{"id":105886,"date":"2022-06-14T04:00:06","date_gmt":"2022-06-14T02:00:06","guid":{"rendered":"https:\/\/gioiellis.com\/?p=105886"},"modified":"2025-07-10T18:03:05","modified_gmt":"2025-07-10T16:03:05","slug":"la-nuova-vita-di-astley-clarke","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/en\/la-nuova-vita-di-astley-clarke\/","title":{"rendered":"The new life of Astley Clarke"},"content":{"rendered":"<p>Last year, in 2021, British jewelry brand <strong>Astley Clarke<\/strong> opened its first flagship store in Monmouth St, Seven Dials, London. There would be nothing strange except that the brand was born as an online retailer and moved to the traditional store only 15 years after its birth. In short, the reverse process of that usually followed by jewelry brands. Astley Clarke, in fact, founded in London in 2006 by Bec Astley Clarke, is known for being at the forefront of technological initiatives. For example, in 2015 it launched an online charm generator &#8211; an online experience to personalize bracelets.<\/p>\n<p><figure id=\"attachment_105890\" aria-describedby=\"caption-attachment-105890\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/anello-coll-cirque-smalto-pietra-sintetica-vermeil.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-105890\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/anello-coll-cirque-smalto-pietra-sintetica-vermeil.jpg\" alt=\"Anello dell collezione Cirque in vermeil, smalto, zaffiro bianco sintetico\" width=\"709\" height=\"516\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/anello-coll-cirque-smalto-pietra-sintetica-vermeil.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/anello-coll-cirque-smalto-pietra-sintetica-vermeil-300x218.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/anello-coll-cirque-smalto-pietra-sintetica-vermeil-76x55.jpg 76w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/anello-coll-cirque-smalto-pietra-sintetica-vermeil-400x291.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-105890\" class=\"wp-caption-text\">Anello dell collezione Cirque in vermeil, smalto, zaffiro bianco sintetico<\/figcaption><\/figure><br \/>\nTwo years later he proposed the Iconography collection, with a technology that allowed customers to create mosaic-like images on pendants using thousands of colored diamonds. All innovative ideas that convinced Aeternum Group to purchase the majority stake in Astley Clarke in 2019. Among other things, the group already has brands such as Merci Maman, Coeur di Lion, Sif Jakobs, Astrid &amp; Miyu in its portfolio. Today, Astley Clarke&#8217;s jewels, in any case, are also distributed in luxury department stores as well as in the brand&#8217;s store.<\/p>\n<figure id=\"attachment_105891\" aria-describedby=\"caption-attachment-105891\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/bracciale-cirque-smalto-vermeil-zaff-sintetico.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-105891\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/bracciale-cirque-smalto-vermeil-zaff-sintetico.jpg\" alt=\"Bracciale della collezione Cirque in vermeil, smalto, zaffiro bianco sintetico\" width=\"709\" height=\"526\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/bracciale-cirque-smalto-vermeil-zaff-sintetico.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/bracciale-cirque-smalto-vermeil-zaff-sintetico-300x223.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/bracciale-cirque-smalto-vermeil-zaff-sintetico-74x55.jpg 74w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/bracciale-cirque-smalto-vermeil-zaff-sintetico-400x297.jpg 400w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/bracciale-cirque-smalto-vermeil-zaff-sintetico-100x75.jpg 100w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-105891\" class=\"wp-caption-text\">Bracciale della collezione Cirque in vermeil, smalto, zaffiro bianco sintetico<\/figcaption><\/figure>\n<figure id=\"attachment_105893\" aria-describedby=\"caption-attachment-105893\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/orecchini-bottone.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-105893\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/orecchini-bottone.jpg\" alt=\"Orecchini a bottone della collezione Cirque in vermeil, smalto, zaffiro bianco sintetico\" width=\"709\" height=\"510\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/orecchini-bottone.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/orecchini-bottone-300x216.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/orecchini-bottone-76x55.jpg 76w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/orecchini-bottone-400x288.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-105893\" class=\"wp-caption-text\">Orecchini a bottone della collezione Cirque in vermeil, smalto, zaffiro bianco sintetico<\/figcaption><\/figure>\n<figure id=\"attachment_105895\" aria-describedby=\"caption-attachment-105895\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/orecchini-smaltoi.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-105895\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/orecchini-smaltoi.jpg\" alt=\"Orecchini in vermeil e smalto \" width=\"709\" height=\"489\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/orecchini-smaltoi.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/orecchini-smaltoi-300x207.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/orecchini-smaltoi-80x55.jpg 80w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/orecchini-smaltoi-400x276.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-105895\" class=\"wp-caption-text\">Orecchini in vermeil e smalto<\/figcaption><\/figure>\n<figure id=\"attachment_105897\" aria-describedby=\"caption-attachment-105897\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/pendente-.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-105897\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/pendente-.jpg\" alt=\"Pendente della collezione Cirque in vermeil, smalto, zaffiro bianco sintetico\" width=\"709\" height=\"524\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/pendente-.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/pendente--300x222.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/pendente--74x55.jpg 74w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/pendente--400x296.jpg 400w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/pendente--100x75.jpg 100w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-105897\" class=\"wp-caption-text\">Pendente della collezione Cirque in vermeil, smalto, zaffiro bianco sintetico<\/figcaption><\/figure>\n<figure id=\"attachment_105899\" aria-describedby=\"caption-attachment-105899\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/vermeil-signet.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-105899\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/vermeil-signet.jpg\" alt=\"Anello a sigillo in vermeil e pietre sintetiche\" width=\"709\" height=\"486\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/vermeil-signet.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/vermeil-signet-300x206.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/vermeil-signet-80x55.jpg 80w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/06\/vermeil-signet-400x274.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-105899\" class=\"wp-caption-text\">Anello a sigillo in vermeil e pietre sintetiche<\/figcaption><\/figure>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- rettangolo grande --><br \/>\n<ins class=\"adsbygoogle\" style=\"display: inline-block; width: 336px; height: 280px;\" data-ad-client=\"ca-pub-1422720793454724\" data-ad-slot=\"8343610496\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-format=\"autorelaxed\" data-ad-client=\"ca-pub-1422720793454724\" data-ad-slot=\"9203601299\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>","protected":false},"excerpt":{"rendered":"<p>Last year, in 2021, British jewelry brand Astley Clarke opened its first flagship store in Monmouth St, Seven Dials, London. There would be nothing strange except that the brand was born as an online retailer and moved to the traditional store only 15 years after its birth. In short, the reverse process of that usually followed by jewelry brands. Astley Clarke, in fact, founded in London in 2006 by Bec Astley Clarke, is known for being at the forefront of technological initiatives. For example, in 2015 it launched an online charm generator &#8211; an online experience to personalize bracelets. Two<\/p>\n","protected":false},"author":8,"featured_media":105888,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[43],"tags":[196],"class_list":["post-105886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-choice","tag-londra","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/105886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/comments?post=105886"}],"version-history":[{"count":2,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/105886\/revisions"}],"predecessor-version":[{"id":137337,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/105886\/revisions\/137337"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/media\/105888"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/media?parent=105886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/categories?post=105886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/tags?post=105886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}