Nirav Modi, diamonds and masterpieces ♦
Nirav Modi is one of the stars of the jewelery world. Christie’s and Sotheby’s often include her jewelry in the most prestigious auctions. And he, with Indian boutiques in Mumbai and Delhi, has opened a shop in New York. An escalation made sign in only five years: its brand, in fact, was born only in 2010. The designer grew up in Antwerp, the diamond capital of the world, the son and grandson of gem traders. Dino from birth was surrounded by precious stones. “The conversations at the table often revolved around diamonds and jewels,” said Modi to Jck. The transformation from expert of stones to jeweler, according to most accepted version, was made with the custom design of a pair of earrings for a friend. “When I saw her joy for my creation, I decided that’s what I wanted to do.” The escalation Nirav Modi is fast and it does not seem to stop. Its projects will lead him soon in Europe: “We intend to open a hundred stores in the US, Asia and Europe by 2025,” he revealed.
Among the jewels of the most successful of the Indian brand is the Embrace bracelet, considered an innovation. It consists of over 700 pieces interlocking so that the bracelet can stretch over your hand to fit comfortably on your wrist, and without using paper clips. The Celestial collection, however, suspends the diamond from the sides, maximizing the light that passes through them. The diamonds seem to float, and the people who see these jewels ask how are made. Finally, the brand has also patented new cuts for diamonds: Mughal and Ainra. A testimony to the fact that India is no longer made up only of tradition. Giulia Netrese
