{"id":135889,"date":"2026-06-10T00:10:59","date_gmt":"2026-06-09T22:10:59","guid":{"rendered":"https:\/\/gioiellis.com\/?p=135889"},"modified":"2026-06-07T18:48:13","modified_gmt":"2026-06-07T16:48:13","slug":"nasce-alta-gioielleria-benoi","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/es\/nasce-alta-gioielleria-benoi\/","title":{"rendered":"Nace la alta joyer\u00eda Benoi"},"content":{"rendered":"<p>La marca se llama Benoi, pero deber\u00eda leerse Be-noi. Be, el verbo to be en ingl\u00e9s, y noi, el pronombre personal en italiano que nos corresponde en ingl\u00e9s. En resumen, el nombre significa ser nosotros mismos, pero tambi\u00e9n alude a la uni\u00f3n entre el dise\u00f1o italiano y la manufactura india. La nueva marca es el resultado de la iniciativa de la familia De Luca que dio vida a la marca Cameo Italiano y a la casa de moda india Bnm, fundada en 2004 y dirigida por Binoy Shah y Malav Shah.<\/p>\n<figure id=\"attachment_135892\" aria-describedby=\"caption-attachment-135892\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-collana-con-tanzanite-waves-of-life-zaffiri-diamanti-copyright-gioiellis.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-135892\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-collana-con-tanzanite-waves-of-life-zaffiri-diamanti-copyright-gioiellis.jpg\" alt=\"Collana Waves of Life con tanzanite, zaffiri, diamanti. Copyright: gioiellis.com\" width=\"709\" height=\"695\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-collana-con-tanzanite-waves-of-life-zaffiri-diamanti-copyright-gioiellis.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-collana-con-tanzanite-waves-of-life-zaffiri-diamanti-copyright-gioiellis-300x294.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-collana-con-tanzanite-waves-of-life-zaffiri-diamanti-copyright-gioiellis-480x471.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-135892\" class=\"wp-caption-text\">Collar Olas de Vida con tanzanita, zafiros, diamantes. Copyright: gioiellis.com<\/figcaption><\/figure>\n<p>Benoi, en definitiva, es el encuentro de dos culturas, India e Italia: la visi\u00f3n de un productor indio de alta joyer\u00eda que se fusiona con la de un int\u00e9rprete de los m\u00e1s altos valores de la artesan\u00eda italiana en el mundo del lujo.<\/p>\n<blockquote><p>Como indio que viaja por el mundo, he notado la percepci\u00f3n de que culturalmente nos destacamos en hacer que las cosas sucedan, pero no siempre estamos asociados con la calidad. Esta impresi\u00f3n se qued\u00f3 conmigo e inspir\u00f3 mi sue\u00f1o: crear un equipo que muestre la visi\u00f3n y el trabajo duro de la India, pero que combine maravillosamente con el encanto y la artesan\u00eda italianos. Y fue aqu\u00ed donde mi hermano Malav y yo conocimos a Gino Di Luca.<br \/>\nBinoy Shah<\/p><\/blockquote>\n<figure id=\"attachment_135893\" aria-describedby=\"caption-attachment-135893\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-anello-con-tanzanite-waves-of-life-zaffiri-diamanti-copyright-gioiellis.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-135893\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-anello-con-tanzanite-waves-of-life-zaffiri-diamanti-copyright-gioiellis.jpg\" alt=\"Anello Waves of Life con tanzanite, zaffiri, diamanti. Copyright: gioiellis.com\" width=\"709\" height=\"687\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-anello-con-tanzanite-waves-of-life-zaffiri-diamanti-copyright-gioiellis.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-anello-con-tanzanite-waves-of-life-zaffiri-diamanti-copyright-gioiellis-300x291.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-anello-con-tanzanite-waves-of-life-zaffiri-diamanti-copyright-gioiellis-480x465.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-135893\" class=\"wp-caption-text\">Anillo Olas de Vida con tanzanita, zafiros, diamantes. Copyright: gioiellis.com<\/figcaption><\/figure>\n<p>El resultado son piezas de joyer\u00eda de alta gama, que debutaron en Jewellery Geneva: grandes piedras preciosas, mano de obra fina, piezas de alto impacto, pero sin el exceso de ornamentaci\u00f3n (para los gustos occidentales) que caracteriza gran parte de la producci\u00f3n tradicional india. En resumen, una mezcla de lo que se ha llamado la Ruta del Algod\u00f3n, es decir, entre India y Occidente.<\/p>\n<figure id=\"attachment_135894\" aria-describedby=\"caption-attachment-135894\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-bracciale-con-tanzanite-waves-of-life-zaffiri-diamanti-copyright-gioiellis.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-135894\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-bracciale-con-tanzanite-waves-of-life-zaffiri-diamanti-copyright-gioiellis.jpg\" alt=\"Bracciale Waves of Life con tanzanite, zaffiri, diamanti. Copyright: gioiellis.com\" width=\"709\" height=\"714\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-bracciale-con-tanzanite-waves-of-life-zaffiri-diamanti-copyright-gioiellis.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-bracciale-con-tanzanite-waves-of-life-zaffiri-diamanti-copyright-gioiellis-298x300.jpg 298w, https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-bracciale-con-tanzanite-waves-of-life-zaffiri-diamanti-copyright-gioiellis-480x483.