{"id":143050,"date":"2026-06-22T00:10:50","date_gmt":"2026-06-21T22:10:50","guid":{"rendered":"https:\/\/gioiellis.com\/?p=143050"},"modified":"2026-06-17T15:52:37","modified_gmt":"2026-06-17T13:52:37","slug":"le-architetture-di-alessa","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/en\/alessas-architecture\/","title":{"rendered":"Alessa&#8217;s Architecture"},"content":{"rendered":"<p><\/p>\n<h2>Bracelets and necklaces with precise geometric designs in gold and diamonds, and a special patented color.<\/h2>\n<p>Alessa is a jewelry brand based in Dubai, but its products are distributed worldwide, from Mykonos (Greece) to Nuremberg (Germany), from Eindhoven (Netherlands) to New York (USA). After an initial phase, the brand is now led by Yuvraj Pahuja, a GIA-certified gemologist from a family of Indian origin that has been involved in the jewelry world for five generations. At the age of 13, Yuvraj Pahuja began learning the trade directly in his family&#8217;s jewelry factory in the Middle East.<\/p>\n<figure id=\"attachment_143054\" aria-describedby=\"caption-attachment-143054\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2026\/06\/Alessa-bracciali-in-oro-con-diamanti-incassati-nero-pittura-brevettata-copyright-gioiellis.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-143054\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2026\/06\/Alessa-bracciali-in-oro-con-diamanti-incassati-nero-pittura-brevettata-copyright-gioiellis.jpg\" alt=\"Bracciali in oro bianco, diamanti e colore bianco e nero. Copyright: gioiellis.com\" width=\"709\" height=\"648\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2026\/06\/Alessa-bracciali-in-oro-con-diamanti-incassati-nero-pittura-brevettata-copyright-gioiellis.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2026\/06\/Alessa-bracciali-in-oro-con-diamanti-incassati-nero-pittura-brevettata-copyright-gioiellis-300x274.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2026\/06\/Alessa-bracciali-in-oro-con-diamanti-incassati-nero-pittura-brevettata-copyright-gioiellis-480x439.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-143054\" class=\"wp-caption-text\">Bracelets in white gold, diamonds, and black and white. Copyright: gioiellis.com<\/figcaption><\/figure>\n<p>The Maison&#8217;s jewels, however, are not inspired by traditional Indian jewelry nor by the somewhat elaborate workmanship often used in Eastern countries. Alessa Jewelry instead focuses on geometric motifs, with triangles forming repeating patterns, like an architectural decoration. Another Alessa signature is the use of a special patented color that&#8217;s &#8220;more durable than enamel,&#8221; explains Pahuja, and which comes with a lifetime guarantee. It&#8217;s used to color small details in jewelry made of yellow, white, or rose gold, often featuring pav\u00e9 diamonds.<\/p>\n<figure id=\"attachment_143055\" aria-describedby=\"caption-attachment-143055\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2026\/06\/Alessa-collana-oro-rosa-diamanti-pittura-colori-diversi-beige-rosa-bianco-copyright-gioiellis.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-143055\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2026\/06\/Alessa-collana-oro-rosa-diamanti-pittura-colori-diversi-beige-rosa-bianco-copyright-gioiellis.jpg\" alt=\"Collana in oro rosa e diamanti, colori beige, rosa, bianco. Copyright: gioiellis.com\" width=\"709\" height=\"728\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2026\/06\/Alessa-collana-oro-rosa-diamanti-pittura-colori-diversi-beige-rosa-bianco-copyright-gioiellis.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2026\/06\/Alessa-collana-oro-rosa-diamanti-pittura-colori-diversi-beige-rosa-bianco-copyright-gioiellis-292x300.jpg 292w, https:\/\/gioiellis.com\/wp-content\/uploads\/2026\/06\/Alessa-collana-oro-rosa-diamanti-pittura-colori-diversi-beige-rosa-bianco-copyright-gioiellis-480x493.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-143055\" class=\"wp-caption-text\">Rose gold and diamond necklace, beige, pink, and white. Copyright: gioiellis.com<\/figcaption><\/figure>\n<figure id=\"attachment_143052\" aria-describedby=\"caption-attachment-143052\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2026\/06\/Alessa-bracciale-in-oro-con-diamanti-incassati-pave-copyright-gioiellis.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-143052\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2026\/06\/Alessa-bracciale-in-oro-con-diamanti-incassati-pave-copyright-gioiellis.jpg\" alt=\"Alessa, bracciale in oro con pav\u00e9 di diamanti. Copyright: gioiellis.com\" width=\"709\" height=\"564\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2026\/06\/Alessa-bracciale-in-oro-con-diamanti-incassati-pave-copyright-gioiellis.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2026\/06\/Alessa-bracciale-in-oro-con-diamanti-incassati-pave-copyright-gioiellis-300x239.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2026\/06\/Alessa-bracciale-in-oro-con-diamanti-incassati-pave-copyright-gioiellis-480x382.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-143052\" class=\"wp-caption-text\">Alessa, gold bracelet with pav\u00e9 diamonds. Copyright: gioiellis.com<\/figcaption><\/figure>\n<p><figure id=\"attachment_143056\" aria-describedby=\"caption-attachment-143056\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2026\/06\/Alessa-Yuvraj-Pahuja-copyright-gioiellis.com_.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-143056\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2026\/06\/Alessa-Yuvraj-Pahuja-copyright-gioiellis.com_.jpg\" alt=\"Yuvraj Pahuja. Copyright: gioiellis.com\" width=\"709\" height=\"580\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2026\/06\/Alessa-Yuvraj-Pahuja-copyright-gioiellis.com_.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2026\/06\/Alessa-Yuvraj-Pahuja-copyright-gioiellis.com_-300x245.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2026\/06\/Alessa-Yuvraj-Pahuja-copyright-gioiellis.com_-480x393.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-143056\" class=\"wp-caption-text\">Yuvraj Pahuja. Copyright: gioiellis.com<\/figcaption><\/figure><\/p>","protected":false},"excerpt":{"rendered":"<p>Bracelets and necklaces with precise geometric designs in gold and diamonds, and a special patented color. Alessa is a jewelry brand based in Dubai, but its products are distributed worldwide, from Mykonos (Greece) to Nuremberg (Germany), from Eindhoven (Netherlands) to New York (USA). After an initial phase, the brand is now led by Yuvraj Pahuja, a GIA-certified gemologist from a family of Indian origin that has been involved in the jewelry world for five generations. At the age of 13, Yuvraj Pahuja began learning the trade directly in his family&#8217;s jewelry factory in the Middle East. The Maison&#8217;s jewels, however,<\/p>\n","protected":false},"author":8,"featured_media":143053,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[43],"tags":[10152],"class_list":["post-143050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-choice","tag-alessa","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/143050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/comments?post=143050"}],"version-history":[{"count":3,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/143050\/revisions"}],"predecessor-version":[{"id":143166,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/143050\/revisions\/143166"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/media\/143053"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/media?parent=143050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/categories?post=143050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/tags?post=143050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}