{"id":64891,"date":"2018-07-17T04:10:53","date_gmt":"2018-07-17T02:10:53","guid":{"rendered":"https:\/\/gioiellis.com\/?p=64891"},"modified":"2023-10-22T17:22:12","modified_gmt":"2023-10-22T15:22:12","slug":"meghan-markle-effetto-boomerang-per-birks","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/en\/meghan-markle-effetto-boomerang-per-birks\/","title":{"rendered":"Meghan Markle, boomerang effect for Birks"},"content":{"rendered":"<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({\n          google_ad_client: \"ca-pub-1422720793454724\",\n          enable_page_level_ads: true\n     });\n<\/script><\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"fluid\"\n     data-ad-layout=\"image-side\"\n     data-ad-layout-key=\"-fe+6a+31-k2+pr\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8583266876\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<h4>The other side of the Meghan Markle effect on the Canadian Birks &#x2666; \ufe0e<\/h4>\n<p>Meghan Markle is in the spotlight. The people love the casual way of moving, the smile, some small transgression to the rigid label that surrounds the royal family. And, consequently, it also likes what she wears, including jewelry. We have already told about the Sussex Duchess&#8217;s preference for a Canadian jewelery brand, Birks (we talked <a href=\"https:\/\/gioiellis.com\/ecco-i-gioielli-canadesi-di-meghan-markle\/\"><strong>about it here<\/strong><\/a>). When this predilection for the &#8220;Canadian Tiffany&#8221; was discovered, the jewels of that brand worn by Meghan Markle snapped up. <\/p>\n<figure id=\"attachment_64894\" aria-describedby=\"caption-attachment-64894\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/07\/megna-birks-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-64894\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/07\/megna-birks-2.jpg\" alt=\"La principessa della Sussex, assieme al orecchini Muse, con citrini e diamanti\" width=\"709\" height=\"522\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/07\/megna-birks-2.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/07\/megna-birks-2-300x221.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/07\/megna-birks-2-75x55.jpg 75w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/07\/megna-birks-2-60x45.jpg 60w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-64894\" class=\"wp-caption-text\">La principessa della Sussex, assieme al orecchini Muse, con citrini e diamanti<\/figcaption><\/figure>\n<p>The earrings of Birks that Prince Harry&#8217;s wife wore at the time of the official engagement announcement were sold out in a few minutes<br \/>\nDo you think the Birks is satisfied? Yes and no. In an interview with Maclean&#8217;s, a Canadian magazine, the marketing manager and vice president of Birks, Eva Hartling, explained that the Meghan Markle effect is a double-edged sword for the jewelry company. &#8220;On the one hand is a textbook example of what should be the work of organic pr: a consumer in love with the brand (Meghan Markle) becomes the best known person on the planet. Obviously we do not complain. But all the image related to Birks right now has to do with the Duchess wearing our pieces. We are launching new collections for the fall, but nobody cares if the duchess does not decide to buy a piece and wear it&#8221;. In short, Birks suffers from dependence on the Duchess of Sussex: from his choices will depend on the success or a boomerang effect for the Canadian Maison. A truly royal power. <strong>Cosimo Muzzano<\/strong><\/p>\n<figure id=\"attachment_64895\" aria-describedby=\"caption-attachment-64895\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/07\/Royal-Ascot-today-The-Duchess-of-Sussex-wore-Birks-Petale-Large-Yellow-Gold-and-Diamond-Stud-Earrings.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-64895\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/07\/Royal-Ascot-today-The-Duchess-of-Sussex-wore-Birks-Petale-Large-Yellow-Gold-and-Diamond-Stud-Earrings.jpg\" alt=\"\" width=\"709\" height=\"552\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/07\/Royal-Ascot-today-The-Duchess-of-Sussex-wore-Birks-Petale-Large-Yellow-Gold-and-Diamond-Stud-Earrings.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/07\/Royal-Ascot-today-The-Duchess-of-Sussex-wore-Birks-Petale-Large-Yellow-Gold-and-Diamond-Stud-Earrings-300x234.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/07\/Royal-Ascot-today-The-Duchess-of-Sussex-wore-Birks-Petale-Large-Yellow-Gold-and-Diamond-Stud-Earrings-71x55.jpg 71w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-64895\" class=\"wp-caption-text\">Meghan Markle alle corse di Ascot, con orecchini Birks P\u00e9tale, oro giallo e diamanti<\/figcaption><\/figure>\n<figure id=\"attachment_63669\" aria-describedby=\"caption-attachment-63669\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/06\/ORECCHINI-A-BOTTONE-IN-ORO-GIALLO-GRANDI.