{"id":144569,"date":"2026-10-01T00:10:15","date_gmt":"2026-09-30T22:10:15","guid":{"rendered":"https:\/\/gioiellis.com\/?p=144569"},"modified":"2026-09-29T19:18:07","modified_gmt":"2026-09-29T17:18:07","slug":"new-italian-art-tra-futuro-e-tradizione","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/en\/new-italian-art-between-future-and-tradition\/","title":{"rendered":"New Italian Art: Between Future and Tradition"},"content":{"rendered":"

<\/p>\n

Jewelry by New Italian Art, a Valenza-based brand with a long history.<\/h2>\n

New Italian Art is a jewelry brand with a long history. Based in Valenza, the company traces its origins to 1943, when Carlo Lombardi decided to launch his own goldsmithing business in the midst of World War II. The company operated on the Italian market until 1969 with the assistance of the founder\u2019s son, Piero Lombardi. That original company\u2014initially focused on the local market\u2014evolved into New Italian Art in 1969, adopting a broader market outlook that extended beyond Italy’s borders.<\/p>\n

\"Anello<\/a>
“Toi et moi” ring with amethyst and citrine. Copyright: gioiellis.com<\/figcaption><\/figure>\n

Three families of jewelers\u2014the Lombardis, Mantellis, and Cevas, who are linked by kinship\u2014remain at the heart of New Italian Art. In 2006, the company launched its own branded jewelry line, reviving a historic name in the Valenza jewelry sector. Today, the group also manages the Lombardi 1943 and MMantelli brands.
\nTrue to the traditions of the Valenza district, New Italian Art jewelry is crafted with meticulous attention to detail and features an abundance of precious stones.
\nIn addition, the brand offers eyewear embellished with gold and precious stones, as well as small clocks and decorative objects\u2014all of which can be customized to the client’s preference.<\/p>\n

\"Anello<\/a>
Ring with golden beryls, tourmalines, and peridots. Copyright: gioiellis.com<\/figcaption><\/figure>\n
\"Collana<\/a>
Necklace with 70 carats of topaz, diamonds, and amethysts. Henriette Collection. Copyright: gioiellis.com<\/figcaption><\/figure>\n
\"Bracciale<\/a>
Bracelet with 55 carats of golden beryls, tourmalines, and peridots. Detail. Copyright: gioiellis.com<\/figcaption><\/figure>\n

\"Piero<\/a>
Piero Lombardi, owner of New Italian Art. Copyright: gioiellis.com<\/figcaption><\/figure><\/p>","protected":false},"excerpt":{"rendered":"

Jewelry by New Italian Art, a Valenza-based brand with a long history. New Italian Art is a jewelry brand with a long history. Based in Valenza, the company traces its origins to 1943, when Carlo Lombardi decided to launch his own goldsmithing business in the midst of World War II. The company operated on the Italian market until 1969 with the assistance of the founder\u2019s son, Piero Lombardi. That original company\u2014initially focused on the local market\u2014evolved into New Italian Art in 1969, adopting a broader market outlook that extended beyond Italy’s borders. Three families of jewelers\u2014the Lombardis, Mantellis, and Cevas,<\/p>\n","protected":false},"author":8,"featured_media":144572,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[43],"tags":[31],"class_list":["post-144569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-choice","tag-gioielli","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/144569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/comments?post=144569"}],"version-history":[{"count":4,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/144569\/revisions"}],"predecessor-version":[{"id":144604,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/144569\/revisions\/144604"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/media\/144572"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/media?parent=144569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/categories?post=144569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/tags?post=144569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}