{"id":132578,"date":"2024-11-01T00:10:37","date_gmt":"2024-10-31T22:10:37","guid":{"rendered":"https:\/\/gioiellis.com\/?p=132578"},"modified":"2024-10-28T19:46:26","modified_gmt":"2024-10-28T17:46:26","slug":"i-60-anni-di-yeprem","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/en\/i-60-anni-di-yeprem\/","title":{"rendered":"Yeprem&#8217;s 60th birthday"},"content":{"rendered":"<p>Yeprem, a Maison born in Lebanon and specialized in high-end diamond jewelry, with often very innovative creations, is celebrating its 60th birthday. For the anniversary, Yeprem has reconstructed the story of its founder, Yeprem Chakardemian, of Armenian origin. In Beirut, where the family settled about a century ago, the young Yeprem sold sweets, transported on his bicycle, and then chewing gum and even worked as a hairdresser. He then took the path of jewelry. In 1964, at the age of 15, Yeprem Chakardemian started his business starting with a gold bracelet that his mother gave him.<br \/>\n<figure id=\"attachment_132581\" aria-describedby=\"caption-attachment-132581\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/10\/Yeprem-Chakardemian.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/10\/Yeprem-Chakardemian.jpg\" alt=\"La famiglia Chakardemian. Al centro, il fondatore Yeprem Chakardemian\" width=\"709\" height=\"638\" class=\"size-full wp-image-132581\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/10\/Yeprem-Chakardemian.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/10\/Yeprem-Chakardemian-300x270.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/10\/Yeprem-Chakardemian-480x432.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-132581\" class=\"wp-caption-text\">The Chakardemian family. Founder Yeprem Chakardemian in the center<\/figcaption><\/figure><br \/>\nCreativity and a love of luxury have driven the founder&#8217;s career, and today the company sells jewelry all over the world. Now the Maison, which has a global scope, is led by the second generation: with Loutfic Chakardemian as head of design, his sister Virna as creative director and John as director of sales and operations. Yeprem\u2019s jewels are often surprising and cannot go unnoticed. Alongside high jewelry, with unique pieces, the Maison also offers luxury jewelry, but less demanding to wear. Some of them were also worn for the television series Emily in Paris.<br \/>\n<figure id=\"attachment_132580\" aria-describedby=\"caption-attachment-132580\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/10\/Loutfic-as-Head-of-Design-Virna-as-Creative-Director-and-John-as-Director-of-Sales-Operations.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-132580\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/10\/Loutfic-as-Head-of-Design-Virna-as-Creative-Director-and-John-as-Director-of-Sales-Operations.jpg\" alt=\"Loutfic Chakardemian (Head of Design), Virna (Creative Director), ohn (Director of Sales &amp; Operations)\" width=\"709\" height=\"355\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/10\/Loutfic-as-Head-of-Design-Virna-as-Creative-Director-and-John-as-Director-of-Sales-Operations.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/10\/Loutfic-as-Head-of-Design-Virna-as-Creative-Director-and-John-as-Director-of-Sales-Operations-300x150.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/10\/Loutfic-as-Head-of-Design-Virna-as-Creative-Director-and-John-as-Director-of-Sales-Operations-480x240.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-132580\" class=\"wp-caption-text\">Loutfic Chakardemian (Head of Design), Virna (Creative Director), ohn (Director of Sales &amp; Operations)<\/figcaption><\/figure><br \/>\n<figure id=\"attachment_132582\" aria-describedby=\"caption-attachment-132582\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/10\/Lily-Collins.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/10\/Lily-Collins.jpg\" alt=\"Lily Collins con gioielli Yeprem in \u00abEmily in Paris\u00bb\" width=\"709\" height=\"964\" class=\"size-full wp-image-132582\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/10\/Lily-Collins.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/10\/Lily-Collins-221x300.jpg 221w, https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/10\/Lily-Collins-480x653.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-132582\" class=\"wp-caption-text\">Lily Collins wearing Yeprem jewelry in \u00abEmily in Paris\u00bb<\/figcaption><\/figure><\/p>\n<figure id=\"attachment_132584\" aria-describedby=\"caption-attachment-132584\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/10\/Kerry-Washington-sfoggia-le-scintillanti-e-artistiche-creazioni-YEPREM-durante-la-New-York-Fashion-Week.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/10\/Kerry-Washington-sfoggia-le-scintillanti-e-artistiche-creazioni-YEPREM-durante-la-New-York-Fashion-Week.jpg\" alt=\"L&#039;attrice americana Kerry Washington sfoggia una collana di Yeprem durante l&#039;ultima New York Fashion Week\" width=\"709\" height=\"881\" class=\"size-full wp-image-132584\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/10\/Kerry-Washington-sfoggia-le-scintillanti-e-artistiche-creazioni-YEPREM-durante-la-New-York-Fashion-Week.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/10\/Kerry-Washington-sfoggia-le-scintillanti-e-artistiche-creazioni-YEPREM-durante-la-New-York-Fashion-Week-241x300.jpg 241w, https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/10\/Kerry-Washington-sfoggia-le-scintillanti-e-artistiche-creazioni-YEPREM-durante-la-New-York-Fashion-Week-480x596.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-132584\" class=\"wp-caption-text\">American actress Kerry Washington wearing a Yeprem necklace during the latest New York Fashion Week<\/figcaption><\/figure>\n<figure id=\"attachment_132583\" aria-describedby=\"caption-attachment-132583\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/10\/pret-a-porter-rings.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/10\/pret-a-porter-rings.jpg\" alt=\"Anello con diamanti indossato da Lily Collins\" width=\"709\" height=\"651\" class=\"size-full wp-image-132583\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/10\/pret-a-porter-rings.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/10\/pret-a-porter-rings-300x275.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/10\/pret-a-porter-rings-480x441.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-132583\" class=\"wp-caption-text\">Diamond ring worn by Lily Collins<\/figcaption><\/figure>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Yeprem, a Maison born in Lebanon and specialized in high-end diamond jewelry, with often very innovative creations, is celebrating its 60th birthday. For the anniversary, Yeprem has reconstructed the story of its founder, Yeprem Chakardemian, of Armenian origin. In Beirut, where the family settled about a century ago, the young Yeprem sold sweets, transported on his bicycle, and then chewing gum and even worked as a hairdresser. He then took the path of jewelry. In 1964, at the age of 15, Yeprem Chakardemian started his business starting with a gold bracelet that his mother gave him. Creativity and a love<\/p>\n","protected":false},"author":8,"featured_media":132585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[5663],"class_list":["post-132578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-yeprem","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/132578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/comments?post=132578"}],"version-history":[{"count":3,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/132578\/revisions"}],"predecessor-version":[{"id":132654,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/132578\/revisions\/132654"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/media\/132585"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/media?parent=132578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/categories?post=132578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/tags?post=132578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}