{"id":19573,"date":"2015-01-20T16:45:00","date_gmt":"2015-01-20T14:45:00","guid":{"rendered":"http:\/\/gioiellis.com\/?p=19573"},"modified":"2024-05-16T18:34:02","modified_gmt":"2024-05-16T16:34:02","slug":"giovanna-protti-verdi-gioielli-unplugged","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/en\/giovanna-protti-verdi-gioielli-unplugged\/","title":{"rendered":"Giovanna Protti (Verdi) unplugged"},"content":{"rendered":"

She\u00a0designs\u00a0jewelry<\/span>,\u00a0but\u00a0not only<\/span>:\u00a0Giovanna<\/span>\u00a0Protti<\/span><\/strong>\u00a0is an<\/span>\u00a0art director<\/span>\u00a0who<\/span>\u00a0chisels<\/span>\u00a0her job as<\/span>\u00a0a goldsmith<\/span>\u00a0works<\/span>\u00a0on a<\/span>\u00a0gold embroidery<\/span>.\u00a0So<\/span>,\u00a0she is not a<\/span>\u00a0technician<\/span>,\u00a0but<\/span>\u00a0the creative soul\u00a0<\/span>of<\/span>\u00a0Verdi<\/span><\/strong>, a brand\u00a0of the district<\/span>\u00a0of Valencia<\/strong><\/span>\u00a0founded in<\/span>\u00a01971 by<\/span>\u00a0Giuseppe<\/span>\u00a0Verdi<\/span><\/strong>\u00a0and<\/span>\u00a0now\u00a0<\/span>run by his son<\/span>\u00a0Marco<\/span><\/strong>.\u00a0Beside him<\/span>,\u00a0Giovanna<\/span>\u00a0Protti<\/span>\u00a0interprets the<\/span>\u00a0style of the Maison\u00a0<\/span>without forgetting that to<\/span>\u00a0preserve\u00a0also means to innovate<\/span>. \u00abI always try to\u00a0be<\/span>\u00a0one step ahead of<\/span>\u00a0the<\/span>\u00a0trend of the moment\u00bb,<\/span>\u00a0she<\/span>\u00a0explains<\/span>\u00a0in this interview<\/span>, “<\/span>unplugged<\/span>”\u00a0for\u00a0<\/span>Gioiellis.com<\/span><\/strong>.<\/span><\/span><\/p>\n

\n
\"Giovanna<\/a>
Giovanna Protti, arti director di Verdi Gioielli<\/figcaption><\/figure>\n

Question. You are designer for Verdi\u2019s brand since twenty years. How did you start? <\/strong><\/p>\n

Answer<\/strong>. My training began attending the School of Arts in Precious Stones and Jewellery and respective diploma. I embarked on this fascinating work by paying mine’s due,\u00a0experimenting all kinds of goldsmith techniques that could improve my skills still immature. In 1991 I met the Verdi company and from that moment we walk along “the path to success.” In all these years of experience I think I have also acquired excellent technical skills thanks to the comparison with skilled craftsmen, obtaining specific notions very valuable for an all-around professionality. It is due to this\u00a0I consider a jewel as a union of technology, care, passion and devotion … Creating jewelry is for me to reveal to the world my personality.<\/p>\n

Q.<\/strong>\u00a0Which is the company product philosophy and how do you translate it into models and jewelry?<\/strong><\/p>\n

A.<\/strong> First, Verdi is symbol of Made in Italy: our jewels are entirely designed and manufactured in the city of Valencia. My design is not inspired by anything in particular, but I always try to translate the trends in my language, straining to create something fresh, modern and feminine at the same time. My jewels are designed for a modern woman, mentally and especially economically independent, who still loves to feel emotions when sees a beautiful jewel and that knows how to appreciate high quality.<\/p>\n

\"Verdi,<\/a>
Verdi, bracciali in oro bianco con diamanti bianchi e grigi<\/figcaption><\/figure>\n

Q.\u00a0Natural stones or treated: there are two conflicting theory in jewelry. Which one do you choose?<\/strong><\/p>\n

A.\u00a0<\/strong>I have always been attracted by natural colored stones, that offer endless opportunities to combine and create something new. Like with food (another excellent Italian) I like to mix different ingredients and to create new and exciting matchings.<\/p>\n

\"Verdi,<\/a>
Verdi, orecchini in oro bianco con diamanti e briolettes di zaffiri rosa<\/figcaption><\/figure>\n

