The Pandora’s apology

A employee insensitive and a customer humiliated: so Pandora apologized for a gaffe.
We tell this story to mean two things: the first is that a good (or bad) service in a jewelry store counts a lot for customer satisfaction. The second thing is that a gaffe can become viral if disclosed on the network and can fall like a hammer on a brand.
Here’s the story: a woman in Tennessee was derided by an employee of Pandora to purchase an engagement ring from $ 130. Her name is Ariel and McRae wrote a Facebook post telling the bad experience. When buying the ring, silver and cubic zirconia, the employee of the store turned to her and to her husband and said, “Y’all can you believe that some men get these as engagement rings? How pathetic.” Ariel and her husband were offended and humiliated. Ariel has also hinted at an answer: “It isn’t the ring that matters, it is the love that goes into buying one that matters”. The post with the story became viral: it was shared by almost 100,000 users and shared more than 56,000 times. The story was then picked up by some big American newspapers. Ariel, however, preferred not to make the name of the insensitive employee, explaining that she did not want to fire anyone. But he said that Pandora has offered an apology, as well as offer a bracelet free as compensation. Alessia Mongrando