{"id":86743,"date":"2024-12-29T00:10:02","date_gmt":"2024-12-28T22:10:02","guid":{"rendered":"https:\/\/gioiellis.com\/?p=86743"},"modified":"2024-12-27T17:53:43","modified_gmt":"2024-12-27T15:53:43","slug":"leredita-di-reza","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/en\/leredita-di-reza\/","title":{"rendered":"Reza&#8217;s legacy"},"content":{"rendered":"<p>Almost ten years after the death of Alexandre Reza, the great Parisian jewelry house, which in 2020 was moved to New York City, continues on the path traced by its founder. The company&#8217;s activities, in fact, had already been transferred to his son Olivier in 2008. But it is worth remembering this great jeweler, who had an adventurous and exciting life. And he became a legend in the history of jewelry. Suffice it to remember that in 1997, when Princess Diana was killed in a car accident in Paris, she was wearing a solitaire ring by Reza, which she had received a few hours earlier from her boyfriend Dodi al-Fayed.<\/p>\n<figure id=\"attachment_133726\" aria-describedby=\"caption-attachment-133726\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/12\/Eventail-Cuff-150-brilliant-cut-white-diamonds-nestled-between-its-golden-ridges.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-133726\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/12\/Eventail-Cuff-150-brilliant-cut-white-diamonds-nestled-between-its-golden-ridges.jpg\" alt=\"Eventail Cuff, con 150 diamanti taglio brillante indossato\" width=\"709\" height=\"728\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/12\/Eventail-Cuff-150-brilliant-cut-white-diamonds-nestled-between-its-golden-ridges.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/12\/Eventail-Cuff-150-brilliant-cut-white-diamonds-nestled-between-its-golden-ridges-292x300.jpg 292w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/12\/Eventail-Cuff-150-brilliant-cut-white-diamonds-nestled-between-its-golden-ridges-480x493.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-133726\" class=\"wp-caption-text\">Eventail Cuff, with 150 brilliant-cut diamonds<\/figcaption><\/figure>\n<p>Alexandre Reza, who died in 2016 at the age of 93, was born in 1922 in Moscow, into a family of Persian origins. The father was a jeweler too. The family, who fled the Russian Revolution, arrived in Paris after the Second World War. Alexandre Reza soon became famous in France for his ability to discover exceptional ancient gems from Colombia, India, Burma (Myanmar), Thailand and Sri Lanka. He founded his Maison in the 1950s and started trading gems: he supplied stones to brands such as Boucheron, Bulgari, Cartier, Chaumet, Harry Winston, Louis G\u00e9rard and Van Cleef &amp; Arpels and later on making jewels for the great brands of Place Vend\u00f4me. Then, in 1981 he too founded his own Maison and opened his boutique in 1984. His specialty was high jewelery.<\/p>\n<figure id=\"attachment_112456\" aria-describedby=\"caption-attachment-112456\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/Earrings-featuring-42-Paraiba-tourmalines-weighing-320-carats-and-74-brilliants-weighing-670-carats.-Set-on-white-gold.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-112456\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/Earrings-featuring-42-Paraiba-tourmalines-weighing-320-carats-and-74-brilliants-weighing-670-carats.-Set-on-white-gold.jpg\" alt=\"Orecchini in oro bianco con 74 diamanti e tormalina Paraiba\" width=\"709\" height=\"497\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/Earrings-featuring-42-Paraiba-tourmalines-weighing-320-carats-and-74-brilliants-weighing-670-carats.-Set-on-white-gold.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/Earrings-featuring-42-Paraiba-tourmalines-weighing-320-carats-and-74-brilliants-weighing-670-carats.-Set-on-white-gold-300x210.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/Earrings-featuring-42-Paraiba-tourmalines-weighing-320-carats-and-74-brilliants-weighing-670-carats.-Set-on-white-gold-480x336.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-112456\" class=\"wp-caption-text\">White gold earrings with 74 diamonds and Paraiba tourmaline<\/figcaption><\/figure>\n<p>Alexandre Reza&#8217;s creations have become famous for their richness and originality of design, with large, but light, original, but not extravagant jewels. Unique, coveted and very expensive pieces, always on average above 100,000 dollars. In summer 2020, Christie&#8217;s sold a two-diamond blue and white Reza ring for $ 9.2 million.<\/p>\n<figure id=\"attachment_112457\" aria-describedby=\"caption-attachment-112457\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/Farandoles-2014-Earrings-featuring-18-fluted-emeralds-weighing-2744-carats-and-70-brilliants-weighing-536-carats.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-112457\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/Farandoles-2014-Earrings-featuring-18-fluted-emeralds-weighing-2744-carats-and-70-brilliants-weighing-536-carats.jpg\" alt=\"Orecchini della collezione Farandoles, con 18 smeraldi per 27,44 carati e 70 brillanti\" width=\"709\" height=\"515\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/Farandoles-2014-Earrings-featuring-18-fluted-emeralds-weighing-2744-carats-and-70-brilliants-weighing-536-carats.