{"id":76852,"date":"2019-10-09T04:20:44","date_gmt":"2019-10-09T02:20:44","guid":{"rendered":"https:\/\/gioiellis.com\/?p=76852"},"modified":"2019-10-07T15:49:39","modified_gmt":"2019-10-07T13:49:39","slug":"report-i-gioielli-della-gen-z","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/en\/report-i-gioielli-della-gen-z\/","title":{"rendered":"Report: the jewels of Gen Z"},"content":{"rendered":"<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({\n          google_ad_client: \"ca-pub-1422720793454724\",\n          enable_page_level_ads: true\n     });\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"fluid\"\n     data-ad-layout=\"image-side\"\n     data-ad-layout-key=\"-fe+6a+31-k2+pr\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8583266876\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<h4>Cbjo Report: here are the jewels that young people under 25 want &#x2666; \ufe0e<\/h4>\n<p>What jewels do young people want? IIt&#8217;s a big question for jewelers, merchants and, perhaps, even the young people themselves. To solve this puzzle the Cibjo, the world confederation of jewelery, has published a report on the buying habits and behavior of Gen Z. Young people aged between 15 and 25 are considered members of the Gen Z, born then down in the digital age and often users of social media like Instagram, WeChat or WhatsApp. There are also sociologists who hypothesize for Gen Z has a feeling of instability and insecurity, caused by the climate of economic crisis that would have conditioned their growth. There are, in short, many unknowns. So what are the jewels that young people like?<br \/>\n<figure id=\"attachment_76854\" aria-describedby=\"caption-attachment-76854\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/giovane-donna-ingioiellata.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/giovane-donna-ingioiellata.jpg\" alt=\"Orecchini e anello indossati\" width=\"709\" height=\"477\" class=\"size-full wp-image-76854\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/giovane-donna-ingioiellata.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/giovane-donna-ingioiellata-300x202.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/giovane-donna-ingioiellata-82x55.jpg 82w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/giovane-donna-ingioiellata-400x269.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-76854\" class=\"wp-caption-text\">Orecchini e anello indossati<\/figcaption><\/figure><br \/>\nThe president of Cibjo, Jonathan Kendall, thinks that Gen Z can be understood through the choices they make on social media: \u201cThey continually compare products, experiences and opinions. On a daily basis, only Instagram users publish over 95 million posts and its users click on over 4.2 billion likes. Just imagine the scope of this opportunity if your new product meets its aspirations and desires &#8220;.<br \/>\n<figure id=\"attachment_76855\" aria-describedby=\"caption-attachment-76855\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/close-up.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/close-up.jpg\" alt=\"Giovane della Gen Z\" width=\"709\" height=\"471\" class=\"size-full wp-image-76855\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/close-up.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/close-up-300x199.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/close-up-83x55.jpg 83w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/close-up-400x266.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-76855\" class=\"wp-caption-text\">Giovane della Gen Z<\/figcaption><\/figure><br \/>\nOther characteristics detected by the confederation report: Gen Z loves traveling, spontaneity, the search for authenticity and unique things. Kendall also adds that Gen Z &#8220;wants to change the world&#8221; and has sustainability at heart.<br \/>\n<figure id=\"attachment_76856\" aria-describedby=\"caption-attachment-76856\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-shopping.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-shopping.jpg\" alt=\"Giovane shopper\" width=\"709\" height=\"602\" class=\"size-full wp-image-76856\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-shopping.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-shopping-300x255.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-shopping-65x55.jpg 65w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-shopping-400x340.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-76856\" class=\"wp-caption-text\">Giovane shopper<\/figcaption><\/figure><br \/>\nThe solution to bring young people closer would therefore be to emphasize the ability to use recycled gold, propose reworked old jewels, or made with second-hand elements (stones, metal). All this should be emphasized by marketing messages.<br \/>\n<figure id=\"attachment_76857\" aria-describedby=\"caption-attachment-76857\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-con-cuffie.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-con-cuffie.jpg\" alt=\"Una ragazza della Gen Z\" width=\"709\" height=\"491\" class=\"size-full wp-image-76857\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-con-cuffie.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-con-cuffie-300x208.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-con-cuffie-79x55.jpg 79w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-con-cuffie-400x277.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-76857\" class=\"wp-caption-text\">Una ragazza della Gen Z<\/figcaption><\/figure><br \/>\nGender-neutral product offerings are also suggested as particularly interesting for Gen Z. Even jewelers need to adapt: \u200b\u200baccording to the report, young buyers &#8220;want good old-fashioned customer service and immediate and clear answers to their questions&#8221;. As a result, staff training is essential. Furthermore, the design of the store is important: those that are well organized and easy to navigate online are the most popular, given that Gen Z fails to focus attention for long. Another consequence of the compulsive use of social media is that the very young read little. At most, they watch photos and videos. No one under 25 will probably read this article.<br \/>\n<figure id=\"attachment_76858\" aria-describedby=\"caption-attachment-76858\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-smartphone.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-smartphone.jpg\" alt=\"Giovane incollata allo smartphone\" width=\"709\" height=\"473\" class=\"size-full wp-image-76858\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-smartphone.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-smartphone-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-smartphone-82x55.jpg 82w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-smartphone-400x267.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-76858\" class=\"wp-caption-text\">Giovane incollata allo smartphone<\/figcaption><\/figure><br \/>\nTo emerge, a jewelry store should appear friendly, sociable and authentic, rather than aspirational. Online communication is very important: over 80% of Gen Z read reviews on the web before buying, in particular young women. It is incredible, therefore, that many jewelery and jewelery websites are still, at the end of 2019, of poor quality.<br \/>\n<figure id=\"attachment_76859\" aria-describedby=\"caption-attachment-76859\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-computer.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-computer.jpg\" alt=\"Ricerca di informazioni prima di acquistare un gioiello. Dove? Su gioiellis.com ovviamente \" width=\"709\" height=\"471\" class=\"size-full wp-image-76859\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-computer.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-computer-300x199.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-computer-83x55.jpg 83w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-computer-400x266.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-76859\" class=\"wp-caption-text\">Ricerca di informazioni prima di acquistare un gioiello. Dove? Su gioiellis.com ovviamente<\/figcaption><\/figure><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- rettangolo grande --><br \/>\n<ins class=\"adsbygoogle\" style=\"display: inline-block; width: 336px; height: 280px;\" data-ad-client=\"ca-pub-1422720793454724\" data-ad-slot=\"8343610496\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-format=\"autorelaxed\" data-ad-client=\"ca-pub-1422720793454724\" data-ad-slot=\"9203601299\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Cbjo Report: here are the jewels that young people under 25 want &#x2666; \ufe0e What jewels do young people want? IIt&#8217;s a big question for jewelers, merchants and, perhaps, even the young people themselves. To solve this puzzle the Cibjo, the world confederation of jewelery, has published a report on the buying habits and behavior of Gen Z. Young people aged between 15 and 25 are considered members of the Gen Z, born then down in the digital age and often users of social media like Instagram, WeChat or WhatsApp. There are also sociologists who hypothesize for Gen Z has<\/p>\n","protected":false},"author":8,"featured_media":76854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[31,212],"class_list":["post-76852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-gioielli","tag-jewelry","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/76852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/comments?post=76852"}],"version-history":[{"count":0,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/76852\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/media\/76854"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/media?parent=76852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/categories?post=76852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/tags?post=76852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}