Murrinamurano Venezia bracelet<\/figcaption><\/figure>\nTravel retail jewelry is a channel where the connection to Venice takes on a distinct commercial significance. Travelers encounter the product at the moment the experience of the city translates into the purchase of an object to take home.
\nThe distribution strategy also targets new dealerships, airport partnerships, and flagship stores. These are complemented by shop-in-shop concepts and branded corners, designed to establish a recognizable presence within retail outlets.
\nIn this way, the store becomes part of the product itself\u2014serving not just as a point of sale, but as a space to showcase collections, materials, and visual identity.<\/p>\n
The United States represents a key growth market through Murrinamurano USA, while Europe constitutes an established part of the company’s international presence. Distribution supports the brand\u2019s internationalization process and its entry into markets where “Made in Italy” is a key element of its positioning. Ultimately, the SM3000 project addresses a question relevant to many Italian manufacturing enterprises: how can a tradition be carried into the present without becoming merely a reference to the past? The company\u2019s answer lies in the product itself. While Murano glass remains rooted in the furnace and artisanal expertise, it is integrated into a system where design, fashion, distribution, and communication expand its potential.<\/p>","protected":false},"excerpt":{"rendered":"
The Murrinamurano Venezia brand evolved from the tradition of Murano glass. Murrinamurano Venezia is a brand that focuses on traditional Murano glass craftsmanship, transforming it into contemporary collections. The jewelry manufacturer behind the brand is SM3000, established in Murano through the partnership of Giorgio Scarpa Schoos\u2014an expert in Venetian glass art\u2014and Mauro Rossetto, an entrepreneur and furnace owner. The concept is that while Murano glass is already a recognizable element of Venetian identity, it can also serve as a material for objects aimed at new markets and product categories. The glass is crafted, composed, and incorporated into collections where color,<\/p>\n","protected":false},"author":8,"featured_media":144403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3670],"tags":[31],"class_list":["post-144401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bijoux-2","tag-gioielli","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/144401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/comments?post=144401"}],"version-history":[{"count":4,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/144401\/revisions"}],"predecessor-version":[{"id":144428,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/144401\/revisions\/144428"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/media\/144403"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/media?parent=144401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/categories?post=144401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/tags?post=144401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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