If you like golden pearls, with that warm shade that only the South Seas can offer, you must get to know Jewelmer. The brand was born over 40 years ago in the Philippines, where the cultivation of these special pearls takes place on the initiative of Jacques Branellec and Manuel Cojuangco. The specialization in golden pearls has been successful and the brand has made itself known all over the world, from Japan to Kazakhstan, from the United Arab Emirates to Colombia. Last year Jewelmer opened a single-brand store on Worth Avenue in Palm Beach in Florida, United States.
The golden pearls used by Jewelmer are those of the South Seas. Many wonder if the golden pearls are completely natural, or if they are covered with a gold dust. The answer is that they are natural pearls. The golden variety generally comes from the Celebes Sea between Indonesia and the Philippines and is made from a particular variety of oysters called Pinctada Maxima. These are medium sized oysters who love this particular tropical habitat and produce a golden pearl. These pearls, which are more generically part of those defined as the South Seas, can have a shade from pale gold to pink gold, up to green gold or intense yellow. However, golden pearls are rarer than white ones, also because they often come from remote and unspoiled areas, such as the province of Palawan in the southern Philippines.
The brand offers jewels made with pearls grown on their farms, located in a protected marine area and employ eco-conscious processes, such as the use of solar energy and the implementation of waste recycling. An attention to the environment that won the Initiative of the Year award of the year at the Jewelery News Asia Awards in Hong Kong in September 2018. But apart from the concept of sustainability, the Asian Maison counts on the interest aroused by its jewels, gilded like the Eastern sun.