For the first hour of opening VicenzaOro, in the corridors of the pavilion Icon, where are the big brands, the initial skepticism of the experts was been damped by positive comments. An appreciation perceived even by the president of the Vicenza Fair, Matteo Marzotto, who was also around the stands to collect the first impressions: “We are obviously very excited and excited for this first day of a journey begun a year ago. It is the first time that we use the fairgrounds according to our ideas and vision, which also requires a certain courage economically, with a completely new formula,”he told to Gioiellis.com.
As in subway
The tracks between halls recall the subway maps, the signage is renewed, the graphics of the brand is streamlined. The layout of the halls is more uniform and gives a more modern image to the stands. And the community of companies, aggregated by sector, allows a better use for the visitors. “We are not sellers only of feet of space, but content providers to improve the encounter between supply and demand effectively and to be an inspiration for an innovative distribution,” continues Marzotto. “I mean, the numbers today are encouraging. Of course, the sum we will pull the next Wednesday. But The boutique Show and the first bet. The second is Dubai: the collaboration was not obvious, but it’s importance, It’s a territory with economic strength and a place in the world that loves made in Italy. Attempts to discouragement were very many, but the general manager Corrado Facco and me, we have never us left break down. So Vicenza Fair is now equal partner of the Government of Dubai, and we are on time by collecting orders and in line with the budget, which is particularly challenging for 2015”, added the president of the Vicenza Fair. He adds that as the third bet is the Jewellery Museum, housed in the Palladian Basilica, in the city center, which opened on 24 December, with a perfect restoration dell’archistar Patricia Urqiuola, which created a contrast that does not conflict with the architecture of the Palladio. But there is another challenge, one that sees the Vicenza Fair partners of Panama Diamond Exchange, in an area of the world rapidly growing and very stable economically. In short, if 2014 was a year of very intense and very rich, 2015 will be formidable. Int’s not a coincidence that the title of this edition is The future now.
The new formula
VicenzaOro January is a landmark event in the gold sector and gioielliero worldwide, and sees the participation of over 1,500 brands from 30 countries overseas. This edition has been completely renovated with the past and usher in the era of The Boutique Show. The exhibition format provides a major reorganization of goods, with the creation of homogeneous communities of companies clearly recognizable to reference values, positioning, type of production, distribution systems and overall image. All divided into six districts (Icon, Look, Creation, Expression, Essence and Evolution). Confirmed, however, the international fair dedicated to machinery and technologies applied to gold and jewelry, T-Gold: now in its 38th edition with 127 companies and more than 3 thousand square meters of net exhibition, spread within the district following Evolution the new exhibition layout of the rest of the fair. Monica Battistoni
