{"id":110650,"date":"2022-10-20T04:00:47","date_gmt":"2022-10-20T02:00:47","guid":{"rendered":"https:\/\/gioiellis.com\/?p=110650"},"modified":"2022-10-19T15:34:23","modified_gmt":"2022-10-19T13:34:23","slug":"salvini-rinasce-piu-giovane","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/es\/salvini-rinasce-piu-giovane\/","title":{"rendered":"Salvini renace m\u00e1s joven"},"content":{"rendered":"<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({\n          google_ad_client: \"ca-pub-1422720793454724\",\n          enable_page_level_ads: true\n     });\n<\/script><\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"fluid\"\n     data-ad-layout=\"image-side\"\n     data-ad-layout-key=\"-fe+6a+31-k2+pr\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8583266876\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p>Las empresas gastan mucho tiempo y dinero en definir y monitorear la audiencia, es decir, los posibles clientes, la referencia, el target. Y a veces incluso se esfuerzan por cambiarlo. Es el caso de <strong>Salvini<\/strong>, una marca del Grupo Damiani, que vuelve con el rostro rejuvenecido. Esto no es un lavado de cara, sino un cambio de direcci\u00f3n. Salvini, de hecho, es una marca de joyer\u00eda muy ligada a los regalos para aniversarios, ceremonias, eventos especiales. Las joyas de la Maison, por supuesto, no solo son adecuadas para estas ocasiones, sino que la asociaci\u00f3n entre eventos especiales y joyas en oro blanco y diamantes, como las de Salvini, siempre ha sido bastante autom\u00e1tica.<br \/>\n<figure id=\"attachment_110653\" aria-describedby=\"caption-attachment-110653\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_ISegni18K_Orizzontale.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_ISegni18K_Orizzontale.jpg\" alt=\"Immagine della campagna Soul Sisters di Salvini\" width=\"709\" height=\"473\" class=\"size-full wp-image-110653\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_ISegni18K_Orizzontale.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_ISegni18K_Orizzontale-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_ISegni18K_Orizzontale-480x320.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-110653\" class=\"wp-caption-text\">Immagine della campagna Soul Sisters di Salvini<\/figcaption><\/figure><br \/>\nPor eso, el grupo Damiani ha decidido un cambio. Ahora Salvini quiere asociarse con una audiencia m\u00e1s joven, m\u00e1s cool y m\u00e1s din\u00e1mica. El rebranding se subraya con una campa\u00f1a publicitaria, denominada Soul Sisters, que retrata el prototipo de mujer contempor\u00e1nea, m\u00e1s ligada a la moda, a la actividad, a la iniciativa, entre colores vivos y c\u00e1lidos. Tonos que se encuentran en los empaques, desde estuches hasta herramientas de venta, hasta el color en los puntos de venta. \u00bfY las joyas? La nueva Salvini se estrena con nuevas colecciones, pero sin abandonar un estilo bastante cl\u00e1sico.<br \/>\n<figure id=\"attachment_110652\" aria-describedby=\"caption-attachment-110652\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/I_SEGNI.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/I_SEGNI.jpg\" alt=\"Gioielli della collezione I Segni\" width=\"709\" height=\"471\" class=\"size-full wp-image-110652\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/I_SEGNI.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/I_SEGNI-300x199.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/I_SEGNI-480x319.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-110652\" class=\"wp-caption-text\">Gioielli della collezione I Segni<\/figcaption><\/figure><br \/>\n<figure id=\"attachment_110654\" aria-describedby=\"caption-attachment-110654\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/LOVE_FOR_COLOR.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/LOVE_FOR_COLOR.jpg\" alt=\"Collezione Love for Color\" width=\"709\" height=\"518\" class=\"size-full wp-image-110654\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/LOVE_FOR_COLOR.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/LOVE_FOR_COLOR-300x219.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/LOVE_FOR_COLOR-480x351.jpg 480w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/LOVE_FOR_COLOR-684x500.jpg 684w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-110654\" class=\"wp-caption-text\">Collezione Love for Color<\/figcaption><\/figure><\/p>\n<figure id=\"attachment_110655\" aria-describedby=\"caption-attachment-110655\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/MAGIA.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/MAGIA.jpg\" alt=\"Collezione Magia\" width=\"709\" height=\"472\" class=\"size-full wp-image-110655\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/MAGIA.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/MAGIA-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/MAGIA-480x320.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-110655\" class=\"wp-caption-text\">Collezione Magia<\/figcaption><\/figure>\n<figure id=\"attachment_110656\" aria-describedby=\"caption-attachment-110656\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_DaphneBagliori_CloseUp2.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_DaphneBagliori_CloseUp2.jpg\" alt=\"Campagna Soul Sisters\" width=\"709\" height=\"1062\" class=\"size-full wp-image-110656\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_DaphneBagliori_CloseUp2.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_DaphneBagliori_CloseUp2-200x300.jpg 200w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_DaphneBagliori_CloseUp2-684x1024.jpg 684w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_DaphneBagliori_CloseUp2-480x719.jpg 480w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_DaphneBagliori_CloseUp2-334x500.jpg 334w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-110656\" class=\"wp-caption-text\">Campagna Soul Sisters<\/figcaption><\/figure>\n<p><figure id=\"attachment_110657\" aria-describedby=\"caption-attachment-110657\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_Magia_Orizzontale.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_Magia_Orizzontale.jpg\" alt=\"Le nuove donne giovani Salvini\" width=\"709\" height=\"473\" class=\"size-full wp-image-110657\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_Magia_Orizzontale.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_Magia_Orizzontale-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_Magia_Orizzontale-480x320.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-110657\" class=\"wp-caption-text\">Le nuove donne giovani Salvini nella campagna pubblicitaria<\/figcaption><\/figure><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- rettangolo grande --><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:inline-block;width:336px;height:280px\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8343610496\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"autorelaxed\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"9203601299\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Las empresas gastan mucho tiempo y dinero en definir y monitorear la audiencia, es decir, los posibles clientes, la referencia, el target. Y a veces incluso se esfuerzan por cambiarlo. Es el caso de Salvini, una marca del Grupo Damiani, que vuelve con el rostro rejuvenecido. Esto no es un lavado de cara, sino un cambio de direcci\u00f3n. Salvini, de hecho, es una marca de joyer\u00eda muy ligada a los regalos para aniversarios, ceremonias, eventos especiales. Las joyas de la Maison, por supuesto, no solo son adecuadas para estas ocasiones, sino que la asociaci\u00f3n entre eventos especiales y joyas en<\/p>\n","protected":false},"author":8,"featured_media":110657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[25,2992],"class_list":["post-110650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-damiani","tag-salvini","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/posts\/110650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/comments?post=110650"}],"version-history":[{"count":0,"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/posts\/110650\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/media\/110657"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/media?parent=110650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/categories?post=110650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/es\/wp-json\/wp\/v2\/tags?post=110650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}