briolette-.jpg\" alt=\"Collana Ecume in platino con diamanti bianchi e fancy yellow briolette\" width=\"709\" height=\"493\" class=\"size-full wp-image-55049\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/08\/Cartier-Ecume-collana-in-platino-con-diamanti-e-diamanti-Fancy-Yellow-briolette-.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/08\/Cartier-Ecume-collana-in-platino-con-diamanti-e-diamanti-Fancy-Yellow-briolette--300x209.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/08\/Cartier-Ecume-collana-in-platino-con-diamanti-e-diamanti-Fancy-Yellow-briolette--79x55.jpg 79w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-55049\" class=\"wp-caption-text\">Cartier, collana Ecume in platino con diamanti bianchi e fancy yellow briolette<\/figcaption><\/figure>\n<p><figure id=\"attachment_55048\" aria-describedby=\"caption-attachment-55048\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/08\/Cartier-Bengalore-in-oro-bianco-con-perline-zaffiro-perline-rubino-perline-smeraldo-smeraldi-intagliati-zaffiri-intagliati-rubini-scolpiti-e-diamanti.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/08\/Cartier-Bengalore-in-oro-bianco-con-perline-zaffiro-perline-rubino-perline-smeraldo-smeraldi-intagliati-zaffiri-intagliati-rubini-scolpiti-e-diamanti.jpg\" alt=\"Collana Bangalore in oro bianco con perline di zaffiro, rubino, smeraldi, diamanti e pietre intagliate\" width=\"709\" height=\"555\" class=\"size-full wp-image-55048\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/08\/Cartier-Bengalore-in-oro-bianco-con-perline-zaffiro-perline-rubino-perline-smeraldo-smeraldi-intagliati-zaffiri-intagliati-rubini-scolpiti-e-diamanti.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/08\/Cartier-Bengalore-in-oro-bianco-con-perline-zaffiro-perline-rubino-perline-smeraldo-smeraldi-intagliati-zaffiri-intagliati-rubini-scolpiti-e-diamanti-300x235.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/08\/Cartier-Bengalore-in-oro-bianco-con-perline-zaffiro-perline-rubino-perline-smeraldo-smeraldi-intagliati-zaffiri-intagliati-rubini-scolpiti-e-diamanti-70x55.jpg 70w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-55048\" class=\"wp-caption-text\">Cartier, collana Bangalore in oro bianco con perline di zaffiro, rubino, smeraldi, diamanti e pietre intagliate<\/figcaption><\/figure><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- rettangolo grande --><br \/>\n<ins class=\"adsbygoogle\" style=\"display: inline-block; width: 336px; height: 280px;\" data-ad-client=\"ca-pub-1422720793454724\" data-ad-slot=\"8343610496\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-format=\"autorelaxed\" data-ad-client=\"ca-pub-1422720793454724\" data-ad-slot=\"9203601299\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>","protected":false},"excerpt":{"rendered":"<p>Tiffany y Cartier tienen los mejores servicios en l\u00ednea en el ranking L2 \u2666 \ufe0e L2 es una firma de consultor\u00eda con sede en Nueva York que se especializa en el an\u00e1lisis comparativo del rendimiento digital de la marca. Ahora L2 ha publicado su informe anual, que clasifica la experiencia digital de algunas de las marcas de relojes y joyas m\u00e1s grandes del mundo. En resumen, es una clasificaci\u00f3n de aquellos que usan mejor la web y las redes sociales. Resultado: de las 70 marcas examinadas, solo dos son promovidas con las mejores calificaciones: Tiffany y Cartier. El examen L2<\/p>\n","protected":false},"author":6,"featured_media":61300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,10413],"tags":[10,33,34,117,131,292,418,2998],"class_list":["post-61298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-tiffany","tag-tiffany","tag-faberge","tag-gemfields","tag-cartier","tag-swarovski","tag-graff","tag-buccellati","tag-david-yurman","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/posts\/61298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/comments?post=61298"}],"version-history":[{"count":0,"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/posts\/61298\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/media\/61300"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/media?parent=61298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/categories?post=61298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/tags?post=61298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}