Tiffany relies on Net-a-Porter for the launch of new jewels from the Tiffany T collection ♦
In the golden world of jewelry things are changing. Barriers fall, new spaces are opened, those who buy jewelry travel new roads. A demonstration: the largest jewelery group in the world, Tiffany, has decided to use the Net-a-Porter online store to launch the new colorful extension of the Tiffany T collection. The curious aspect is not so much the decision to sell jewelry online, given that Tiffany has an efficient web-based shopping system, when entrusting the launch of new jewelry to the signs of another store where, let’s not forget, there are also competitors, more or less, of the Maison in New York.
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The new Tiffany T jewels include pieces in yellow, white and 18-carat pink gold, with inlaid stones: turquoise, black onyx and mother-of-pearl. The T-shaped jewels are further enriched with round brilliant diamonds. The Tiffany T collection will be available on Net-a-Porter until 1 November and until 15 August exclusively. Alessia Mongrando