{"id":131643,"date":"2024-09-24T00:01:33","date_gmt":"2024-09-23T22:01:33","guid":{"rendered":"https:\/\/gioiellis.com\/?p=131643"},"modified":"2024-09-21T18:02:35","modified_gmt":"2024-09-21T16:02:35","slug":"nei-nuovi-gioielli-di-aurum-la-bellezza-dellislanda","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/en\/nei-nuovi-gioielli-di-aurum-la-bellezza-dellislanda\/","title":{"rendered":"The beauty of Iceland in Aurum&#8217;s new jewellery"},"content":{"rendered":"<p>Jewels from the ice island of Iceland: Aurum launches its new Alv\u00f6r collection and celebrates the 25th anniversary of the brand based in the capital Reykjavik. The new range is inspired by the origins of the Icelandic people and Norse culture, with its myths and legends. Goldsmith and head designer Gu\u00f0bj\u00f6rg Krist\u00edn Ingvarsd\u00f3ttir grew up surrounded by the natural beauty of the Westfjords with its magnificent mountains and the landscape around Bolungarvik.<br \/>\n<figure id=\"attachment_131646\" aria-describedby=\"caption-attachment-131646\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/09\/modella-indossato-profilo.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/09\/modella-indossato-profilo.jpg\" alt=\"Bracciale indossato\" width=\"709\" height=\"936\" class=\"size-full wp-image-131646\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/09\/modella-indossato-profilo.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/09\/modella-indossato-profilo-227x300.jpg 227w, https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/09\/modella-indossato-profilo-480x634.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-131646\" class=\"wp-caption-text\">Bracelet worn<\/figcaption><\/figure><br \/>\nThe collection is a tribute to Iceland&#8217;s seafaring tradition and fishing, symbolised by interwoven motifs, but also to the mountain peaks that dominate the Icelandic landscape. The jewellery is made of natural 925 sterling silver or oxidised or 18-karat gold-plated. As an Icelandic company, Aurum understands the power of nature and the need to preserve its natural environment for future generations. All of the company\u2019s production is entirely based in Iceland and Iceland generates 100% of its energy from renewable sources.<br \/>\n<figure id=\"attachment_131647\" aria-describedby=\"caption-attachment-131647\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/09\/anello-Alvor.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/09\/anello-Alvor.jpg\" alt=\"Anello in argento placcato oro\" width=\"709\" height=\"632\" class=\"size-full wp-image-131647\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/09\/anello-Alvor.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/09\/anello-Alvor-300x267.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/09\/anello-Alvor-480x428.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-131647\" class=\"wp-caption-text\">Gold-plated silver ring<\/figcaption><\/figure><\/p>\n<blockquote><p>Sustainability is at the core of our brand values \u200b\u200band our cultural heritage is key to protecting our sense of self. The natural beauty of the Westfjords is stunning and very dear to me. Growing up there, with these magnificent mountains, history, landscapes and contrasts in nature surrounding me, has given me so much inspiration for the design of the new Alv\u00f6r jewellery line. This is where my roots and the roots of my ancestors are.<br \/>\nGu\u00f0bj\u00f6rg Krist\u00edn Ingvarsd\u00f3ttir<\/p><\/blockquote>\n<figure id=\"attachment_131648\" aria-describedby=\"caption-attachment-131648\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/09\/Gudbjorg-Kristin-Ingvarsdottir.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/09\/Gudbjorg-Kristin-Ingvarsdottir.jpg\" alt=\"Gu\u00f0bj\u00f6rg Krist\u00edn Ingvarsd\u00f3ttir\" width=\"709\" height=\"709\" class=\"size-full wp-image-131648\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/09\/Gudbjorg-Kristin-Ingvarsdottir.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/09\/Gudbjorg-Kristin-Ingvarsdottir-300x300.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/09\/Gudbjorg-Kristin-Ingvarsdottir-480x480.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-131648\" class=\"wp-caption-text\">Gu\u00f0bj\u00f6rg Krist\u00edn Ingvarsd\u00f3ttir<\/figcaption><\/figure>\n<figure id=\"attachment_131649\" aria-describedby=\"caption-attachment-131649\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/09\/bracciale-argento-brunito.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/09\/bracciale-argento-brunito.jpg\" alt=\"Bracciale in argento brunito\" width=\"709\" height=\"756\" class=\"size-full wp-image-131649\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/09\/bracciale-argento-brunito.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/09\/bracciale-argento-brunito-281x300.jpg 281w, https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/09\/bracciale-argento-brunito-480x512.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-131649\" class=\"wp-caption-text\">Bracelet in burnished silver<\/figcaption><\/figure>\n<p><figure id=\"attachment_131650\" aria-describedby=\"caption-attachment-131650\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/09\/orecchini-alvor.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/09\/orecchini-alvor.jpg\" alt=\"Orecchini della collezione Alv\u00f6r\" width=\"709\" height=\"742\" class=\"size-full wp-image-131650\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/09\/orecchini-alvor.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/09\/orecchini-alvor-287x300.jpg 287w, https:\/\/gioiellis.com\/wp-content\/uploads\/2024\/09\/orecchini-alvor-480x502.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-131650\" class=\"wp-caption-text\">Earrings from the Alv\u00f6r collection<\/figcaption><\/figure><br \/>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Jewels from the ice island of Iceland: Aurum launches its new Alv\u00f6r collection and celebrates the 25th anniversary of the brand based in the capital Reykjavik. The new range is inspired by the origins of the Icelandic people and Norse culture, with its myths and legends. Goldsmith and head designer Gu\u00f0bj\u00f6rg Krist\u00edn Ingvarsd\u00f3ttir grew up surrounded by the natural beauty of the Westfjords with its magnificent mountains and the landscape around Bolungarvik. The collection is a tribute to Iceland&#8217;s seafaring tradition and fishing, symbolised by interwoven motifs, but also to the mountain peaks that dominate the Icelandic landscape. The jewellery<\/p>\n","protected":false},"author":8,"featured_media":131645,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[43],"tags":[31,213],"class_list":["post-131643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-choice","tag-gioielli","tag-jewellery","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/131643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/comments?post=131643"}],"version-history":[{"count":3,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/131643\/revisions"}],"predecessor-version":[{"id":131694,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/131643\/revisions\/131694"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/media\/131645"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/media?parent=131643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/categories?post=131643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/tags?post=131643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}