{"id":137533,"date":"2025-07-24T00:10:31","date_gmt":"2025-07-23T22:10:31","guid":{"rendered":"https:\/\/gioiellis.com\/?p=137533"},"modified":"2025-07-22T16:17:55","modified_gmt":"2025-07-22T14:17:55","slug":"o-by-yoko-celebra-yoko-london","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/en\/o-by-yoko-celebra-yoko-london\/","title":{"rendered":"O by Yoko celebrates Yoko London"},"content":{"rendered":"

Yoko London presents Yoko Icons, a new campaign that brings to life the sculptural spirit of the house’s most iconic symbols: the Y and the O. At the heart of the campaign is O by Yoko, a new collection that encapsulates the essence of Yoko London, inspired by the letters of the alphabet that define the brand’s name. The collection transforms traditional pearls into symbols: the circular strength of the O and the angular elegance of the Y. Together, they form an instantly recognizable and modern design. The motifs are considered visual signatures of the brand’s identity.<\/p>\n

\"Collana<\/a>
Three-strand pearl necklace<\/figcaption><\/figure>\n

A central element of the campaign is a life-size sculptural O, designed to echo the signature motif that runs throughout the collection. Shot in interaction with the models, it becomes both frame and form, a visual statement and a symbol of the collection’s immersive and defining spirit.<\/p>\n

\"Choker<\/a>
Pearl choker by Yoko London<\/figcaption><\/figure>\n

The Yoko Icons campaign is a celebration of modern femininity\u2014self-assured, confident, and impossible to ignore. With O by Yoko, we’ve distilled the very essence of our identity into powerful shapes that speak for themselves. The O. The Y. Every angle tells a story.
\nMichael Hakimian, CEO of Yoko London<\/p><\/blockquote>\n

\"Michael<\/a>
Michael Hakimian, Ceo Yoko London. Copyright: gioiellis.com<\/figcaption><\/figure>\n

The Yoko Icons campaign features contrasting images shot with a sculptural style and dynamic movement, capturing a world where pearls meet avant-garde elegance.<\/p>\n

\"Gioielli<\/a>
Jewelry from the O by Yoko collection<\/figcaption><\/figure>\n
\"Dettaglio<\/a>
Detail of the three-strand pearl and diamond necklace<\/figcaption><\/figure>\n

\"Bracciale<\/a>
Pearl bracelet, ring, and necklaces by Yoko London<\/figcaption><\/figure><\/p>","protected":false},"excerpt":{"rendered":"

Yoko London presents Yoko Icons, a new campaign that brings to life the sculptural spirit of the house’s most iconic symbols: the Y and the O. At the heart of the campaign is O by Yoko, a new collection that encapsulates the essence of Yoko London, inspired by the letters of the alphabet that define the brand’s name. The collection transforms traditional pearls into symbols: the circular strength of the O and the angular elegance of the Y. Together, they form an instantly recognizable and modern design. The motifs are considered visual signatures of the brand’s identity. A central element<\/p>\n","protected":false},"author":8,"featured_media":137535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[43],"tags":[5274],"class_list":["post-137533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-choice","tag-yoko-london","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/137533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/comments?post=137533"}],"version-history":[{"count":4,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/137533\/revisions"}],"predecessor-version":[{"id":137564,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/137533\/revisions\/137564"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/media\/137535"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/media?parent=137533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/categories?post=137533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/tags?post=137533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}