The novelty of VicenzaOro September, the largest Italian appointment for jewelery ♦ ︎
Doubling of buyers (500 hosted ones) and doubling the hope of filing the crisis of recent years, which inevitably has also involved the jewelery world. VicenzaOro September (23-27 September) aims to get away pessimism and return to the splendor of the golden years, in the full sense of the term. Of course, times are difficult, as the differentes fortunes of the companies show. But Italian jewelery exports prove solid, especially in countries like the United States or Great Britain, where sales of made in Italy in gold and diamonds are a success. However, some of the brands in the pavilions (1,300 out of 35 countries) are the signal that nothing is fixed, including the participation in consolidated events such as VicenzaOro (“we have selected,” says Corrado Facco, general manager of the Italian Exhibition Group a group that includes Vicenza Fair). On the other hand, the same thing had happened in Baselworld.
Vicenzaoro’s new formula, in any case, has proven to be effective and is confirmed by areas with exhibitors divided by activity (Icon, Look, Creation, Expression, Essence, Evolution), to which a field dedicated to watches is added. This is Now, an inscription that stands for Not Ordinary Watches, within the Icon District of Hall 7. The niche Watches has 11 brands that belong to specific product categories and that are trendy. In short, it is better to point out that the idea is not a competition with Baselworld.
Appointments. In addition to the booths, for visitors, the fair also offers the opportunity to attend conferences and conferences (the full agenda can be found here), including the one on Monday, September 25th Make Brand to Save Made in Italy, organized by the Goldsmith’s Club. In addition to Gabriele Aprea, Club and Chantecler president, Emanuele Alliotti Visdomini, vice-president of Vhernier and Ieg’s vice-president, Matteo Marzotto, are speachs on the agenda. Other news are Lebanese jewels. The Bookrah collection, which was created in collaboration with designers Nadja Zerunian and Peter Weisz of the Austrian design company Zerunianandweisz and handmade by the goldsmiths of Bourj Hammoud, a neighborhood in Beirut, where he lives a community that has behind generations of craftsmen engaged in the gold processing industry. The designers took inspiration from the topography of Bourj Hammoud to create brooches, earrings, rings and bracelets divided into three lines, based on the same concept, but each with its own style.