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/Farandoles-2014-Earrings-featuring-18-fluted-emeralds-weighing-2744-carats-and-70-brilliants-weighing-536-carats-300x218.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/Farandoles-2014-Earrings-featuring-18-fluted-emeralds-weighing-2744-carats-and-70-brilliants-weighing-536-carats-480x349.jpg 480w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/Farandoles-2014-Earrings-featuring-18-fluted-emeralds-weighing-2744-carats-and-70-brilliants-weighing-536-carats-688x500.jpg 688w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-112457\" class=\"wp-caption-text\">Earrings from the Farandoles collection, with 18 emeralds for 27.44 carats and 70 brilliants<\/figcaption><\/figure>\n<p>Olivier Reza, who after accompanying his father on his trips in search of gems had chosen a career as a banker, has returned to lead the company. After a period of renovation, in June 2012 he reopened a salon on Place Vend\u00f4me to continue his father\u2019s work with the aim of adding new exceptional pieces to the Alexandre Reza collection. A work that continues today on Madison Avenue, New York.<\/p>\n<figure id=\"attachment_86750\" aria-describedby=\"caption-attachment-86750\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/bracciale-emerald-cut-sapphires-.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-86750\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/bracciale-emerald-cut-sapphires-.jpg\" alt=\"Bracciale con zaffiri taglio smeraldo \" width=\"709\" height=\"510\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/bracciale-emerald-cut-sapphires-.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/bracciale-emerald-cut-sapphires--300x216.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/bracciale-emerald-cut-sapphires--76x55.jpg 76w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/bracciale-emerald-cut-sapphires--400x288.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-86750\" class=\"wp-caption-text\">Bracelet with emerald-cut sapphires<\/figcaption><\/figure>\n<figure id=\"attachment_86751\" aria-describedby=\"caption-attachment-86751\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/diamanti-e-rubini.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-86751\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/diamanti-e-rubini.jpg\" alt=\"Orecchini con diamanti e rubini\" width=\"709\" height=\"488\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/diamanti-e-rubini.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/diamanti-e-rubini-300x206.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/diamanti-e-rubini-80x55.jpg 80w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/diamanti-e-rubini-400x275.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-86751\" class=\"wp-caption-text\">Earrings with diamonds and rubies<\/figcaption><\/figure>\n<figure id=\"attachment_112461\" aria-describedby=\"caption-attachment-112461\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/Zamarat-necklace-featuring-a-Colombian-emerald-weighing-19.78-carats12-emerald-beads-24-cultured-pearls-and-155-brilliant-cut-diamonds-set-on-white-gold.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-112461\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/Zamarat-necklace-featuring-a-Colombian-emerald-weighing-19.78-carats12-emerald-beads-24-cultured-pearls-and-155-brilliant-cut-diamonds-set-on-white-gold.jpg\" alt=\"Collana Zamarat con uno smeraldo colombiano di 19,78 carati, smeraldi, perle, e 155 brillanti\" width=\"709\" height=\"519\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/Zamarat-necklace-featuring-a-Colombian-emerald-weighing-19.78-carats12-emerald-beads-24-cultured-pearls-and-155-brilliant-cut-diamonds-set-on-white-gold.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/Zamarat-necklace-featuring-a-Colombian-emerald-weighing-19.78-carats12-emerald-beads-24-cultured-pearls-and-155-brilliant-cut-diamonds-set-on-white-gold-300x220.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/Zamarat-necklace-featuring-a-Colombian-emerald-weighing-19.78-carats12-emerald-beads-24-cultured-pearls-and-155-brilliant-cut-diamonds-set-on-white-gold-480x351.jpg 480w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/Zamarat-necklace-featuring-a-Colombian-emerald-weighing-19.78-carats12-emerald-beads-24-cultured-pearls-and-155-brilliant-cut-diamonds-set-on-white-gold-683x500.jpg 683w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-112461\" class=\"wp-caption-text\">Zamarat necklace with a Colombian emerald of 19.78 carats, emeralds, pearls, and 155 brilliants<\/figcaption><\/figure>\n<figure id=\"attachment_112460\" aria-describedby=\"caption-attachment-112460\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/Ruban-Earrings18-karat-gold-with-black-rhodium-plating-and-features-116-round-diamonds-weighing-9.75-carats-total.