The first collection of the Francesca Amfitheatrof brand is called Tag, with jewels that can no longer be removed ♦ ︎
The news has shaken the world of jewelry and, to tell the truth, has left more than one expert perplexed. Francesca Amfitheatrof, who has been a jewelry designer for Louis Vuitton for about a year, starts with her own jewelery brand. In short, his role in the French group did not last long. As far as we know, the brand will have an unusual name: Thief and Heist (but in jargon it can mean also charging someone on his shoulders), with commercial activity starting from March 2019.
Francesca Amfitheatrof’s jewels will be directed to a vast audience. In short, no high jewelry.
The designer’s first collection will be sold online on Thiefandheist.co. The name of the line is Tag. The jewelry is now only visible on Instagram and are very minimal: a nylon strap with a silver clasp, an object similar to those bands that are used by electricians to gather the cables. The band will be available in white or black, but the most strange aspect is that, just like the industrial bands, to remove the jewel you need to cut the band. The designer defines this aspect as “fun”. But, in short, at least pay attention not to tighten it too much. This disposable cuff should cost around $ 125. “I really wanted to create something that no one has ever seen before. The industry could use a little shaking up “, commented Francesca Amfitheatrof.
The designer before the hit-and-run by Louis Vuitton was the design director of Tiffany & Co from 2013 to 2017. Francesca Amfitheatrof has however started as a designer of jewelry and silverware. His projects have been sold internationally and also exhibited at the Museum of Modern Art in New York and Colette in Paris. The designer has also developed jewelery for brands such as Chanel, Fendi and Marni. In addition, she has been an art consultant, curator and consultant for important collections and individuals. She graduated from the Royal College of Art, Central Saint Martins and Chelsea Art School. Now a new life begins. Giulia Netrese