{"id":117328,"date":"2023-07-19T05:00:02","date_gmt":"2023-07-19T03:00:02","guid":{"rendered":"https:\/\/gioiellis.com\/?p=117328"},"modified":"2023-07-18T10:56:13","modified_gmt":"2023-07-18T08:56:13","slug":"perche-boucheron-propone-alta-gioielleria-di-frontiera","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/en\/perche-boucheron-propone-alta-gioielleria-di-frontiera\/","title":{"rendered":"Why Boucheron offers revolutionary high jewellery?"},"content":{"rendered":"<p>Between classic and avant-garde, between tradition and innovation, between past and future: <strong>Boucheron<\/strong> is one of the great jewelery Maisons which, alongside the rings, necklaces and earrings that are part of its historic heritage, manages to offer surprising collections. Like the new high jewelery collection, Carte Blanche, More is More. The creative director, Claire Choisne, has chosen a communication format and a stylistic interpretation that recalls sixties pop graphics, with models portrayed with photographs cut out against a background of bright colors. But also the geometries of the Memphis movement founded by the Italian architect Ettore Sottsass in the late seventies. But the iconographic presentation must not deceive: at the heart of Carte Blanche, More is More there are jewels.<br \/>\n<figure id=\"attachment_117330\" aria-describedby=\"caption-attachment-117330\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/in-the-poket.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/in-the-poket.jpg\" alt=\"Il gioiello-tasca applicabile In The Pocket\" width=\"709\" height=\"886\" class=\"size-full wp-image-117330\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/in-the-poket.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/in-the-poket-240x300.jpg 240w, https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/in-the-poket-480x600.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-117330\" class=\"wp-caption-text\">In The Pocket<\/figcaption><\/figure><br \/>\nAbove all, the surprises are here, starting with the huge (29 centimeters) Tie the Knot bow hair ribbon. It is red on one side, with black and white stripes. The jewel-ornament is described as flexible like a cloth and fairly light: it weighs 94 grams. It is made with diamonds and white gold: it is considered a technical feat. The collection also includes rings reminiscent of the Rubik&#8217;s cube. Like This is Not a Ring, made with Murano glass, diamonds and lacquer on a resin band. Or supermaxi necklaces and In the Pocket, a pocket made up of diamonds and onyx on a lycra and titanium fabric, which can hold a smartphone and attaches to any item of clothing with magnets.<br \/>\n<figure id=\"attachment_117331\" aria-describedby=\"caption-attachment-117331\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/This-is-Not-a-Ring-collezione-More-is-More-vetro-di-Murano-diamanti-e-lacca-fascia-resina.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/This-is-Not-a-Ring-collezione-More-is-More-vetro-di-Murano-diamanti-e-lacca-fascia-resina.jpg\" alt=\"This is Not a Ring, in vetro di Murano, diamanti e lacca su banda di resina\" width=\"709\" height=\"533\" class=\"size-full wp-image-117331\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/This-is-Not-a-Ring-collezione-More-is-More-vetro-di-Murano-diamanti-e-lacca-fascia-resina.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/This-is-Not-a-Ring-collezione-More-is-More-vetro-di-Murano-diamanti-e-lacca-fascia-resina-300x226.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/This-is-Not-a-Ring-collezione-More-is-More-vetro-di-Murano-diamanti-e-lacca-fascia-resina-480x361.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-117331\" class=\"wp-caption-text\">This is Not a Ring, in Murano glass, diamonds and lacquer on a resin band<\/figcaption><\/figure><br \/>\nMany inventions seasoned in a menu of high jewelery that amaze those who consider the couture of jewelery in the classic interpretation of a variety of necklaces or rings in gold and diamonds, more or less precious unique pieces, but faithful to a tradition that comes from centuries-old habits. Instead, Boucheron&#8217;s high jewelery wants to attract the attention of digital natives and entire categories that have never approached traditional stylistic models. But who obviously have enough money to buy high-end jewels.<\/p>\n<figure id=\"attachment_117334\" aria-describedby=\"caption-attachment-117334\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/Boucheron-Carte-Blanche-Necklace-High-Jewelry-2023-Campaign.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/Boucheron-Carte-Blanche-Necklace-High-Jewelry-2023-Campaign.jpg\" alt=\"Collana Question  Mark, nata nel 1879, rivoluzionaria per essere  priva di fermagli e simbolo di una liberazioneella collezione Carte Blanche, More is More\" width=\"709\" height=\"499\" class=\"size-full wp-image-117334\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/Boucheron-Carte-Blanche-Necklace-High-Jewelry-2023-Campaign.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/Boucheron-Carte-Blanche-Necklace-High-Jewelry-2023-Campaign-300x211.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/Boucheron-Carte-Blanche-Necklace-High-Jewelry-2023-Campaign-480x338.