{"id":8834,"date":"2014-01-19T18:20:49","date_gmt":"2014-01-19T17:20:49","guid":{"rendered":"http:\/\/gioiellis.com\/?p=8834"},"modified":"2024-08-22T19:13:37","modified_gmt":"2024-08-22T17:13:37","slug":"chimento-nuova-vita-50-anni","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/en\/chimento-nuova-vita-50-anni\/","title":{"rendered":"Chimento, new life at 50"},"content":{"rendered":"

In 2014 Chimento celebrates its 50th anniversary by blowing out two candles, in Milan and London. The maison founded ten years ago a stone’s throw from Vicenza on the initiative of Adriano Chimento and now led by his children Mario and Federica, however, is not resting on the laurels of half a century of fine jewelry. The proof is in the initiatives of the historic company. The first concerns the restyling of the Milanese boutique on Via della Spiga, the main street of Italian fashion. The new flagship store, arranged on two floors, has warm and intense colors and shades ranging from dark brown to dove gray and gold that recall the institutional colors of the brand. The project for the new concept reinterprets the classic elements in a contemporary key. For example, with the portal that features a CO texture, which recalls the Chimento logo, or with the frames of the windows in aged bronze. In London, instead, Chimento overlooks the English temple of luxury shopping, the Harrods Store. An area of \u200b\u200bHarrods, in fact, hosts an exclusive selection of Chimento jewels. By the way: we show you some images of the high jewelry collections Bamboo Over and Infinity that could be admired in the large stand of VicenzaOro, next to the new Armillas bracelets, the historic Double collection, the Stretch bracelets and the Elisir collection.
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