Van Cleef & Arpels re-launches and renews the Frivole collection, flowers in white or yellow gold with diamonds ♦
Frivolity is a serious matter, especially in spring. So Van Cleef & Arpels, 14 years and 91 days after the debut, and a year after reviving it, renews the Frivole collection with nine new pieces. Compared to the collection presented in 2017 some are even smaller. The novelty is centered on the association of three miniature flowers.
Not only that: Van Cleef & Arpels also introduces transformable jewelry. In this case the jewels can be used as brooches or pendants. The generous size of this brooch-pendant highlights the work of mirror polishing of the petals and allows to receive, in the center of a fully blossomed flower, three diamonds. Among other things, jewels benefit from the mise à jour technique, that is, the drilling of the gold surface, made to allow light to pass through the diamonds. In this way the stones shine more.
The gold flowers have three heart-shaped petals, with diamonds that can cover them like a dewy pavé, or substitute for the pistils, in the center, or to punctuate the petals, four stones for each one. The Frivole collection is serious also because it is designed to cover an equally wide range of possible customers. The smallest pieces, those that may please a very young girl, have a price that starts at € 2850, up to the ring with pavé diamonds that rises above € 20,000. The latter is a new entry in the collection, as well as the earrings in the mini version, the pendant (large) and the genus ring Entre les Doigts, a trademark registered by the Parisian Maison of the Richemont group.
Van Cleef & Arpels emphasizes that when we talk about diamonds, even if small, these are those selected based on criteria that are not frivolous: D, E or F for color and VVS for purity. Another aspect underlined is the manufacturing process that remains based on craftsmanship, with a search for movement of the petals which, according to the company, «is an integral part of the creative process of Van Cleef & Arpels. For the Frivole collection, the concept of the volumes and the orientation of the petals have been carefully worked out in order to make the random character of nature. Mirror polishing, a technique that the Maison has used since the 1920s, makes it possible to increase the brightness of gold and to create particularly intense reflections, infusing the vitality of each creation. The search for brilliance is also expressed through the mises à jour, this operation of drilling the gold structure made by the jeweler to allow light to cross the diamonds. Different jeweler techniques are thus combined with extreme attention to detail to enhance the Frivole creations».