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-112460\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/Ruban-Earrings18-karat-gold-with-black-rhodium-plating-and-features-116-round-diamonds-weighing-9.75-carats-total.jpg\" alt=\"Orecchini della collezione Ruban in oro annerito e 116 diamanti per 9,75 carati\" width=\"709\" height=\"540\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/Ruban-Earrings18-karat-gold-with-black-rhodium-plating-and-features-116-round-diamonds-weighing-9.75-carats-total.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/Ruban-Earrings18-karat-gold-with-black-rhodium-plating-and-features-116-round-diamonds-weighing-9.75-carats-total-300x228.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/Ruban-Earrings18-karat-gold-with-black-rhodium-plating-and-features-116-round-diamonds-weighing-9.75-carats-total-480x366.jpg 480w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/Ruban-Earrings18-karat-gold-with-black-rhodium-plating-and-features-116-round-diamonds-weighing-9.75-carats-total-656x500.jpg 656w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-112460\" class=\"wp-caption-text\">Earrings from the Ruban collection in blackened gold and 116 diamonds for 9.75 carats<\/figcaption><\/figure>\n<figure id=\"attachment_112459\" aria-describedby=\"caption-attachment-112459\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/orecchini-diamanti-zaffiro-smeraldo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-112459\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/orecchini-diamanti-zaffiro-smeraldo.jpg\" alt=\"Orecchini con diamanti, smeraldo taglio pera e zaffiro taglio smeraldo\" width=\"709\" height=\"494\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/orecchini-diamanti-zaffiro-smeraldo.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/orecchini-diamanti-zaffiro-smeraldo-300x209.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/orecchini-diamanti-zaffiro-smeraldo-480x334.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-112459\" class=\"wp-caption-text\">Earrings with diamonds, pear-cut emerald and emerald-cut sapphire<\/figcaption><\/figure>\n<p><figure id=\"attachment_112458\" aria-describedby=\"caption-attachment-112458\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/Moon-2013-Ring-featuring-a-988-internally-flawless-emerald-cut-diamond-and-two-Colombian-emeralds-for-a-total-of-1134-carats.-Set-on-platinum..jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-112458\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/Moon-2013-Ring-featuring-a-988-internally-flawless-emerald-cut-diamond-and-two-Colombian-emeralds-for-a-total-of-1134-carats.-Set-on-platinum..jpg\" alt=\"Anello Moon con smeraldi colombiani per 11,34 carati e un diamante taglio smeraldo di 9,88 carati\" width=\"709\" height=\"496\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/Moon-2013-Ring-featuring-a-988-internally-flawless-emerald-cut-diamond-and-two-Colombian-emeralds-for-a-total-of-1134-carats.-Set-on-platinum..jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/Moon-2013-Ring-featuring-a-988-internally-flawless-emerald-cut-diamond-and-two-Colombian-emeralds-for-a-total-of-1134-carats.-Set-on-platinum.-300x210.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/Moon-2013-Ring-featuring-a-988-internally-flawless-emerald-cut-diamond-and-two-Colombian-emeralds-for-a-total-of-1134-carats.-Set-on-platinum.-480x336.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-112458\" class=\"wp-caption-text\">Moon ring with Colombian emeralds for 11.34 carats and an emerald-cut diamond of 9.88 carats<\/figcaption><\/figure><\/p>","protected":false},"excerpt":{"rendered":"<p>Almost ten years after the death of Alexandre Reza, the great Parisian jewelry house, which in 2020 was moved to New York City, continues on the path traced by its founder. The company&#8217;s activities, in fact, had already been transferred to his son Olivier in 2008. But it is worth remembering this great jeweler, who had an adventurous and exciting life. And he became a legend in the history of jewelry. Suffice it to remember that in 1997, when Princess Diana was killed in a car accident in Paris, she was wearing a solitaire ring by Reza, which she had<\/p>\n","protected":false},"author":8,"featured_media":133725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9760],"tags":[265,626,3052],"class_list":["post-86743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alta-gioielleria","tag-parigi","tag-gioielleria","tag-alta-gioielleria","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/86743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/comments?post=86743"}],"version-history":[{"count":2,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/86743\/revisions"}],"predecessor-version":[{"id":133746,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/86743\/revisions\/133746"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/media\/133725"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/media?parent=86743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/categories?post=86743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/tags?post=86743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}