{"id":100544,"date":"2022-01-26T04:20:54","date_gmt":"2022-01-26T02:20:54","guid":{"rendered":"https:\/\/gioiellis.com\/?p=100544"},"modified":"2024-10-04T14:57:02","modified_gmt":"2024-10-04T12:57:02","slug":"un-gioiello-a-forma-di-lucchetto-whynow","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/en\/un-gioiello-a-forma-di-lucchetto-whynow\/","title":{"rendered":"A jewel in the shape of a lock? WhyNow"},"content":{"rendered":"<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({\n          google_ad_client: \"ca-pub-1422720793454724\",\n          enable_page_level_ads: true\n     });\n<\/script><\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"fluid\"\n     data-ad-layout=\"image-side\"\n     data-ad-layout-key=\"-fe+6a+31-k2+pr\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8583266876\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p>Since 1935 the<strong> Songa family<\/strong>, in Milan, has managed the homonymous company founded by Antonio and now managed by Giovanni Maria, Antonio Andrea and Francesco. In addition to an intense activity in the wholesale sector, the group seems to have an unstoppable imagination in the creation of brands designed specifically to reach the different market segments, especially with silver and steel jewelry. The Songa group, for example, produces and markets proprietary brands such as Kidult, Mabina Gioielli, 2Jewels and PlayTogether. A novelty is, however, <strong>WhyNow<\/strong>, which wants to reach the younger audience.<br \/>\n<figure id=\"attachment_100546\" aria-describedby=\"caption-attachment-100546\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/445006_01.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/445006_01.jpg\" alt=\"Pendente a lucchetto in oro rosa 9 carati\" width=\"709\" height=\"500\" class=\"size-full wp-image-100546\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/445006_01.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/445006_01-300x212.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/445006_01-78x55.jpg 78w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/445006_01-400x282.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-100546\" class=\"wp-caption-text\">Pendente a lucchetto in oro rosa 9 carati<\/figcaption><\/figure><br \/>\nThe brand offers jewelry in silver or 9-karat gold, including Forever, a line dedicated exclusively to lock-shaped pendants that open and close as desired. Padlocks can be customized with a word up to ten characters long. There is also a version with small white diamonds set in the padlock. All the locks in the Forever collection are covered by a patent application for industrial invention and design in the European Union. In addition, each lock of the Forever Collection is presented in a Book Box, that is a package (with various colors available) that has the shape of a book. Probably also appreciated by those who do not read regularly.<\/p>\n<figure id=\"attachment_100551\" aria-describedby=\"caption-attachment-100551\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/retro-personalizzabile.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/retro-personalizzabile.jpg\" alt=\"Il retro con scritta personalizzabile\" width=\"709\" height=\"478\" class=\"size-full wp-image-100551\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/retro-personalizzabile.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/retro-personalizzabile-300x202.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/retro-personalizzabile-82x55.jpg 82w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/retro-personalizzabile-400x270.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-100551\" class=\"wp-caption-text\">Il retro con scritta personalizzabile<\/figcaption><\/figure>\n<figure id=\"attachment_100550\" aria-describedby=\"caption-attachment-100550\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/Lucchetto-a-cuore-in-oro-rose-con-pave-di-diamanti.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/Lucchetto-a-cuore-in-oro-rose-con-pave-di-diamanti.jpg\" alt=\"Pendente a lucchetto in oro rosa e diamanti\" width=\"709\" height=\"492\" class=\"size-full wp-image-100550\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/Lucchetto-a-cuore-in-oro-rose-con-pave-di-diamanti.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/Lucchetto-a-cuore-in-oro-rose-con-pave-di-diamanti-300x208.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/Lucchetto-a-cuore-in-oro-rose-con-pave-di-diamanti-79x55.jpg 79w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/Lucchetto-a-cuore-in-oro-rose-con-pave-di-diamanti-400x278.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-100550\" class=\"wp-caption-text\">Pendente a lucchetto in oro rosa e diamanti<\/figcaption><\/figure>\n<figure id=\"attachment_100549\" aria-describedby=\"caption-attachment-100549\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/Lucchetto-a-cuore-allungato-in-argento-con-cuore-in-oro-giallo.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/Lucchetto-a-cuore-allungato-in-argento-con-cuore-in-oro-giallo.jpg\" alt=\"Pendente a lucchetto in argento e oro giallo\" width=\"709\" height=\"486\" class=\"size-full wp-image-100549\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/Lucchetto-a-cuore-allungato-in-argento-con-cuore-in-oro-giallo.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/Lucchetto-a-cuore-allungato-in-argento-con-cuore-in-oro-giallo-300x206.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/Lucchetto-a-cuore-allungato-in-argento-con-cuore-in-oro-giallo-80x55.jpg 80w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/Lucchetto-a-cuore-allungato-in-argento-con-cuore-in-oro-giallo-400x274.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-100549\" class=\"wp-caption-text\">Pendente a lucchetto in argento e oro giallo<\/figcaption><\/figure>\n<figure id=\"attachment_100548\" aria-describedby=\"caption-attachment-100548\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/cuore-diamanti.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/cuore-diamanti.jpg\" alt=\"Pendente a lucchetto in argento e pav\u00e9 di diamanti\" width=\"709\" height=\"480\" class=\"size-full wp-image-100548\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/cuore-diamanti.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/cuore-diamanti-300x203.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/cuore-diamanti-81x55.jpg 81w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/cuore-diamanti-400x271.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-100548\" class=\"wp-caption-text\">Pendente a lucchetto in argento e pav\u00e9 di diamanti<\/figcaption><\/figure>\n<p><figure id=\"attachment_100547\" aria-describedby=\"caption-attachment-100547\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/argento-diamante.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/argento-diamante.jpg\" alt=\"Pendente a lucchetto in argento e diamante\" width=\"709\" height=\"516\" class=\"size-full wp-image-100547\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/argento-diamante.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/argento-diamante-300x218.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/argento-diamante-76x55.jpg 76w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/argento-diamante-400x291.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-100547\" class=\"wp-caption-text\">Pendente a lucchetto in argento e diamante<\/figcaption><\/figure><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- rettangolo grande --><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:inline-block;width:336px;height:280px\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8343610496\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"autorelaxed\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"9203601299\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Since 1935 the Songa family, in Milan, has managed the homonymous company founded by Antonio and now managed by Giovanni Maria, Antonio Andrea and Francesco. In addition to an intense activity in the wholesale sector, the group seems to have an unstoppable imagination in the creation of brands designed specifically to reach the different market segments, especially with silver and steel jewelry. The Songa group, for example, produces and markets proprietary brands such as Kidult, Mabina Gioielli, 2Jewels and PlayTogether. A novelty is, however, WhyNow, which wants to reach the younger audience. The brand offers jewelry in silver or 9-karat<\/p>\n","protected":false},"author":8,"featured_media":100550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[43],"tags":[9,24,101,141],"class_list":["post-100544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-choice","tag-diamanti","tag-oro","tag-argento","tag-milano","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/100544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/comments?post=100544"}],"version-history":[{"count":1,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/100544\/revisions"}],"predecessor-version":[{"id":130678,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/posts\/100544\/revisions\/130678"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/media\/100550"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/media?parent=100544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/categories?post=100544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/en\/wp-json\/wp\/v2\/tags?post=100544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}