news — October 9, 2019 at 4:30 am

Tour of Italy with Damiani

Damiani jewels shine in the images of Italian cities, which see Madalina Ghenea as the protagonist ♦

Tall, beautiful, brown and with a Mediterranean appeal that does not go unnoticed. A perfect aspect to become the face of a Maison like Damiani: Madalina Ghenea is the protagonist of the new advertising campaign of the Maison of Valenza. A thoughtful choice, but also helped by the natural charm of the model, which is for a long years the face of the jewelery brand.

Madalina Ghenea con una collier della colelzione Vulcania, alta gioielleria Damiani
Madalina Ghenea con una collier della colelzione Vulcania, alta gioielleria Damiani

Madalina Ghenea will celebrate the 95th anniversary of the jewelry brand, founded in 1924. On the eve of the most important birthday, the century of life, the Maison can with good reason be defined as a symbol of the Italian Lifestyle. And the communication campaign has chosen the symbolic scenarios of Milan, Venice and Portofino to match the model’s face.

A very talented friend, a “real woman”, Madalina Ghenea is the face of our new campaign. Madalina interprets the Mediterranean beauty: a seductive and elegant femininity that recalls the style of the sophisticated and unforgettable divas of the times of the Dolce Vita but also the independence of contemporary women!
Silvia Damiani

Silvia Damiani
Silvia Damiani

Here, then, are the images of Milan with Duomo and Galleria Vittorio Emanuele, in the shopping streets around Montenapoleone, at the entrance to the Teatro alla Scala. In Venice, they are the protagonists in Piazza San Marco with its Art Nouveau cafés, but also in Punta della Dogana where the Basilica of Santa Maria della Salute overlooks the waters of the Lagoon. And then, in the colorful Portofino where the luxury of yachts meets the luxuriant nature of Liguria, with its nineteenth-century alleys where you can ride on a Vespa, the Camogli clubs, the flavors of the cuisine to be enjoyed by the sea.
Damiani, indossato della collezione Margherita
Damiani, indossato della collezione Margherita

The jewels of the D.Icon collection were chosen for the campaign, in ceramic, diamonds and gold, Eden with the sinuous shape of a snake that wraps and seduces, from the Margherita collection, inspired by the first Queen of Italy, and the Metropolitan collections , the Belle Epoque, D.Side and Minou jewels.

La campgna Damiani con Madalina Ghenea, qui al Florian di Venezia
La campgna Damiani con Madalina Ghenea, qui al Florian di Venezia

Alongside the jewels of everyday luxury, high jewelery pieces have also been chosen, with the creations of the Vulcania, Emozioni, Mimosa and Notte Di San Lorenzo lines: unique pieces created to celebrate the beauty of women and their charm, custodians of precious dreams that are revealed in the pure light of diamonds and colored stones.
Collezione D.Icon a Portofino
Collezione D.Icon a Portofino







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