{"id":135889,"date":"2026-06-10T00:10:59","date_gmt":"2026-06-09T22:10:59","guid":{"rendered":"https:\/\/gioiellis.com\/?p=135889"},"modified":"2026-06-07T18:48:13","modified_gmt":"2026-06-07T16:48:13","slug":"nasce-alta-gioielleria-benoi","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/en\/nasce-alta-gioielleria-benoi\/","title":{"rendered":"Benoi high jewelry is born"},"content":{"rendered":"

The brand is called Benoi, but it should be read Be-noi. Be, the verb to be in English, and noi, the personal pronoun in Italian that corresponds to us in English. In short, the name means to be ourselves, but it also alludes to the union between Italian design and Indian manufacturing. The new brand is the result of the initiative of the De Luca family who gave life to the Cameo Italiano brand and the Indian maison Bnm, founded in 2004 and managed by Binoy Shah and Malav Shah.<\/p>\n

\"Collana<\/a>
Waves of Life Necklace with Tanzanite, Sapphires, Diamonds. Copyright: gioiellis.com<\/figcaption><\/figure>\n

Benoi, in short, is the meeting of two cultures, India and Italy: the vision of an Indian producer of high jewelry that merges with that of an interpreter of the highest values \u200b\u200bof Italian craftsmanship in the world of luxury.<\/p>\n

As an Indian traveling the world, I have noticed the perception that culturally we excel at making things happen, but we are not always associated with quality. This impression stuck with me and inspired my dream: to create a team that showcased India\u2019s vision and hard work, but blended beautifully with Italian charm and craftsmanship. And that\u2019s where my brother Malav and I met Gino Di Luca.
\nBinoy Shah<\/p><\/blockquote>\n

\"Anello<\/a>
Waves of Life Ring with Tanzanite, Sapphires, Diamonds. Copyright: gioiellis.com<\/figcaption><\/figure>\n

The result is high-end jewelry, which debuted at Jewellery Geneva: large gemstones, fine workmanship, high-impact pieces, but without the excess of ornamentation (for Western tastes) that characterizes much traditional Indian production. In short, a mix on what has been called the Cotton Road, that is, between India and the West.<\/p>\n

\"Collana<\/a>
Necklace with 3,167 white diamonds totaling 37.55 carats and 4,938 blue sapphires totaling 58.91 carats. Copyright: gioiellis.com<\/figcaption><\/figure>\n
\"Orecchini<\/a>
Earrings with 380 white diamonds totaling 10.24 carats and 657 blue sapphires totaling 7.43 carats. Copyright: gioiellis.com<\/figcaption><\/figure>\n
\"Collana<\/a>
Rainfull necklace, worn open or woven. It features 2,069 diamonds totaling 31.88 carats and 734 emeralds totaling 8.64 carats. The central pear-shaped emerald weighs 12.68 carats. Copyright: gioiellis.com<\/figcaption><\/figure>\n
\"Spilla<\/a>
Gold and titanium brooch, 10.70-carat Brazilian emerald, and diamonds. Copyright: gioiellis.com<\/figcaption><\/figure>\n

\"Benoi,<\/a>
Benoi, Undress necklace with pear-cut emeralds and diamonds. Copyright: gioiellis.com<\/figcaption><\/figure>
\n
\"Bracciale<\/a>
Waves of Life Bracelet with Tanzanite, Sapphires, Diamonds. Copyright: gioiellis.com<\/figcaption><\/figure><\/p>\n
\"Anello<\/a>
Waves of Life Ring Wearing: Tanzanite, Sapphires, Diamonds. Copyright: gioiellis.com<\/figcaption><\/figure>\n

\"Collana<\/a>
Ruby and Diamond Necklace<\/figcaption><\/figure><\/p>","protected":false},"excerpt":{"rendered":"

The brand is called Benoi, but it should be read Be-noi. Be, the verb to be in English, and noi, the personal pronoun in Italian that corresponds to us in English. In short, the name means to be ourselves, but it also alludes to the union between Italian design and Indian manufacturing. The new brand is the result of the initiative of the De Luca family who gave life to the Cameo Italiano brand and the Indian maison Bnm, founded in 2004 and managed by Binoy Shah and Malav Shah. Benoi, in short, is the meeting of two cultures, India<\/p>\n","protected":false},"author":8,"featured_media":142915,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9760],"tags":[31],"class_list":["post-135889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alta-gioielleria","tag-gioielli","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/135889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/comments?post=135889"}],"version-history":[{"count":6,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/135889\/revisions"}],"predecessor-version":[{"id":142966,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/135889\/revisions\/142966"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/media\/142915"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/media?parent=135889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/categories?post=135889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/tags?post=135889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}