 <\/p>\n

Q.What news?<\/strong><\/p>\n

A. <\/strong>Unusual and original combinations with a unique personality. I love to play with colors, but always matched with the gemstone par excellence: the diamond. So irregular pav\u00e9 with sinuous shapes for earrings and rings and colored briolette cut gemstones that capture and reflect light from all angles..<\/p>\n

\"Verdi,<\/a>
Verdi, anelli in oro bianco con diamanti e briolettes di zaffiri rosa, blu e diamanti neri<\/figcaption><\/figure>\n<\/div>\n
\n

\u00a0Q.\u00a0What is the most successful jewel you have ever submitted? To invent\u00a0a collection, do you start from your imagination or by market\u2019s demands?<\/strong><\/p>\n

A.\u00a0<\/strong>I would say, without wanting to seem full of myself, I always try to be one step ahead of the trends. We do not have a signature that “sells it self,” and so I have to fill this gap trying to create a tendency instead following it … fortunately sometimes I succeed on it.<\/p>\n

\"Verdi,<\/a>
Verdi, anelli in oro bianco con diamanti e smeraldi<\/figcaption><\/figure>\n

Q.\u00a0Among jewelers there is a rivalry or a competition as well as the fashion world. Let\u2019s do a transgression: tell me a brand of jewelry you admires.<\/strong><\/p>\n

A.<\/strong>I think it is not a transgression admire other competitor brand. I am fascinated and I held a particular esteem for who can create from nothing beautiful ideas, rivalry is not part of my being. I really like the jewelry Bogh-Art, which combine great creativity and \u201costensible\u201d simplicity.<\/p>\n

\"Verdi,<\/a>
Verdi, bracciali con diamanti, calcedonio, opale rosa e giada nera<\/figcaption><\/figure>\n

Q.\u00a0Zodiac sign?<\/strong><\/p>\n

A.\u00a0<\/strong>Gemini.<\/p>\n

Q.\u00a0Last book?<\/strong><\/p>\n

A.\u00a0<\/em><\/strong>La solitudine dei numeri primi<\/em> by Paolo Giordano (beautiful).<\/p>\n

Q.\u00a0The best movie?<\/strong><\/p>\n

A.\u00a0<\/strong>Il Postino<\/em>.<\/p>\n

Q.\u00a0Headphones music?<\/strong><\/p>\n

A.\u00a0<\/strong>Older generation Italian singer-songwriters and eighties-nineties disco (the opposites attract!).<\/p>\n

Q.\u00a0Birthday recipe?<\/strong><\/p>\n

A.\u00a0<\/strong>My cake!<\/p>\n

Q.\u00a0Never without\u2026 three things?<\/strong><\/p>\n

A.\u00a0<\/strong>A pencil, blank sheets of paper and my bag containing my house ….<\/p>\n

Matilde de Bounvilles<\/strong><\/p>\n

 <\/p>\n<\/div>\n

<\/p>","protected":false},"excerpt":{"rendered":"

She\u00a0designs\u00a0jewelry,\u00a0but\u00a0not only:\u00a0Giovanna\u00a0Protti\u00a0is an\u00a0art director\u00a0who\u00a0chisels\u00a0her job as\u00a0a goldsmith\u00a0works\u00a0on a\u00a0gold embroidery.\u00a0So,\u00a0she is not a\u00a0technician,\u00a0but\u00a0the creative soul\u00a0of\u00a0Verdi, a brand\u00a0of the district\u00a0of Valencia\u00a0founded in\u00a01971 by\u00a0Giuseppe\u00a0Verdi\u00a0and\u00a0now\u00a0run by his son\u00a0Marco.\u00a0Beside him,\u00a0Giovanna\u00a0Protti\u00a0interprets the\u00a0style of the Maison\u00a0without forgetting that to\u00a0preserve\u00a0also means to innovate. \u00abI always try to\u00a0be\u00a0one step ahead of\u00a0the\u00a0trend of the moment\u00bb,\u00a0she\u00a0explains\u00a0in this interview, “unplugged”\u00a0for\u00a0Gioiellis.com. Question. You are designer for Verdi\u2019s brand since twenty years. How did you start? Answer. My training began attending the School of Arts in Precious Stones and Jewellery and respective diploma. I embarked on this fascinating work by paying mine’s due,\u00a0experimenting all kinds of goldsmith techniques that could improve my skills still<\/p>\n","protected":false},"author":6,"featured_media":19574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[647],"class_list":["post-19573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-intervista","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/19573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/comments?post=19573"}],"version-history":[{"count":1,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/19573\/revisions"}],"predecessor-version":[{"id":124514,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/19573\/revisions\/124514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/media\/19574"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/media?parent=19573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/categories?post=19573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/tags?post=19573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}