{"id":97067,"date":"2021-10-30T04:00:50","date_gmt":"2021-10-30T02:00:50","guid":{"rendered":"https:\/\/gioiellis.com\/?p=97067"},"modified":"2024-05-04T16:59:47","modified_gmt":"2024-05-04T14:59:47","slug":"le-novita-di-roma-1947","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/en\/le-novita-di-roma-1947\/","title":{"rendered":"The novelties of Rome 1947"},"content":{"rendered":"<p><strong>Rome 1947<\/strong> was born from a branch of Better Silver, a Vicenza-based company specializing in silver and bronze chains, as well as in manufacturing for third parties. And, after its debut, it continues to offer simple and casual style jewelry, made of silver or bronze, gold plated, with the addition of white or colored cubic zirconia, or freshwater pearls. In short, the bet of the founder, Paolo Bettinardi, was won and the brand is now distributed throughout Italy, as well as in the two single-brand stores in Florence and Rome. An almost obvious location given the name of the brand.<\/p>\n<figure id=\"attachment_97069\" aria-describedby=\"caption-attachment-97069\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/Anello-Con-Maglia-Vuota-Media.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-97069\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/Anello-Con-Maglia-Vuota-Media.jpg\" alt=\"Anello in argento placcato a maglia vuota \" width=\"709\" height=\"512\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/Anello-Con-Maglia-Vuota-Media.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/Anello-Con-Maglia-Vuota-Media-300x217.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/Anello-Con-Maglia-Vuota-Media-76x55.jpg 76w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/Anello-Con-Maglia-Vuota-Media-400x289.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-97069\" class=\"wp-caption-text\">Anello in argento placcato a maglia vuota<\/figcaption><\/figure>\n<p>It is a name that comes from a photograph found in the Bettinardi family album: an image of grandparents on their honeymoon in the capital of Italy, two years after the end of the Second World War. A photograph that recalls the times of the Dolce Vita, but also of the desire to leave after the war interlude. And which, over half a century later, in turn pushed Better Silver to successfully target the retail market.<\/p>\n<figure id=\"attachment_97070\" aria-describedby=\"caption-attachment-97070\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/Anello-Riviera-Con-Cz.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-97070\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/Anello-Riviera-Con-Cz.jpg\" alt=\"Anello Riviera in argento e zirconia cubica\" width=\"709\" height=\"531\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/Anello-Riviera-Con-Cz.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/Anello-Riviera-Con-Cz-300x225.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/Anello-Riviera-Con-Cz-73x55.jpg 73w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/Anello-Riviera-Con-Cz-400x300.jpg 400w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/Anello-Riviera-Con-Cz-100x75.jpg 100w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-97070\" class=\"wp-caption-text\">Anello Riviera in argento e zirconia cubica<\/figcaption><\/figure>\n<figure id=\"attachment_97071\" aria-describedby=\"caption-attachment-97071\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/Bracciale-Catena-Grumetta.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-97071\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/Bracciale-Catena-Grumetta.jpg\" alt=\"Bracciale a catena in argento placcato oro\" width=\"709\" height=\"709\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/Bracciale-Catena-Grumetta.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/Bracciale-Catena-Grumetta-300x300.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/Bracciale-Catena-Grumetta-55x55.jpg 55w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/Bracciale-Catena-Grumetta-400x400.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-97071\" class=\"wp-caption-text\">Bracciale a catena in argento placcato oro<\/figcaption><\/figure>\n<figure id=\"attachment_97072\" aria-describedby=\"caption-attachment-97072\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/bracciale-Con-Medley-Swarovski.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-97072\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/bracciale-Con-Medley-Swarovski.jpg\" alt=\"Bracciale com mix di cristalli Swarovski\" width=\"709\" height=\"513\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/bracciale-Con-Medley-Swarovski.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/bracciale-Con-Medley-Swarovski-300x217.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/bracciale-Con-Medley-Swarovski-76x55.jpg 76w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/bracciale-Con-Medley-Swarovski-400x289.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-97072\" class=\"wp-caption-text\">Bracciale com mix di cristalli Swarovski<\/figcaption><\/figure>\n<figure id=\"attachment_97073\" aria-describedby=\"caption-attachment-97073\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/Bracciali-catena-.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-97073\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/Bracciali-catena-.jpg\" alt=\"Bracciale a catena in argento e cubic zirconia\" width=\"709\" height=\"500\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/Bracciali-catena-.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/Bracciali-catena--300x212.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/Bracciali-catena--78x55.jpg 78w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/Bracciali-catena--400x282.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-97073\" class=\"wp-caption-text\">Bracciale a catena in argento e cubic zirconia<\/figcaption><\/figure>\n<figure id=\"attachment_97074\" aria-describedby=\"caption-attachment-97074\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/ciondoli-bracciale.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-97074\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/ciondoli-bracciale.jpg\" alt=\"Ciondoli in argento per bracciale\" width=\"709\" height=\"484\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/ciondoli-bracciale.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/ciondoli-bracciale-300x205.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/ciondoli-bracciale-81x55.jpg 81w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/ciondoli-bracciale-400x273.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-97074\" class=\"wp-caption-text\">Ciondoli in argento per bracciale<\/figcaption><\/figure>\n<figure id=\"attachment_97075\" aria-describedby=\"caption-attachment-97075\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/Collana-Con-Maglie-Rosa.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-97075\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/Collana-Con-Maglie-Rosa.jpg\" alt=\"Collana in argento placcato oro rosa con cubic zirconia\" width=\"709\" height=\"709\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/Collana-Con-Maglie-Rosa.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/Collana-Con-Maglie-Rosa-300x300.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/Collana-Con-Maglie-Rosa-55x55.jpg 55w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/10\/Collana-Con-Maglie-Rosa-400x400.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-97075\" class=\"wp-caption-text\">Collana in argento placcato oro rosa con cubic zirconia<\/figcaption><\/figure>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- rettangolo grande --><br \/>\n<ins class=\"adsbygoogle\" style=\"display: inline-block; width: 336px; height: 280px;\" data-ad-client=\"ca-pub-1422720793454724\" data-ad-slot=\"8343610496\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-format=\"autorelaxed\" data-ad-client=\"ca-pub-1422720793454724\" data-ad-slot=\"9203601299\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>","protected":false},"excerpt":{"rendered":"<p>Rome 1947 was born from a branch of Better Silver, a Vicenza-based company specializing in silver and bronze chains, as well as in manufacturing for third parties. And, after its debut, it continues to offer simple and casual style jewelry, made of silver or bronze, gold plated, with the addition of white or colored cubic zirconia, or freshwater pearls. In short, the bet of the founder, Paolo Bettinardi, was won and the brand is now distributed throughout Italy, as well as in the two single-brand stores in Florence and Rome. An almost obvious location given the name of the brand.<\/p>\n","protected":false},"author":8,"featured_media":97073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9552],"tags":[101,1380,4738],"class_list":["post-97067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-argento","tag-argento","tag-paolo-bettinardi","tag-better-silver","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/97067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/comments?post=97067"}],"version-history":[{"count":2,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/97067\/revisions"}],"predecessor-version":[{"id":123921,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/97067\/revisions\/123921"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/media\/97073"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/media?parent=97067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/categories?post=97067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/tags?post=97067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}