{"id":117328,"date":"2023-07-19T05:00:02","date_gmt":"2023-07-19T03:00:02","guid":{"rendered":"https:\/\/gioiellis.com\/?p=117328"},"modified":"2023-07-18T10:56:13","modified_gmt":"2023-07-18T08:56:13","slug":"perche-boucheron-propone-alta-gioielleria-di-frontiera","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/es\/perche-boucheron-propone-alta-gioielleria-di-frontiera\/","title":{"rendered":"\u00bfPor qu\u00e9 Boucheron ofrece alta joyer\u00eda revolucionaria?"},"content":{"rendered":"<p>Entre lo cl\u00e1sico y lo vanguardista, entre la tradici\u00f3n y la innovaci\u00f3n, entre el pasado y el futuro:<strong> Boucheron<\/strong> es una de las grandes Maisons joyeras que, junto a los anillos, collares y pendientes que forman parte de su patrimonio hist\u00f3rico, consigue ofrecer colecciones sorprendentes. Al igual que la nueva colecci\u00f3n de alta joyer\u00eda, Carte Blanche, More is More. La directora creativa, Claire Choisne, ha optado por un formato de comunicaci\u00f3n y una interpretaci\u00f3n estil\u00edstica que recuerda a la gr\u00e1fica pop de los sesenta, con modelos retratados con fotograf\u00edas recortadas sobre un fondo de colores vivos. Pero tambi\u00e9n las geometr\u00edas del movimiento Memphis fundado por el arquitecto italiano Ettore Sottsass a finales de los setenta. Pero la presentaci\u00f3n iconogr\u00e1fica no debe enga\u00f1ar: en el coraz\u00f3n de Carte Blanche, More is More hay joyas.<br \/>\n<figure id=\"attachment_117330\" aria-describedby=\"caption-attachment-117330\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/in-the-poket.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/in-the-poket.jpg\" alt=\"Il gioiello-tasca applicabile In The Pocket\" width=\"709\" height=\"886\" class=\"size-full wp-image-117330\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/in-the-poket.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/in-the-poket-240x300.jpg 240w, https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/in-the-poket-480x600.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-117330\" class=\"wp-caption-text\">In The Pocket<\/figcaption><\/figure><br \/>\nSobre todo, las sorpresas est\u00e1n aqu\u00ed, empezando por la enorme (29 cent\u00edmetros) cinta para el pelo con lazo Tie the Knot. Es rojo por un lado, con rayas blancas y negras. La joya-adorno se describe como flexible como una tela y bastante ligera: pesa 94 gramos. Est\u00e1 hecho con diamantes y oro blanco: se considera una proeza t\u00e9cnica. La colecci\u00f3n tambi\u00e9n incluye anillos que recuerdan al cubo de Rubik. Like This is Not a Ring, realizado con cristal de Murano, diamantes y laca sobre una banda de resina. O supermaxi collares e In the Pocket, un bolsillo hecho de diamantes y \u00f3nix sobre un tejido de lycra y titanio, que puede contener un tel\u00e9fono inteligente y se adhiere a cualquier prenda con imanes.<br \/>\n<figure id=\"attachment_117331\" aria-describedby=\"caption-attachment-117331\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/This-is-Not-a-Ring-collezione-More-is-More-vetro-di-Murano-diamanti-e-lacca-fascia-resina.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/This-is-Not-a-Ring-collezione-More-is-More-vetro-di-Murano-diamanti-e-lacca-fascia-resina.jpg\" alt=\"This is Not a Ring, in vetro di Murano, diamanti e lacca su banda di resina\" width=\"709\" height=\"533\" class=\"size-full wp-image-117331\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/This-is-Not-a-Ring-collezione-More-is-More-vetro-di-Murano-diamanti-e-lacca-fascia-resina.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/This-is-Not-a-Ring-collezione-More-is-More-vetro-di-Murano-diamanti-e-lacca-fascia-resina-300x226.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/This-is-Not-a-Ring-collezione-More-is-More-vetro-di-Murano-diamanti-e-lacca-fascia-resina-480x361.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-117331\" class=\"wp-caption-text\">Esto no es un anillo, en cristal de Murano, diamantes y laca en una banda de resina<\/figcaption><\/figure><br \/>\nMuchos inventos aderezados en un men\u00fa de alta joyer\u00eda que asombran a quienes consideran la alta costura de la joyer\u00eda en la interpretaci\u00f3n cl\u00e1sica de una variedad de collares o anillos en oro y diamantes, piezas \u00fanicas m\u00e1s o menos preciosas, pero fieles a una tradici\u00f3n que viene de siglos. -viejos h\u00e1bitos. En cambio, la alta joyer\u00eda de Boucheron quiere atraer la atenci\u00f3n de los nativos digitales y categor\u00edas enteras que nunca se han acercado a los modelos estil\u00edsticos tradicionales. Pero que obviamente tienen suficiente dinero para comprar joyas de alta gama.<\/p>\n<figure id=\"attachment_117334\" aria-describedby=\"caption-attachment-117334\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/Boucheron-Carte-Blanche-Necklace-High-Jewelry-2023-Campaign.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/Boucheron-Carte-Blanche-Necklace-High-Jewelry-2023-Campaign.jpg\" alt=\"Collana Question  Mark, nata nel 1879, rivoluzionaria per essere  priva di fermagli e simbolo di una liberazioneella collezione Carte Blanche, More is More\" width=\"709\" height=\"499\" class=\"size-full wp-image-117334\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/Boucheron-Carte-Blanche-Necklace-High-Jewelry-2023-Campaign.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/Boucheron-Carte-Blanche-Necklace-High-Jewelry-2023-Campaign-300x211.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/Boucheron-Carte-Blanche-Necklace-High-Jewelry-2023-Campaign-480x338.