Beyoncé has been an artist linked to Tiffany & Co for some years. Now this bond is also strengthened on the stage of the American singer’s shows. The Maison of the Lvmh group has announced a partnership on the occasion of Beyoncé’s Renaissance World Tour. Planned concerts of Beyoncé Giselle Knowles-Carter (singer’s full name) are over 50 shows. The artist, who currently holds the record for a Grammy Award, will perform wearing custom-designed Tiffany & Co. jewelry. In addition to those pieces created especially for her, Beyoncé will also wear Tiffany HardWear and Elsa Peretti jewels.
This new combination represents, explains the jewelry company, a natural evolution of the 2022 campaign of the Maison Lose Yourself ibn love, which featured Beyoncé. In the video, inspired by Studio 54 in New York, Beyoncé rocked a nocturnal vibe wearing a custom Tiffany HardWear necklace and spectacular diamond designs, including a 10-carat diamond ring and diamond-encrusted Lock bracelets.
The first ear-earring, made with 4.5 carats of white diamonds has already been unveiled at her inaugural concert on May 10 in Stockholm, Sweden, and will be worn during her tour. In Brussels, however, the singer wore an exclusive jewel, a necklace with crystals.
