{"id":86631,"date":"2020-10-15T04:00:21","date_gmt":"2020-10-15T02:00:21","guid":{"rendered":"https:\/\/gioiellis.com\/?p=86631"},"modified":"2020-10-14T16:36:54","modified_gmt":"2020-10-14T14:36:54","slug":"addio-baselworld-arriva-hour-universe","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/en\/addio-baselworld-arriva-hour-universe\/","title":{"rendered":"Goodbye Baselworld, Hour Universe arrives"},"content":{"rendered":"<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({\n          google_ad_client: \"ca-pub-1422720793454724\",\n          enable_page_level_ads: true\n     });\n<\/script><\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"fluid\"\n     data-ad-layout=\"image-side\"\n     data-ad-layout-key=\"-fe+6a+31-k2+pr\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8583266876\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p><strong>Hour Universe<\/strong>. The after Baselworld is (also) a play on words. Hour, an English word that indicates the time span of 60 minutes, also resembles to ours. In short, a universe that alludes to the concept of time, that measured by watches. After the sensational suicide of Baselworld, the most famous fair dedicated to jewelery and watches, the organizing company Mch has changed everything.<br \/>\n<figure id=\"attachment_86633\" aria-describedby=\"caption-attachment-86633\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/houruniverse.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/houruniverse.jpg\" alt=\"Rendering di Hour Universe\" width=\"709\" height=\"399\" class=\"size-full wp-image-86633\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/houruniverse.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/houruniverse-300x169.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/houruniverse-98x55.jpg 98w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/10\/houruniverse-400x225.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-86633\" class=\"wp-caption-text\">Rendering di Hour Universe<\/figcaption><\/figure><br \/>\nHour Universe will take place in Basel from 8 to 12 April 2021, covid permitting. The new initiative is described as a hybrid platform for the watch, jewelry and gemstone community with a modern digital offering throughout the year, combined with physical meetings at the show. The planned and inclusive live event aims to facilitate networking and provide an experience based on the needs of exhibitors and visitors.<br \/>\nMch also promises a new hospitality concept based on fair prices and supported by the local hotel industry. The exorbitant costs for participating in Baselworld were the deterrent that put the fair in crisis.<br \/>\n<figure id=\"attachment_76935\" aria-describedby=\"caption-attachment-76935\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/baselworld-2019-copyright-gioiellis.com-3.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/baselworld-2019-copyright-gioiellis.com-3.jpg\" alt=\"Uno degli allestimenti a Baselworld 2019. Copyright: gioiellis.com\" width=\"709\" height=\"473\" class=\"size-full wp-image-76935\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/baselworld-2019-copyright-gioiellis.com-3.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/baselworld-2019-copyright-gioiellis.com-3-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/baselworld-2019-copyright-gioiellis.com-3-82x55.jpg 82w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/baselworld-2019-copyright-gioiellis.com-3-400x267.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-76935\" class=\"wp-caption-text\">Uno degli allestimenti a Baselworld 2019. Copyright: gioiellis.com<\/figcaption><\/figure><br \/>\nWill Hour Universe be able to convince the big groups that have left Baselworld? It will not be easy. The big names in the luxury sector not only said goodbye, but also organized other events. Companies such as the LVMH Group greeted Baselworld, with brands that include Tag Heuer, Hublot and Zenith and the Maison Bvlgari, as well as Rolex, Tudor, Patek Philippe, Chanel and Chopard, Swatch and many others, including major jewelry brands. Many will participate in Watches &amp; Wonders Geneva, an event that also brought the format to China. Other brands will organize events on their own. In short, the road to Hour Universe seems to be uphill.<br \/>\n<figure id=\"attachment_72583\" aria-describedby=\"caption-attachment-72583\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/04\/BASELWORLD-2019.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/04\/BASELWORLD-2019.jpg\" alt=\"Baselworld 2019. Copyright: gioiellis.com\" width=\"709\" height=\"473\" class=\"size-full wp-image-72583\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/04\/BASELWORLD-2019.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/04\/BASELWORLD-2019-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/04\/BASELWORLD-2019-82x55.jpg 82w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/04\/BASELWORLD-2019-400x267.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-72583\" class=\"wp-caption-text\">Baselworld 2019. Copyright: gioiellis.com<\/figcaption><\/figure><\/p>\n<figure id=\"attachment_72582\" aria-describedby=\"caption-attachment-72582\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/04\/BULGARI-BASELWROLD-2019.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/04\/BULGARI-BASELWROLD-2019.jpg\" alt=\"Bulgari a Baselworld 2019\" width=\"850\" height=\"579\" class=\"size-full wp-image-72582\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/04\/BULGARI-BASELWROLD-2019.jpg 850w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/04\/BULGARI-BASELWROLD-2019-300x204.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/04\/BULGARI-BASELWROLD-2019-768x523.jpg 768w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/04\/BULGARI-BASELWROLD-2019-81x55.jpg 81w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/04\/BULGARI-BASELWROLD-2019-400x272.jpg 400w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/a><figcaption id=\"caption-attachment-72582\" class=\"wp-caption-text\">Bulgari a Baselworld 2019<\/figcaption><\/figure>\n<figure id=\"attachment_71950\" aria-describedby=\"caption-attachment-71950\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/04\/booth-jacob.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/04\/booth-jacob.jpg\" alt=\"Il booth di Jacob a Baselworld\" width=\"709\" height=\"473\" class=\"size-full wp-image-71950\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/04\/booth-jacob.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/04\/booth-jacob-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/04\/booth-jacob-82x55.jpg 82w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/04\/booth-jacob-400x267.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-71950\" class=\"wp-caption-text\">Il booth di Jacob &#038; Co a Baselworld<\/figcaption><\/figure>\n<p><figure id=\"attachment_71811\" aria-describedby=\"caption-attachment-71811\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/04\/sfilate-baselworld.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/04\/sfilate-baselworld.jpg\" alt=\"Sfilate a Baselworld 2019\" width=\"709\" height=\"473\" class=\"size-full wp-image-71811\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/04\/sfilate-baselworld.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/04\/sfilate-baselworld-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/04\/sfilate-baselworld-82x55.jpg 82w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/04\/sfilate-baselworld-400x267.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-71811\" class=\"wp-caption-text\">Sfilate a Baselworld 2019<\/figcaption><\/figure><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- rettangolo grande --><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:inline-block;width:336px;height:280px\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8343610496\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"autorelaxed\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"9203601299\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Hour Universe. The after Baselworld is (also) a play on words. Hour, an English word that indicates the time span of 60 minutes, also resembles to ours. In short, a universe that alludes to the concept of time, that measured by watches. After the sensational suicide of Baselworld, the most famous fair dedicated to jewelery and watches, the organizing company Mch has changed everything. Hour Universe will take place in Basel from 8 to 12 April 2021, covid permitting. The new initiative is described as a hybrid platform for the watch, jewelry and gemstone community with a modern digital offering<\/p>\n","protected":false},"author":8,"featured_media":86633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[15,27,77,226,230,232,719,1748,3897,5924,8103,10301,11652],"class_list":["post-86631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-chopard","tag-lvmh","tag-swatch","tag-chanel","tag-baselworld","tag-fiera","tag-ginevra","tag-rolex","tag-hublot","tag-tag-heuer","tag-patek-philippe","tag-mch","tag-zenith","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/86631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/comments?post=86631"}],"version-history":[{"count":0,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/86631\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/media\/86633"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/media?parent=86631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/categories?post=86631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/tags?post=86631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}