{"id":113878,"date":"2023-02-23T04:00:09","date_gmt":"2023-02-23T02:00:09","guid":{"rendered":"https:\/\/gioiellis.com\/?p=113878"},"modified":"2023-02-22T17:52:17","modified_gmt":"2023-02-22T15:52:17","slug":"cartier-con-snapchat-per-il-nuovo-tank-francaise","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/en\/cartier-con-snapchat-per-il-nuovo-tank-francaise\/","title":{"rendered":"Cartier with Snapchat for the new Tank Fran\u00e7aise"},"content":{"rendered":"<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({\n          google_ad_client: \"ca-pub-1422720793454724\",\n          enable_page_level_ads: true\n     });\n<\/script><\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"fluid\"\n     data-ad-layout=\"image-side\"\n     data-ad-layout-key=\"-fe+6a+31-k2+pr\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8583266876\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p><strong>Cartier<\/strong> watches in digital version. The occasion is the new version of the Tank Fran\u00e7aise watch from the French Maison. It is one of Cartier&#8217;s most famous timepieces which, for the promotion, has decided to use the Snapchat platform with a Portal Lens. The result is an immersive message based on augmented reality, which takes Snapchat users to the heart of the brand&#8217;s universe. Through the app users are transported to Paris and travel in time, up to 1917, on the Alexandre III bridge. By moving the smartphone sideways, it is possible to touch the Parisian atmosphere and discover the different versions of the watch, both for men and women. Just click on the following periods, first 1936, then 1977, up to 2023, to discover the models that have marked the history of Cartier&#8217;s iconic watch. The new version of the French Tank appears at the end and you can try it out by framing your wrist with your smartphone.<br \/>\n<figure id=\"attachment_113879\" aria-describedby=\"caption-attachment-113879\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/02\/Cartier-Tank-Francaise_1917.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/02\/Cartier-Tank-Francaise_1917.jpg\" alt=\"Cartier Tank Francaise nel 1917 \" width=\"709\" height=\"1302\" class=\"size-full wp-image-113879\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/02\/Cartier-Tank-Francaise_1917.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/02\/Cartier-Tank-Francaise_1917-163x300.jpg 163w, https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/02\/Cartier-Tank-Francaise_1917-558x1024.jpg 558w, https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/02\/Cartier-Tank-Francaise_1917-480x881.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-113879\" class=\"wp-caption-text\">Cartier Tank Francaise nel 1917<\/figcaption><\/figure><\/p>\n<blockquote><p>Times change but elegance remains unchanged: this is what we have tried to express in an immersive way thanks to our partnership with Snap, which puts augmented reality at the service of discovering the new Tank Fran\u00e7aise.<br \/>\nArnaud Carrez, Senior Vice President and Chief Marketing Officer of Cartier<\/p><\/blockquote>\n<p><figure id=\"attachment_113880\" aria-describedby=\"caption-attachment-113880\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/02\/cartier-Tank-Franc\u0327aise-.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/02\/cartier-Tank-Franc\u0327aise-.jpg\" alt=\"Orologio Tank Fran\u00e7aise, modello grande, movimento meccanico a carica automatica. Cassa in acciaio. Corona poligonale in acciaio ornata di uno spinello sintetico cabochon. Quadrante argentato, lancette a forma di gladio d\u2019acciaio azzurrato, vetro zaffiro. Bracciale in acciaio. Dimensioni della cassa: 36.7 mm x 30.5 mm, spessore: 10,1 mm. Impermeabile fino a 30 metri\" width=\"709\" height=\"709\" class=\"size-full wp-image-113880\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/02\/cartier-Tank-Franc\u0327aise-.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/02\/cartier-Tank-Franc\u0327aise--300x300.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/02\/cartier-Tank-Franc\u0327aise--480x480.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-113880\" class=\"wp-caption-text\">Orologio Tank Fran\u00e7aise, modello grande, movimento meccanico a carica automatica. Cassa in acciaio. Corona poligonale in acciaio ornata di uno spinello sintetico cabochon. Quadrante argentato, lancette a forma di gladio d\u2019acciaio azzurrato, vetro zaffiro. Bracciale in acciaio. Dimensioni della cassa: 36.7 mm x 30.5 mm, spessore: 10,1 mm. Impermeabile fino a 30 metri<\/figcaption><\/figure><br \/>\nThe realistic finishes allow you to visually appreciate even the smallest details of the new version of the famous watch, which reinvents itself and stands the test of time thanks to the intelligence of its design. Launched in 1996, the Tank Fran\u00e7aise debuted with a metal strap in perfect harmony with the case, quickly becoming part of the large Tank family. A one-piece metal design that Cartier is radicalising with this brand new version.