Tiffany Paper Flowers, the first collection of the American Maison signed by the new design director Reed Krakoff ♦ ︎
A debut must always be observed carefully. Even more so if the debut has a stage like that of Tiffany, the largest group of jewelry. To debut as chief artistic officer is Reed Krakoff, who launched the new Tiffany Paper Flowers collection in the USA (will follow other countries). As the name suggests, the collection is inspired by paper flowers but, of course, pendants, earrings, bracelets and rings are precious. To make the idea, prices start at $ 2,500 to go up to 75,000. Among the most precious pieces stands a necklace with more than 68 carats of pear-shaped diamonds and brilliant cut, interspersed with platinum flowers. In short, the only card you will see is, in case, an American Express.
The Paper Flowers collection includes jewelry with platinum petals with diamonds. Together with these two basic elements, if we can call them that, there are gems like tanzanite, fancy diamonds, for example yellow. The idea is to add brushstrokes of color like iris and fireflies, according to Tiffany.
«Paper Flowers aims to eliminate all the rules associated with jewelery», is instead the comment by Krakoff. «Luxury should not always mean formalities, so we used precious stones and refined materials, but in such a way that we can live every day».
According to Tiffany, Paper Flowers is the biggest jewelry launch from the Tiffany Keys collection, in 2009. In fact, to celebrate the release of Paper Flowers on May 1, Krakoff and his team have painted in Tiffany Blue color some subway stations and taxi of New York. Lavinia Andorno