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-63669\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/06\/ORECCHINI-A-BOTTONE-IN-ORO-GIALLO-GRANDI.jpg\" alt=\"Birks, orecchini in oro della collezione P\u00e9tale\" width=\"709\" height=\"519\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/06\/ORECCHINI-A-BOTTONE-IN-ORO-GIALLO-GRANDI.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/06\/ORECCHINI-A-BOTTONE-IN-ORO-GIALLO-GRANDI-300x220.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/06\/ORECCHINI-A-BOTTONE-IN-ORO-GIALLO-GRANDI-75x55.jpg 75w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/06\/ORECCHINI-A-BOTTONE-IN-ORO-GIALLO-GRANDI-60x45.jpg 60w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-63669\" class=\"wp-caption-text\">Birks, orecchini in oro della collezione P\u00e9tale<\/figcaption><\/figure>\n<figure id=\"attachment_63666\" aria-describedby=\"caption-attachment-63666\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/06\/birks_p_tale_yellow_gold_pendant_450012335674_1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-63666\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/06\/birks_p_tale_yellow_gold_pendant_450012335674_1.jpg\" alt=\"Collana in oro della collezione P\u00e9tale\" width=\"709\" height=\"532\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/06\/birks_p_tale_yellow_gold_pendant_450012335674_1.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/06\/birks_p_tale_yellow_gold_pendant_450012335674_1-300x225.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/06\/birks_p_tale_yellow_gold_pendant_450012335674_1-73x55.jpg 73w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/06\/birks_p_tale_yellow_gold_pendant_450012335674_1-60x45.jpg 60w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-63666\" class=\"wp-caption-text\">Collana in oro della collezione P\u00e9tale<\/figcaption><\/figure>\n<p><figure id=\"attachment_58204\" aria-describedby=\"caption-attachment-58204\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/11\/ORECCHINI-BIRKS-BEE-CHIC-BLACK-ONYX-750.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-58204\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/11\/ORECCHINI-BIRKS-BEE-CHIC-BLACK-ONYX-750.jpg\" alt=\"Orecchini in oro con onice. Prezzo: 750 dollari\" width=\"709\" height=\"709\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/11\/ORECCHINI-BIRKS-BEE-CHIC-BLACK-ONYX-750.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/11\/ORECCHINI-BIRKS-BEE-CHIC-BLACK-ONYX-750-300x300.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/11\/ORECCHINI-BIRKS-BEE-CHIC-BLACK-ONYX-750-55x55.jpg 55w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/11\/ORECCHINI-BIRKS-BEE-CHIC-BLACK-ONYX-750-145x145.jpg 145w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-58204\" class=\"wp-caption-text\">Orecchini in oro con onice. Prezzo: 750 dollari<\/figcaption><\/figure><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- rettangolo grande --><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:inline-block;width:336px;height:280px\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8343610496\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"autorelaxed\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"9203601299\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>The other side of the Meghan Markle effect on the Canadian Birks &#x2666; \ufe0e Meghan Markle is in the spotlight. The people love the casual way of moving, the smile, some small transgression to the rigid label that surrounds the royal family. And, consequently, it also likes what she wears, including jewelry. We have already told about the Sussex Duchess&#8217;s preference for a Canadian jewelery brand, Birks (we talked about it here). When this predilection for the &#8220;Canadian Tiffany&#8221; was discovered, the jewels of that brand worn by Meghan Markle snapped up. The earrings of Birks that Prince Harry&#8217;s wife<\/p>\n","protected":false},"author":8,"featured_media":64893,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8618],"tags":[31,212,215,9324,9852,9854,9860],"class_list":["post-64891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-royal","tag-gioielli","tag-jewelry","tag-orecchini","tag-royal","tag-harry","tag-meghan-markle","tag-birks","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/64891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/comments?post=64891"}],"version-history":[{"count":1,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/64891\/revisions"}],"predecessor-version":[{"id":119252,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/64891\/revisions\/119252"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/media\/64893"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/media?parent=64891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/categories?post=64891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/tags?post=64891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}