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-135894\" class=\"wp-caption-text\">Pulsera Olas de Vida con tanzanita, zafiros, diamantes. Copyright: gioiellis.com<\/figcaption><\/figure>\n<figure id=\"attachment_142916\" aria-describedby=\"caption-attachment-142916\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-collana-3167-diamanti-bianchi-per-3755-4938-zaffiri-blu-5891-ct-copyright-gioiellis.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-142916\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-collana-3167-diamanti-bianchi-per-3755-4938-zaffiri-blu-5891-ct-copyright-gioiellis.jpg\" alt=\"Collana con 3167 diamanti bianchi per 37,55 carati, e 4938 zaffiri blu per 58,91 carati. Copyright: gioiellis.com\" width=\"709\" height=\"670\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-collana-3167-diamanti-bianchi-per-3755-4938-zaffiri-blu-5891-ct-copyright-gioiellis.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-collana-3167-diamanti-bianchi-per-3755-4938-zaffiri-blu-5891-ct-copyright-gioiellis-300x283.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-collana-3167-diamanti-bianchi-per-3755-4938-zaffiri-blu-5891-ct-copyright-gioiellis-480x454.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-142916\" class=\"wp-caption-text\">Collar con 3167 diamantes blancos que suman 37,55 quilates y 4938 zafiros azules que suman 58,91 quilates. Copyright: gioiellis.com<\/figcaption><\/figure>\n<figure id=\"attachment_142918\" aria-describedby=\"caption-attachment-142918\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-orecchini-380-diamanti-bianchi-per-1024-e-657-zaffiri-blu-743-ct-copyright-gioiellis.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-142918\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-orecchini-380-diamanti-bianchi-per-1024-e-657-zaffiri-blu-743-ct-copyright-gioiellis.jpg\" alt=\"Orecchini con 380 diamanti bianchi per 10,24 carati e 657 zaffiri blu per 7,43 carati. Copyright: gioiellis.com\" width=\"709\" height=\"718\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-orecchini-380-diamanti-bianchi-per-1024-e-657-zaffiri-blu-743-ct-copyright-gioiellis.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-orecchini-380-diamanti-bianchi-per-1024-e-657-zaffiri-blu-743-ct-copyright-gioiellis-296x300.jpg 296w, https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-orecchini-380-diamanti-bianchi-per-1024-e-657-zaffiri-blu-743-ct-copyright-gioiellis-480x486.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-142918\" class=\"wp-caption-text\">Pendientes con 380 diamantes blancos que suman 10,24 quilates y 657 zafiros azules que suman 7,43 quilates. Copyright: gioiellis.com<\/figcaption><\/figure>\n<figure id=\"attachment_142917\" aria-describedby=\"caption-attachment-142917\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-collana-rainfull-indossata-aperta-con-2069-diamanti-3188-ct-e-734-smeraldi-per-864-ct-smeraldo-centrale-pera-1268-copyright-gioiellis.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-142917\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-collana-rainfull-indossata-aperta-con-2069-diamanti-3188-ct-e-734-smeraldi-per-864-ct-smeraldo-centrale-pera-1268-copyright-gioiellis.jpg\" alt=\"Collana rainfull indossata aperta o intrecciata. \u00c8 composta da 2069 diamanti per 31,88 carati e 734 smeraldi per 8,64 carati. Lo smeraldo centrale a pera \u00e8 di 12,68 carati. Copyright: gioiellis.com\" width=\"709\" height=\"538\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-collana-rainfull-indossata-aperta-con-2069-diamanti-3188-ct-e-734-smeraldi-per-864-ct-smeraldo-centrale-pera-1268-copyright-gioiellis.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-collana-rainfull-indossata-aperta-con-2069-diamanti-3188-ct-e-734-smeraldi-per-864-ct-smeraldo-centrale-pera-1268-copyright-gioiellis-300x228.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-collana-rainfull-indossata-aperta-con-2069-diamanti-3188-ct-e-734-smeraldi-per-864-ct-smeraldo-centrale-pera-1268-copyright-gioiellis-480x364.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-142917\" class=\"wp-caption-text\">Collar Rainfull, para llevar abierto o entrelazado. Presenta 2069 diamantes que suman 31,88 quilates y 734 esmeraldas que suman 8,64 quilates. La esmeralda central en forma de pera pesa 12,68 quilates. Copyright: gioiellis.com<\/figcaption><\/figure>\n<figure id=\"attachment_142919\" aria-describedby=\"caption-attachment-142919\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-spilla-titanio-smeraldo-brasile-1070-diamanti-copyright-gioiellis.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-142919\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-spilla-titanio-smeraldo-brasile-1070-diamanti-copyright-gioiellis.jpg\" alt=\"Spilla in oro e titanio, smeraldo del Brasile da 10,70 carati, diamanti. Copyright: gioiellis.com\" width=\"709\" height=\"684\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-spilla-titanio-smeraldo-brasile-1070-diamanti-copyright-gioiellis.