Tiffany is preparing to launch a hundred jewels dedicated to the male audience: necklaces, rings, bracelets of high jewelry for men ♦ ︎
Tiffany focuses on man. The largest jewelery group has announced, by voice of artistic director, Reed Krakoff, that the Maison is preparing to launch a hundred jewels dedicated to the male audience. Actually, something is already there: but the offer for the man of the brand has been limited to rings, cufflinks, money clips and some bracelet as Tiffany T Square. The new launch, scheduled for October in the 300 Tiffany stores around the world, will also include high-end men’s jewelery, with prices ranging from 200 to 14,000 euros or dollars. According to the company, men’s jewels have become popular thanks to rappers, who wear eye-catching rings and necklaces.
Alongside the jewelery to be worn, Tiffany has also decided to dedicate items for the male public, such as shakers and beer mugs. The move, announced in an interview with the Associated Press, is part of Tiffany’s strategy to attract the younger generation of luxury product buyers. Half of Tiffany’s customers are already in the male genre, but buy jewelry for women. Now he will have an extra spending opportunity. Lavinia Andorno
