{"id":99421,"date":"2021-12-27T04:30:22","date_gmt":"2021-12-27T02:30:22","guid":{"rendered":"https:\/\/gioiellis.com\/?p=99421"},"modified":"2021-12-26T16:08:39","modified_gmt":"2021-12-26T14:08:39","slug":"gioielli-e-design-chi-e-il-proprietario-dello-stile","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/en\/gioielli-e-design-chi-e-il-proprietario-dello-stile\/","title":{"rendered":"Jewelry and design, who is the owner of the style?"},"content":{"rendered":"<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({\n          google_ad_client: \"ca-pub-1422720793454724\",\n          enable_page_level_ads: true\n     });\n<\/script><\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"fluid\"\n     data-ad-layout=\"image-side\"\n     data-ad-layout-key=\"-fe+6a+31-k2+pr\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8583266876\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p>To what extent can it be said that <strong>a style has been copied?<\/strong> It is a problem that haunts (also) those involved in fashion or jewelry. Of course, it is difficult to prove that a gold chain is an exclusive design. But there are other shapes that become symbolic for a brand, such as the<strong> panther by Cartier<\/strong>, the five-lobed flower by <strong>Pasquale Bruni<\/strong>, or the <strong>Tiffany blue color<\/strong>. Can these iconic shapes be used? American jeweler <strong>David Yurman<\/strong> thinks not and has filed a lawsuit in New York City federal court against Canadian jewelry brand <strong>Mejuri<\/strong>. The accusation: having copied many of the jewels that characterize the American brand, violating intellectual property rights.<\/p>\n<figure id=\"attachment_99423\" aria-describedby=\"caption-attachment-99423\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/12\/braccialetto-Pure-Form-Yurman-e-braccialetto-Croissant-Domei-Mejuri.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-99423\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/12\/braccialetto-Pure-Form-Yurman-e-braccialetto-Croissant-Domei-Mejuri.jpg\" alt=\"A sinistra, il bracciale Pure Form di David Yurman. A destra, il bracciale Cr\u00f4issant Dome by Mejuri\" width=\"709\" height=\"493\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/12\/braccialetto-Pure-Form-Yurman-e-braccialetto-Croissant-Domei-Mejuri.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/12\/braccialetto-Pure-Form-Yurman-e-braccialetto-Croissant-Domei-Mejuri-300x209.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/12\/braccialetto-Pure-Form-Yurman-e-braccialetto-Croissant-Domei-Mejuri-79x55.jpg 79w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/12\/braccialetto-Pure-Form-Yurman-e-braccialetto-Croissant-Domei-Mejuri-400x278.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-99423\" class=\"wp-caption-text\">A sinistra, il bracciale Pure Form di David Yurman. A destra, il bracciale Cr\u00f4issant Dome by Mejuri<\/figcaption><\/figure>\n<p>Davi Yurman, a Maison founded in the 1980s by David and Sybil Yurman, has established itself thanks to some jewels with the typical shape of a twisted spiral cable. Although, it must be added, that the same type of jewel has been used by others, for example, by brands such as the Swiss Charriol. David Yurman, however, accuses Mejuri of having reproduced without variations his jewels from the Pure Form and Sculpted Cable collections. In fact, David Yurman and Mejuri&#8217;s jewels are almost identical.<\/p>\n<figure id=\"attachment_99425\" aria-describedby=\"caption-attachment-99425\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/12\/anello-pure-form.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-99425\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/12\/anello-pure-form.jpg\" alt=\"Anello in oro Pure Form di David Yurman\" width=\"709\" height=\"465\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/12\/anello-pure-form.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/12\/anello-pure-form-300x197.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/12\/anello-pure-form-84x55.jpg 84w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/12\/anello-pure-form-400x262.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-99425\" class=\"wp-caption-text\">Anello in oro Pure Form di David Yurman<\/figcaption><\/figure>\n<p>So basically, no one can accuse you of copying a pair of gold hoop earrings, but if they are in the shape of a braided cord you could be in trouble. Among other things, the lawsuits for counterfeiting in the world of jewelry are not new. David Yurman herself in recent years has obtained $ 1.5 million thanks to a lawsuit against companies that sold counterfeit jewelry on the web. Now, however, there is a question of style and incorrect behavior at stake. For example, David Yurman hired an influencer to wear his jewelry. And two weeks later Mejuri engaged the same influencer for a social media campaign.<\/p>\n<figure id=\"attachment_99427\" aria-describedby=\"caption-attachment-99427\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/12\/croissant-dome-hoops-earring-Mejuri.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-99427\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/12\/croissant-dome-hoops-earring-Mejuri.jpg\" alt=\"Orecchini Cr\u00f4issant Dome di Mejuri\" width=\"709\" height=\"465\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/12\/croissant-dome-hoops-earring-Mejuri.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/12\/croissant-dome-hoops-earring-Mejuri-300x197.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/12\/croissant-dome-hoops-earring-Mejuri-84x55.jpg 84w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/12\/croissant-dome-hoops-earring-Mejuri-400x262.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-99427\" class=\"wp-caption-text\">Orecchini Cr\u00f4issant Dome di Mejuri<\/figcaption><\/figure>\n<p>Mejuri co-founded in 2015 by Noura Sakkijha. She was born and raised in Jordan, she immigrated to Canada at 23, where she earned an MBA in industrial engineering. In a few years you have built a company specializing in affordable jewelry. If the success is also to be attributed to a casual use of other people&#8217;s ideas, the judge will decide.<\/p>\n<p><figure id=\"attachment_99429\" aria-describedby=\"caption-attachment-99429\" style=\"width: 711px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/12\/Noura-Sakkijha.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/12\/Noura-Sakkijha.jpg\" alt=\"Noura Sakkijha\" width=\"711\" height=\"566\" class=\"size-full wp-image-99429\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/12\/Noura-Sakkijha.jpg 711w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/12\/Noura-Sakkijha-300x239.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/12\/Noura-Sakkijha-69x55.jpg 69w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/12\/Noura-Sakkijha-400x318.jpg 400w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/><\/a><figcaption id=\"caption-attachment-99429\" class=\"wp-caption-text\">Noura Sakkijha<\/figcaption><\/figure><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- rettangolo grande --><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:inline-block;width:336px;height:280px\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8343610496\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"autorelaxed\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"9203601299\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>To what extent can it be said that a style has been copied? It is a problem that haunts (also) those involved in fashion or jewelry. Of course, it is difficult to prove that a gold chain is an exclusive design. But there are other shapes that become symbolic for a brand, such as the panther by Cartier, the five-lobed flower by Pasquale Bruni, or the Tiffany blue color. Can these iconic shapes be used? American jeweler David Yurman thinks not and has filed a lawsuit in New York City federal court against Canadian jewelry brand Mejuri. The accusation: having<\/p>\n","protected":false},"author":8,"featured_media":99423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[31,212,353,2998],"class_list":["post-99421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-gioielli","tag-jewelry","tag-design","tag-david-yurman","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/99421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/comments?post=99421"}],"version-history":[{"count":0,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/99421\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/media\/99423"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/media?parent=99421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/categories?post=99421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/tags?post=99421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}