Tiffany style Alice in Wonderland, between Zoë Kravitz, Naomi Campbell and … ♦ ︎
In some cases, advertising deserves publicity. For example, when a film intended to advertise a product is particularly fun or innovative. Or, as in the case of Tiffany, when the company brand is history itself. The video produced for the Christmas period by Tiffany still aims to attract the attention of young people, the category that more than others must learn to appreciate the Maison in New York, according to marketing experts.
And so, this is a new chapter of the Believe campaign in Dreams.
In this case, who watches the video can see what happens in a Tiffany laboratory but, obviously, it’s fiction. From the famous Tiffany flagship store on Fifth Avenue in New York, celebrity Zoë Kravitz in the role of sales manager is transported to an imaginary world as Alice in Wonderland, where everything is colored by Tiffany Blue, the hue of green and the turquoise that distinguishes the brand. In the video, the artisans of the Maison are led by the model Xiao Wen Ju, but also Karen Elson and Maye Musk appear and during a tea party the Mad Hatter is played by Naomi Campbell, and more.
“The Christmas season is the time of year when we are most likely to dream,” commented Reed Krakoff, Chief Artistic Officer at Tiffany & Co. Vero. And also to spend more, not a secondary aspect for the biggest jewelry house. Cosimo Muzzano