ANELLI, Diamanti, vetrina — September 7, 2021 at 4:30 am

The secret of Asscher house




The diamond jewels of the Asscher dynasty, which gaves its name to one of the most famous types of cut of the most precious stones ♦

Many know Asscher because it is also the name of a particular cut of diamonds. But the Royal Asscher Diamond Company, a Dutch company founded in 1854 by the Asscher family, also produces jewelery, which obviously make extensive use of diamonds. Do you think that the headquarters of the company is still the original one, in Tolstraat street, in Amsterdam. In the jewels there are the elements of the Arts and Crafts movement, which gave life to the Art Nouveau style, and then evolved into the Art Deco. Really regal pieces of jewelry. On the other hand, it is named after the Royal Asscher Diamond Company in 1980, when it was conferred the honor of royal supplier by Queen Juliana. And in 2011 Queen Beatrice perpetuated the prefix “Royal” for another 25 years.

Orecchini Pavo con diamanti taglio Asscher
Orecchini Pavo con diamanti taglio Asscher

Historical diamonds

The history of the company is linked to some extraordinary diamonds: the Excelsior of 997 carats, one of the largest diamonds found. In 1903 Abraham Asscher divided the stone into ten diamonds to minimize defects (some inclusions). The diamond Excelsior is finished (but it is unknown if it is a merit) to be worn as a pendant from the bra, during the 2003 Victoria Secret Fantasy Bra show, worn by Heidi Klum. A complete intimate of about 13 million dollars. Another historical diamond is the Cullinan, discovered in 1905, of 3,106 carats (621.2 g). The diamond was presented to King Edward VII, who invited the Asscher brothers to London to discuss how to cut the stone. Joseph Asscher divided the Cullinan into three parts. Then there are nine large stones: the largest is 530.20 carats (106.040 g), the Cullinan I. It is part of the jewels of the British crown.

Anelli di fidanzamento della Maison Asscher
Anelli di fidanzamento della Maison Asscher

A curiosity: during the months of the coronavirus epidemic, Mike and Lita Asscher decided they wanted to help fight covid-19 by creating a mask that printed the image of Asscher diamonds. The mask is made of non-medical fabric and is sold online: the profits were destined for scientists at the LUMC (Leiden University Medical Center).

Mike e Lita Asscher
Mike e Lita Asscher
Orecchini in oro giallo e diamanti
Orecchini in oro giallo e diamanti
Orecchini con diamanti per 1 carato con taglio Asscher
Orecchini con diamanti per 1 carato con taglio Asscher
Anello con diamante taglio ovale
Anello con diamante taglio ovale
Anello con diamante taglio Asscher
Anello con diamante taglio Asscher
Anello della collezione Lyra in oro rosa e diamanti
Anello della collezione Lyra in oro rosa e diamanti
Collezione della collezione Lyra in oro bianco e diamanti
Collezione della collezione Lyra in oro bianco e diamanti

Riproduzione della corona reale britannica, esposta nella sede di Asscher, con il grande diamante Cullinam
Riproduzione della corona reale britannica, esposta nella sede di Asscher, con il grande diamante Cullinam







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