{"id":73483,"date":"2019-05-30T04:20:21","date_gmt":"2019-05-30T02:20:21","guid":{"rendered":"https:\/\/gioiellis.com\/?p=73483"},"modified":"2019-05-28T18:25:22","modified_gmt":"2019-05-28T16:25:22","slug":"influencer-flop-per-la-vendita-di-gioielli-invece-kate","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/en\/influencer-flop-per-la-vendita-di-gioielli-invece-kate\/","title":{"rendered":"Influencers are flop for selling jewelry, Kate instead &#8230;"},"content":{"rendered":"<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({\n          google_ad_client: \"ca-pub-1422720793454724\",\n          enable_page_level_ads: true\n     });\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"fluid\"\n     data-ad-layout=\"image-side\"\n     data-ad-layout-key=\"-fe+6a+31-k2+pr\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8583266876\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<h4>Influencers do not influence jewelry sales, as Kate Middleton does instead. Word of Annoushka Ducas &#x2666; \ufe0e<\/h4>\n<p>We alert the jewelers, designers, luxury companies: paying so-called influencers is a waste of money. It is the opinion argued by British designer, Annoushka Ducas, who has experienced the difference between investing in young and less young influencers, with hundreds of thousands of followers on Instragram, and benefiting from the (free) influence of someone who really has a prodigious effect on sales: Kate Middleton, Duchess of Cambridge.<br \/>\n<figure id=\"attachment_73485\" aria-describedby=\"caption-attachment-73485\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/kate-middleton-orecchini.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/kate-middleton-orecchini.jpg\" alt=\"Kate Middleton con gli orecchini di Annoushka Ducas\" width=\"709\" height=\"472\" class=\"size-full wp-image-73485\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/kate-middleton-orecchini.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/kate-middleton-orecchini-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/kate-middleton-orecchini-83x55.jpg 83w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/kate-middleton-orecchini-400x266.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-73485\" class=\"wp-caption-text\">Kate Middleton con gli orecchini di Annoushka Ducas<\/figcaption><\/figure><\/p>\n<p>The analysis by Annoushka Ducas was reported by the Professional Jeweler website, and leads to a conclusion: who really can influence sales is first and foremost an real, authoritative person, as well as being positively considered.<br \/>\nSpeaking at the Hay Literary Festival in Wales, the British specialist website writes, the jewelry designer did not use half-words: &#8220;People pay influencers a fortune to wear jewelry when they are on the catwalk or at the Oscars. But my experience is that they have absolutely no influence on sales unless there is someone like the Duchess of Cambridge. &#8221;<br \/>\n<figure id=\"attachment_73487\" aria-describedby=\"caption-attachment-73487\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/Annoushka-Ducas-ok.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/Annoushka-Ducas-ok.jpg\" alt=\"Annoushka Ducas\" width=\"709\" height=\"709\" class=\"size-full wp-image-73487\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/Annoushka-Ducas-ok.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/Annoushka-Ducas-ok-300x300.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/Annoushka-Ducas-ok-55x55.jpg 55w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/Annoushka-Ducas-ok-400x400.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-73487\" class=\"wp-caption-text\">Annoushka Ducas<\/figcaption><\/figure><br \/>\nUnlike influencers, the Kate effect on its sales is &#8220;phenomenal. She is her own brand, is internationally well known and drives traffic from all over the world &#8220;. Kate Middleton has been wearing the Annoushka jewels for years. And the jewelry designer says she saw a phenomenal increase in sales after the Duchess of Cambridge was spotted wearing her earrings. Which, among other things, have a modest price, just over 300 pounds. <strong>Alessia Mongrando<\/strong><\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- Banner mobili --><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:inline-block;width:320px;height:100px\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8029212895\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<figure id=\"attachment_73488\" aria-describedby=\"caption-attachment-73488\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/ciondoli-baccello.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/ciondoli-baccello.jpg\" alt=\"Bracciale con ciondoli a forma di baccello di piselli in oro con perle\" width=\"709\" height=\"709\" class=\"size-full wp-image-73488\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/ciondoli-baccello.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/ciondoli-baccello-300x300.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/ciondoli-baccello-55x55.jpg 55w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/ciondoli-baccello-400x400.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-73488\" class=\"wp-caption-text\">Bracciale con ciondoli a forma di baccello di piselli in oro con perle<\/figcaption><\/figure><\/p>\n<figure id=\"attachment_73489\" aria-describedby=\"caption-attachment-73489\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/kate.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/kate.jpg\" alt=\"Kate Middleton con orecchini di  Annoushka Ducas\" width=\"709\" height=\"1080\" class=\"size-full wp-image-73489\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/kate.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/kate-197x300.jpg 197w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/kate-672x1024.jpg 672w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/kate-36x55.jpg 36w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/kate-400x609.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-73489\" class=\"wp-caption-text\">Kate Middleton con orecchini di  Annoushka Ducas<\/figcaption><\/figure>\n<figure id=\"attachment_73490\" aria-describedby=\"caption-attachment-73490\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/orecchini-bamboo.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/orecchini-bamboo.jpg\" alt=\"Orecchini in oro e brillanti a forma di bamboo\" width=\"709\" height=\"709\" class=\"size-full wp-image-73490\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/orecchini-bamboo.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/orecchini-bamboo-300x300.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/orecchini-bamboo-55x55.jpg 55w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/orecchini-bamboo-400x400.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-73490\" class=\"wp-caption-text\">Orecchini in oro e brillanti a forma di bamboo<\/figcaption><\/figure>\n<p><figure id=\"attachment_73491\" aria-describedby=\"caption-attachment-73491\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/orecchini-di-Annoushka-Ducas.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/orecchini-di-Annoushka-Ducas.jpg\" alt=\"Orecchini di  Annoushka Ducas\" width=\"709\" height=\"540\" class=\"size-full wp-image-73491\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/orecchini-di-Annoushka-Ducas.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/orecchini-di-Annoushka-Ducas-300x228.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/orecchini-di-Annoushka-Ducas-72x55.jpg 72w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/orecchini-di-Annoushka-Ducas-400x305.jpg 400w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/orecchini-di-Annoushka-Ducas-100x75.jpg 100w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/orecchini-di-Annoushka-Ducas-195x150.jpg 195w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-73491\" class=\"wp-caption-text\">Orecchini di  Annoushka Ducas<\/figcaption><\/figure><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- rettangolo grande --><br \/>\n<ins class=\"adsbygoogle\" style=\"display: inline-block; width: 336px; height: 280px;\" data-ad-client=\"ca-pub-1422720793454724\" data-ad-slot=\"8343610496\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-format=\"autorelaxed\" data-ad-client=\"ca-pub-1422720793454724\" data-ad-slot=\"9203601299\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Influencers do not influence jewelry sales, as Kate Middleton does instead. Word of Annoushka Ducas &#x2666; \ufe0e We alert the jewelers, designers, luxury companies: paying so-called influencers is a waste of money. It is the opinion argued by British designer, Annoushka Ducas, who has experienced the difference between investing in young and less young influencers, with hundreds of thousands of followers on Instragram, and benefiting from the (free) influence of someone who really has a prodigious effect on sales: Kate Middleton, Duchess of Cambridge. The analysis by Annoushka Ducas was reported by the Professional Jeweler website, and leads to a<\/p>\n","protected":false},"author":8,"featured_media":73485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[452,6839],"class_list":["post-73483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-kate-middleton","tag-annoushka-ducas","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/73483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/comments?post=73483"}],"version-history":[{"count":0,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/73483\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/media\/73485"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/media?parent=73483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/categories?post=73483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/tags?post=73483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}