Vhernier sails for the Onlus Progetto Itaca with three Mini Calla bracelets. Images and price ♦ ︎
A jewel for a good cause. Vhernier has created a series of three Mini Calla bracelets in limited edition to support the Progetto Itaca Onlus. The Foundation from 18 years supports people with mental illness and their families. Itaca Project has managed to assist more than 100,000 people, over 19,000 in 2016. It involves 1,520 volunteers, about 50 prevention, training and rehabilitation projects. Part of the proceeds from the sale of Vhernier bracelets will serve to support Onlus’s business.
Pink gold bracelets recall the colors of the Progetto Itaca logo: the classic cones of the Calla line, one of the continuous collections of Vhernier, are made of turquoise paste, lapis pasta and kogolong pasta, a volcanic stone with white color. “Associations like the Itaca Project, fueled by the passion and dedication of many volunteers, deserve to be supported and encouraged by the private but also by the companies because they play an essential role for society. I think it is a moral duty for all of us entrepreneurs to return to beneficial work at least some of what we get through our business, “says Carlo Traglio, President Vhernier.
The Mini Calla bracelets will be available in the flagship store of the Maison of Milan, or customized in the boutiques of Rome, Venice, Capri and Porto Cervo. Price: 600 euro. Lavinia Andorno