{"id":110650,"date":"2022-10-20T04:00:47","date_gmt":"2022-10-20T02:00:47","guid":{"rendered":"https:\/\/gioiellis.com\/?p=110650"},"modified":"2022-10-19T15:34:23","modified_gmt":"2022-10-19T13:34:23","slug":"salvini-rinasce-piu-giovane","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/en\/salvini-rinasce-piu-giovane\/","title":{"rendered":"Salvini is reborn younger"},"content":{"rendered":"<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({\n          google_ad_client: \"ca-pub-1422720793454724\",\n          enable_page_level_ads: true\n     });\n<\/script><\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"fluid\"\n     data-ad-layout=\"image-side\"\n     data-ad-layout-key=\"-fe+6a+31-k2+pr\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8583266876\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p>Companies spend a lot of time and money to define and monitor the audience, that is, the possible customers, the reference, the target. And sometimes they even make an effort to change it. This is the case of<strong> Salvini<\/strong>, a brand of the Damiani Group, which returns with a rejuvenated face. This is not a facelift, but a change of direction. Salvini, in fact, is a jewelry brand closely linked to gifts for anniversaries, ceremonies, special events. The Maison&#8217;s jewels, of course, are not only suitable for these occasions, but the association between special events and jewels in white gold and diamonds, such as Salvini&#8217;s, has always been fairly automatic.<br \/>\n<figure id=\"attachment_110653\" aria-describedby=\"caption-attachment-110653\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_ISegni18K_Orizzontale.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_ISegni18K_Orizzontale.jpg\" alt=\"Immagine della campagna Soul Sisters di Salvini\" width=\"709\" height=\"473\" class=\"size-full wp-image-110653\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_ISegni18K_Orizzontale.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_ISegni18K_Orizzontale-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_ISegni18K_Orizzontale-480x320.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-110653\" class=\"wp-caption-text\">Immagine della campagna Soul Sisters di Salvini<\/figcaption><\/figure><br \/>\nThis is why the Damiani group has decided on a change. Now Salvini wants to be associated with a younger, cooler, more dynamic audience. The rebranding is underlined with an advertising campaign, called Soul Sisters, which portrays the prototype of the contemporary woman, more linked to fashion, activity, initiative, between bright and warm colors. Shades that are found in the packaging, from cases to sales tools, up to the color in the points of sale. And the jewels? The new Salvini debuts with new collections, but without abandoning a rather classic style.<br \/>\n<figure id=\"attachment_110652\" aria-describedby=\"caption-attachment-110652\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/I_SEGNI.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/I_SEGNI.jpg\" alt=\"Gioielli della collezione I Segni\" width=\"709\" height=\"471\" class=\"size-full wp-image-110652\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/I_SEGNI.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/I_SEGNI-300x199.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/I_SEGNI-480x319.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-110652\" class=\"wp-caption-text\">Gioielli della collezione I Segni<\/figcaption><\/figure><br \/>\n<figure id=\"attachment_110654\" aria-describedby=\"caption-attachment-110654\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/LOVE_FOR_COLOR.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/LOVE_FOR_COLOR.jpg\" alt=\"Collezione Love for Color\" width=\"709\" height=\"518\" class=\"size-full wp-image-110654\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/LOVE_FOR_COLOR.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/LOVE_FOR_COLOR-300x219.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/LOVE_FOR_COLOR-480x351.jpg 480w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/LOVE_FOR_COLOR-684x500.jpg 684w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-110654\" class=\"wp-caption-text\">Collezione Love for Color<\/figcaption><\/figure><\/p>\n<figure id=\"attachment_110655\" aria-describedby=\"caption-attachment-110655\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/MAGIA.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/MAGIA.jpg\" alt=\"Collezione Magia\" width=\"709\" height=\"472\" class=\"size-full wp-image-110655\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/MAGIA.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/MAGIA-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/MAGIA-480x320.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-110655\" class=\"wp-caption-text\">Collezione Magia<\/figcaption><\/figure>\n<figure id=\"attachment_110656\" aria-describedby=\"caption-attachment-110656\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_DaphneBagliori_CloseUp2.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_DaphneBagliori_CloseUp2.jpg\" alt=\"Campagna Soul Sisters\" width=\"709\" height=\"1062\" class=\"size-full wp-image-110656\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_DaphneBagliori_CloseUp2.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_DaphneBagliori_CloseUp2-200x300.jpg 200w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_DaphneBagliori_CloseUp2-684x1024.jpg 684w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_DaphneBagliori_CloseUp2-480x719.jpg 480w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_DaphneBagliori_CloseUp2-334x500.jpg 334w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-110656\" class=\"wp-caption-text\">Campagna Soul Sisters<\/figcaption><\/figure>\n<p><figure id=\"attachment_110657\" aria-describedby=\"caption-attachment-110657\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_Magia_Orizzontale.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_Magia_Orizzontale.jpg\" alt=\"Le nuove donne giovani Salvini\" width=\"709\" height=\"473\" class=\"size-full wp-image-110657\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_Magia_Orizzontale.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_Magia_Orizzontale-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/10\/SALVINI_Magia_Orizzontale-480x320.jpg 480w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-110657\" class=\"wp-caption-text\">Le nuove donne giovani Salvini nella campagna pubblicitaria<\/figcaption><\/figure><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- rettangolo grande --><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:inline-block;width:336px;height:280px\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8343610496\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"autorelaxed\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"9203601299\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Companies spend a lot of time and money to define and monitor the audience, that is, the possible customers, the reference, the target. And sometimes they even make an effort to change it. This is the case of Salvini, a brand of the Damiani Group, which returns with a rejuvenated face. This is not a facelift, but a change of direction. Salvini, in fact, is a jewelry brand closely linked to gifts for anniversaries, ceremonies, special events. The Maison&#8217;s jewels, of course, are not only suitable for these occasions, but the association between special events and jewels in white gold<\/p>\n","protected":false},"author":8,"featured_media":110657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[25,2992],"class_list":["post-110650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-damiani","tag-salvini","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/110650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/comments?post=110650"}],"version-history":[{"count":0,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/110650\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/media\/110657"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/media?parent=110650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/categories?post=110650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/tags?post=110650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}