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-spilla-titanio-smeraldo-brasile-1070-diamanti-copyright-gioiellis-300x289.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-spilla-titanio-smeraldo-brasile-1070-diamanti-copyright-gioiellis-480x463.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-142919\" class=\"wp-caption-text\">Broche de oro y titanio, esmeralda brasile\u00f1a de 10,70 quilates y diamantes. Copyright: gioiellis.com<\/figcaption><\/figure>\n<figure id=\"attachment_135891\" aria-describedby=\"caption-attachment-135891\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-collana-undress-smeraldi-taglio-goccia-diamanti-copyright-gioiellis.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-135891\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-collana-undress-smeraldi-taglio-goccia-diamanti-copyright-gioiellis.jpg\" alt=\"Benoi, collana Undress con smeraldi taglio goccia e diamanti. Copyright: gioiellis.com\" width=\"709\" height=\"700\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-collana-undress-smeraldi-taglio-goccia-diamanti-copyright-gioiellis.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-collana-undress-smeraldi-taglio-goccia-diamanti-copyright-gioiellis-300x296.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-collana-undress-smeraldi-taglio-goccia-diamanti-copyright-gioiellis-480x474.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-135891\" class=\"wp-caption-text\">Benoi, collar Undress con esmeraldas talla pera y diamantes. Copyright: gioiellis.com<\/figcaption><\/figure>\n<figure id=\"attachment_135896\" aria-describedby=\"caption-attachment-135896\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-anello-con-tanzanite-waves-of-life-zaffiri-diamanti-indossato-copyright-gioiellis.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-135896\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-anello-con-tanzanite-waves-of-life-zaffiri-diamanti-indossato-copyright-gioiellis.jpg\" alt=\"Anello Waves of Life indossato: tanzanite, zaffiri, diamanti. Copyright: gioiellis.com\" width=\"709\" height=\"717\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-anello-con-tanzanite-waves-of-life-zaffiri-diamanti-indossato-copyright-gioiellis.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-anello-con-tanzanite-waves-of-life-zaffiri-diamanti-indossato-copyright-gioiellis-297x300.jpg 297w, https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/benoi-anello-con-tanzanite-waves-of-life-zaffiri-diamanti-indossato-copyright-gioiellis-480x485.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-135896\" class=\"wp-caption-text\">Anillo Olas de Vida usado: tanzanita, zafiros, diamantes. Copyright: gioiellis.com<\/figcaption><\/figure>\n<p><figure id=\"attachment_135895\" aria-describedby=\"caption-attachment-135895\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/collana-rubini-diamanti.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-135895\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/collana-rubini-diamanti.jpg\" alt=\"Collana con rubini e diamanti\" width=\"709\" height=\"653\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/collana-rubini-diamanti.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/collana-rubini-diamanti-300x276.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2025\/04\/collana-rubini-diamanti-480x442.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-135895\" class=\"wp-caption-text\">Collar con rub\u00edes y diamantes<\/figcaption><\/figure><\/p>","protected":false},"excerpt":{"rendered":"<p>La marca se llama Benoi, pero deber\u00eda leerse Be-noi. Be, el verbo to be en ingl\u00e9s, y noi, el pronombre personal en italiano que nos corresponde en ingl\u00e9s. En resumen, el nombre significa ser nosotros mismos, pero tambi\u00e9n alude a la uni\u00f3n entre el dise\u00f1o italiano y la manufactura india. La nueva marca es el resultado de la iniciativa de la familia De Luca que dio vida a la marca Cameo Italiano y a la casa de moda india Bnm, fundada en 2004 y dirigida por Binoy Shah y Malav Shah. Benoi, en definitiva, es el encuentro de dos culturas,<\/p>\n","protected":false},"author":8,"featured_media":142915,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9760],"tags":[31],"class_list":["post-135889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alta-gioielleria","tag-gioielli","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/posts\/135889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/comments?post=135889"}],"version-history":[{"count":6,"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/posts\/135889\/revisions"}],"predecessor-version":[{"id":142966,"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/posts\/135889\/revisions\/142966"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/media\/142915"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/media?parent=135889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/categories?post=135889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/tags?post=135889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}