The unstoppable success of Monica Vinader, with the jewels that also like Kate Middleton ♦ ︎
Quality jewelry, but without exaggeration. The fine jewelery with collections that cost from a few hundred euros up to about 2000 or 3000 euros are the kingdom of british Monica Vinader. Kingdom is the right word when one considers that they are among the favorite jewels of Kate Middleton, who wears them when she is not engaged in regal ceremonies. In short, jewels for every day, but with a class search.
It is no coincidence, therefore, if Monica Vinader sells jewelry for about 50 million euros a year, with an annual growth of 21%.
The brand employs 220 people all over the world, with 48 employees in London and 54 in Norfolk. A success that convinced her to plan an expansion plan after the 15 stores opened in the United Kingdom, America and Asia-Pacific. In short, from Great Britain to conquer the rest of the world.
And to say that she and her sister Gabriela started in a small workshop in Norfolk, in 2007. Objective: to bridge the space between jewelry and fashion. Instead of jewelry with diamonds in gold and pavé of 14 or 10 carats, Monica Vinader uses 18 carat gold-plated sterling silver and semi-precious stones. Although now, with her success, it has also introduced some more expensive and valuable pieces. In general, however, its jewels are affordable luxury, but not trinkets. Jewels to wear with jeans, but also with the elegant dress to go to the cinema or to go to the office. Moreover, one of the keys to success is the possibility of stacking rings and bracelets. And, thanks to an app, those who buy a jewel can personalize it with an engraving. Giulia Netrese