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-117334\" class=\"wp-caption-text\">Question Mark necklace, born in 1879, revolutionary for being without clasps and a symbol of liberation<\/figcaption><\/figure>\n<figure id=\"attachment_117335\" aria-describedby=\"caption-attachment-117335\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/Boucheron-Carte-Blanche.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/Boucheron-Carte-Blanche.jpg\" alt=\"Anelli indossati della collezione Carte Blanche, More is More\" width=\"709\" height=\"886\" class=\"size-full wp-image-117335\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/Boucheron-Carte-Blanche.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/Boucheron-Carte-Blanche-240x300.jpg 240w, https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/Boucheron-Carte-Blanche-480x600.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-117335\" class=\"wp-caption-text\">Worn rings from the Carte Blanche, More is More collection<\/figcaption><\/figure>\n<figure id=\"attachment_117336\" aria-describedby=\"caption-attachment-117336\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/La-collana-Just-An-Illusion-di-Boucheron-presenta-elementi-piatti-realizzati-per-sembrare-tridimensionali-lacche-dipinte.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/La-collana-Just-An-Illusion-di-Boucheron-presenta-elementi-piatti-realizzati-per-sembrare-tridimensionali-lacche-dipinte.jpg\" alt=\"Collana oversize Just An Illusion, con elementi piatti pensati per sembrare tridimensionali, con lacche dipinte\" width=\"709\" height=\"531\" class=\"size-full wp-image-117336\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/La-collana-Just-An-Illusion-di-Boucheron-presenta-elementi-piatti-realizzati-per-sembrare-tridimensionali-lacche-dipinte.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/La-collana-Just-An-Illusion-di-Boucheron-presenta-elementi-piatti-realizzati-per-sembrare-tridimensionali-lacche-dipinte-300x225.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/La-collana-Just-An-Illusion-di-Boucheron-presenta-elementi-piatti-realizzati-per-sembrare-tridimensionali-lacche-dipinte-480x359.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-117336\" class=\"wp-caption-text\">Just An Illusion oversized necklace, with flat elements designed to look three-dimensional, with painted lacquers<\/figcaption><\/figure>\n<p><figure id=\"attachment_117337\" aria-describedby=\"caption-attachment-117337\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/La-collana-Solve-Me-di-Boucheron-si-ispira-a-un-classico-giocattolo-per-bambini-reso-in-diamanti-zaffiri-spinelli-e-madreperla.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/La-collana-Solve-Me-di-Boucheron-si-ispira-a-un-classico-giocattolo-per-bambini-reso-in-diamanti-zaffiri-spinelli-e-madreperla.jpg\" alt=\"Collana composta  da 21 cubi preziosi, con spinelli grigi e rosa, zaffiri rosa e diamanti\" width=\"709\" height=\"614\" class=\"size-full wp-image-117337\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/La-collana-Solve-Me-di-Boucheron-si-ispira-a-un-classico-giocattolo-per-bambini-reso-in-diamanti-zaffiri-spinelli-e-madreperla.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/La-collana-Solve-Me-di-Boucheron-si-ispira-a-un-classico-giocattolo-per-bambini-reso-in-diamanti-zaffiri-spinelli-e-madreperla-300x260.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/07\/La-collana-Solve-Me-di-Boucheron-si-ispira-a-un-classico-giocattolo-per-bambini-reso-in-diamanti-zaffiri-spinelli-e-madreperla-480x416.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-117337\" class=\"wp-caption-text\">Necklace composed of 21 precious cubes, with gray and pink spinels, pink sapphires and diamonds<\/figcaption><\/figure><\/p>","protected":false},"excerpt":{"rendered":"<p>Between classic and avant-garde, between tradition and innovation, between past and future: Boucheron is one of the great jewelery Maisons which, alongside the rings, necklaces and earrings that are part of its historic heritage, manages to offer surprising collections. Like the new high jewelery collection, Carte Blanche, More is More. The creative director, Claire Choisne, has chosen a communication format and a stylistic interpretation that recalls sixties pop graphics, with models portrayed with photographs cut out against a background of bright colors. But also the geometries of the Memphis movement founded by the Italian architect Ettore Sottsass in the late<\/p>\n","protected":false},"author":8,"featured_media":117333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9760],"tags":[2117,3052,9241,10647],"class_list":["post-117328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alta-gioielleria","tag-boucheron","tag-alta-gioielleria","tag-high-jewelry","tag-high-jewellery","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/117328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/comments?post=117328"}],"version-history":[{"count":3,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/117328\/revisions"}],"predecessor-version":[{"id":117338,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/117328\/revisions\/117338"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/media\/117333"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/media?parent=117328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/categories?post=117328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/tags?post=117328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}