<br \/>\n<figure id=\"attachment_113881\" aria-describedby=\"caption-attachment-113881\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/02\/Cartier-Tank-Francaise_1936.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/02\/Cartier-Tank-Francaise_1936.jpg\" alt=\"Cartier Tank Francaise, 1936\" width=\"709\" height=\"1280\" class=\"size-full wp-image-113881\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/02\/Cartier-Tank-Francaise_1936.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/02\/Cartier-Tank-Francaise_1936-166x300.jpg 166w, https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/02\/Cartier-Tank-Francaise_1936-567x1024.jpg 567w, https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/02\/Cartier-Tank-Francaise_1936-480x867.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-113881\" class=\"wp-caption-text\">Cartier Tank Francaise, 1936<\/figcaption><\/figure><\/p>\n<blockquote><p>Over 250 million people interact with augmented reality on Snapchat every day. Our technology opens up creative possibilities never imagined before, making the luxury industry even more personal, accessible and practical. Cartier continues to push the limits of creativity and innovation, offering Snapchat users an immersive way to discover the different versions of its iconic watch and try it on their wrist, using augmented reality.<br \/>\nGeoffrey Perez, Head of Global Luxury at Snap<\/p><\/blockquote>\n<figure id=\"attachment_113882\" aria-describedby=\"caption-attachment-113882\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/02\/Cartier-Tank-Francaise_1977.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/02\/Cartier-Tank-Francaise_1977.jpg\" alt=\"Cartier Tank Francaise, 1977\" width=\"709\" height=\"1302\" class=\"size-full wp-image-113882\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/02\/Cartier-Tank-Francaise_1977.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/02\/Cartier-Tank-Francaise_1977-163x300.jpg 163w, https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/02\/Cartier-Tank-Francaise_1977-558x1024.jpg 558w, https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/02\/Cartier-Tank-Francaise_1977-480x881.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-113882\" class=\"wp-caption-text\">Cartier Tank Francaise, 1977<\/figcaption><\/figure>\n<p><figure id=\"attachment_113883\" aria-describedby=\"caption-attachment-113883\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/02\/logo-cartier.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/02\/logo-cartier.jpg\" alt=\"Il logo Snapchat-Cartier\" width=\"709\" height=\"524\" class=\"size-full wp-image-113883\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/02\/logo-cartier.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/02\/logo-cartier-300x222.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2023\/02\/logo-cartier-480x355.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-113883\" class=\"wp-caption-text\">Il logo Snapchat-Cartier<\/figcaption><\/figure><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- rettangolo grande --><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:inline-block;width:336px;height:280px\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8343610496\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"autorelaxed\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"9203601299\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Cartier watches in digital version. The occasion is the new version of the Tank Fran\u00e7aise watch from the French Maison. It is one of Cartier&#8217;s most famous timepieces which, for the promotion, has decided to use the Snapchat platform with a Portal Lens. The result is an immersive message based on augmented reality, which takes Snapchat users to the heart of the brand&#8217;s universe. Through the app users are transported to Paris and travel in time, up to 1917, on the Alexandre III bridge. By moving the smartphone sideways, it is possible to touch the Parisian atmosphere and discover the<\/p>\n","protected":false},"author":8,"featured_media":113884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10093],"tags":[117],"class_list":["post-113878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-orologi","tag-cartier","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/113878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/comments?post=113878"}],"version-history":[{"count":0,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/113878\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/media\/113884"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/media?parent=113878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/categories?post=113878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/tags?post=113878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}