The pop, hip-hop and post punk style in gold and platinum by Wendy Brandes ♦ ︎
Wendy Brandes started as a corporate journalist in the Wall Street Journal, CNN and was editorial director of the People magazine website. Then, she changed his life and moved to jewelry design in New York. Not only. She introduced an innovative sales system for his jewels. It’s called Wendy Brandes Concierge and it works like this: it offers without obligation some particular jewels to a retailer, who can choose from the catalog. In a city the jeweler who accepts has the exclusive of the brand. The customer has the opportunity to purchase the piece in the shop. If no purchase is made, the jewel is returned to Wendy at no additional cost. Wendy is also committed to providing informative support via the web regarding its collections.
The Wendy Brandes Concierge service was launched at the end of 2017, after more than a year of development. Short-term piece loans (two weeks) help retailers strengthen their relationships with the most demanding customers by providing creations that can not be found in other city stores.
What is the style of this innovative Maison, certainly in terms of marketing? And jewelry style? It’s easy to say: pop style, post punk, hip-hop in gold, diamonds and lots of platinum. Judge for yourself. Margherita Donato