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-117334\" class=\"wp-caption-text\">Collar Question Mark, nacido en 1879, revolucionario por no tener cierres y s\u00edmbolo de liberaci\u00f3n<\/figcaption><\/figure>\n<figure id=\"attachment_117335\" aria-describedby=\"caption-attachment-117335\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/Boucheron-Carte-Blanche.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/Boucheron-Carte-Blanche.jpg\" alt=\"Anelli indossati della collezione Carte Blanche, More is More\" width=\"709\" height=\"886\" class=\"size-full wp-image-117335\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/Boucheron-Carte-Blanche.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/Boucheron-Carte-Blanche-240x300.jpg 240w, https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/Boucheron-Carte-Blanche-480x600.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-117335\" class=\"wp-caption-text\">Anillos desgastados de la colecci\u00f3n Carte Blanche, More is More<\/figcaption><\/figure>\n<figure id=\"attachment_117336\" aria-describedby=\"caption-attachment-117336\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/La-collana-Just-An-Illusion-di-Boucheron-presenta-elementi-piatti-realizzati-per-sembrare-tridimensionali-lacche-dipinte.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/La-collana-Just-An-Illusion-di-Boucheron-presenta-elementi-piatti-realizzati-per-sembrare-tridimensionali-lacche-dipinte.jpg\" alt=\"Collana oversize Just An Illusion, con elementi piatti pensati per sembrare tridimensionali, con lacche dipinte\" width=\"709\" height=\"531\" class=\"size-full wp-image-117336\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/La-collana-Just-An-Illusion-di-Boucheron-presenta-elementi-piatti-realizzati-per-sembrare-tridimensionali-lacche-dipinte.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/La-collana-Just-An-Illusion-di-Boucheron-presenta-elementi-piatti-realizzati-per-sembrare-tridimensionali-lacche-dipinte-300x225.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/La-collana-Just-An-Illusion-di-Boucheron-presenta-elementi-piatti-realizzati-per-sembrare-tridimensionali-lacche-dipinte-480x359.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-117336\" class=\"wp-caption-text\">Collar extragrande Just An Illusion, con elementos planos dise\u00f1ados para parecer tridimensionales, con lacas pintadas<\/figcaption><\/figure>\n<p><figure id=\"attachment_117337\" aria-describedby=\"caption-attachment-117337\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/La-collana-Solve-Me-di-Boucheron-si-ispira-a-un-classico-giocattolo-per-bambini-reso-in-diamanti-zaffiri-spinelli-e-madreperla.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/La-collana-Solve-Me-di-Boucheron-si-ispira-a-un-classico-giocattolo-per-bambini-reso-in-diamanti-zaffiri-spinelli-e-madreperla.jpg\" alt=\"Collana composta  da 21 cubi preziosi, con spinelli grigi e rosa, zaffiri rosa e diamanti\" width=\"709\" height=\"614\" class=\"size-full wp-image-117337\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/La-collana-Solve-Me-di-Boucheron-si-ispira-a-un-classico-giocattolo-per-bambini-reso-in-diamanti-zaffiri-spinelli-e-madreperla.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/La-collana-Solve-Me-di-Boucheron-si-ispira-a-un-classico-giocattolo-per-bambini-reso-in-diamanti-zaffiri-spinelli-e-madreperla-300x260.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/La-collana-Solve-Me-di-Boucheron-si-ispira-a-un-classico-giocattolo-per-bambini-reso-in-diamanti-zaffiri-spinelli-e-madreperla-480x416.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-117337\" class=\"wp-caption-text\">Collar compuesto por 21 cubos preciosos, con espinelas grises y rosas, zafiros rosas y diamantes<\/figcaption><\/figure><\/p>","protected":false},"excerpt":{"rendered":"<p>Entre lo cl\u00e1sico y lo vanguardista, entre la tradici\u00f3n y la innovaci\u00f3n, entre el pasado y el futuro: Boucheron es una de las grandes Maisons joyeras que, junto a los anillos, collares y pendientes que forman parte de su patrimonio hist\u00f3rico, consigue ofrecer colecciones sorprendentes. Al igual que la nueva colecci\u00f3n de alta joyer\u00eda, Carte Blanche, More is More. La directora creativa, Claire Choisne, ha optado por un formato de comunicaci\u00f3n y una interpretaci\u00f3n estil\u00edstica que recuerda a la gr\u00e1fica pop de los sesenta, con modelos retratados con fotograf\u00edas recortadas sobre un fondo de colores vivos. Pero tambi\u00e9n las geometr\u00edas<\/p>\n","protected":false},"author":8,"featured_media":117333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9760],"tags":[2117,3052,9241,10647],"class_list":["post-117328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alta-gioielleria","tag-boucheron","tag-alta-gioielleria","tag-high-jewelry","tag-high-jewellery","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/posts\/117328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/comments?post=117328"}],"version-history":[{"count":3,"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/posts\/117328\/revisions"}],"predecessor-version":[{"id":117338,"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/posts\/117328\/revisions\/117338"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/media\/117333"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/media?parent=117328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/categories?post=117328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/tags?post=117328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}