Poem Vera, from Beijing to London, among lotus flowers and Indians mandala.
Poem Vera, says the company, was founded in London in 1916. He was a laboratory specializing in the manufacture of products made of precious metals, especially jewelry, watches, or leather goods. Now Poem Vera London, as its claim, it’s still based in Britain, in Cardiff, but is owned by a company based in Beijing, where, in fact, the company works. From this British outfit with Chinese hat develops jewelry Poem Vera, also present at Baselworld. Forms like the lotus flower, which is notoriously difficult to find on the banks of the Thames, or the Australian boomerang, are borrowed for jewelry offered by the brand. Among all, though, stands the Midas Touch necklace, which is part of the collection Happiness, with pearls and rubies: also this has very little spirit of London, but instead recalls an Indian mandala. One more reason to meditate on this Sino-British alliance. Alessia Mongrando