New flowers in the precious garden of Van Cleef & Arpels: high-jewelry bracelets or haute-horlogerie? ♦ ︎
The pleasure of wearing a watch and never looking at what time it is. For strength: what really matters is the setting. That is, the high-jewelry, refined and imaginative, like those presented at the Salon International de la Haute Horlogerie in Geneva by Van Cleef & Arpels. The Parisian Maison has created pieces of enormous value, and not only from the venal point of view, that is the price (on request), of the bracelets with included timepiece. Like the series under the name of Le Jardin Van Cleef & Arpels, whose subject is nature and the floral world. Marguerite Secret Watch, for example, is a bracelet-watch with the look of the daisy that since 1920 is among the icons of the Maison. The dial of the hours is thus hidden under a bubble of yellow sapphires. Below, reveals a diamond dial that echoes the shimmering petals. In the tradition of the transformable creations of Van Cleef & Arpels, the watch becomes a clip in the center of a yellow gold leaf, carved according to traditional goldsmithing techniques.
Another example is Secret Primerose Watch. It represents a primrose, a flower that is a new entry in the garden of the French Maison. It is made with a pavé of white diamonds and pink sapphires of different shades. Each stone, chosen for its purity and brilliance, is carefully positioned on the petals that reproduce the convex volume of an authentic flower. The secret dial is revealed through an intelligent mechanism, which opens with a pressure on one of the petals. Also in this case the watch can be worn as a clip, mounted on a yellow and white gold frame, dotted with diamonds. Soon we will also publish images of the other flowers on gioiellis.com. Rudy Serra
